Blog Analytics broke for two weeks. How do I account for these hits in my monthly report?
-
The Analytics on my blog broke for about two weeks before I realized it. I need to come up with some estimated numbers for total pageviews, referrals, direct hits, etc to add to my monthly SEM report. I took the average of the past four 2 week periods to come up with the number of hits. Should I just add this number to the total hits on my site? Or are these hits being counted twice if they went on to the main site?
-
You could take some averages of the same time frame over the last few years if you have the data, for instance compare:
8/1/12 through 8/7/12 to 8/1/11 through 8/7/11 and 8/1/10 through 8/7/10
From there take the average increase/trend and forecast it for the missing weeks. Finally for some quality control measure it from the few weeks leading up and the few weeks after to ensure you are still close.
Other than that i would go with the "honesty is the best policy" approach.
-
If you plan on using this data for other projects internally, I wouldn't do it. But if your boss just wants a rough idea and the data isn't being used towards anything. I would take the 2 weeks from the previous month. There is no exact size and doing it any way will create an inaccuracy.
If you use another SEM software like Marin, you can find out how much traffic was pushed through by the number of 'clicks' during that time. It should give you a good idea on traffic which will allow you to calculate the an estimate on pageviews and other KPI's.
If you are doing SEM and not running another program to assist you, get on it quickly. It will save you a ton of time and increase ROAS.
Hope that helps.
-
No, I'm in house. I told my boss and he wants me to estimate based on the past periods
-
If this is for a client website. I'd be honest and come clean to your clients, let them know that your Analytics broke.
Your clients might be using the SEM report for other projects internally and inaccurate estimates might effect other projects they are working on.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Help With Understanding Chrome Web Store Analytics
Hi all, our website Creately is listed in the Chrome Web Store. Its not an extension or an app, but just a link to app which users can use to quickly log into the app and start drawing their diagrams. They do provide you a way to add Google Analytics to track some visitor data like user visits. But we want to figure out from which sections of Chrome Web Store is sending us traffic. When looking at the Source/Medium reports I can see the following. chrome-ntp-icon / (not set) chrome-app-launcher / (not set) chrome-ntp-launcher / (not set) chrome-app-launcher-search / (not set) chrome-app-launcher-info-dialog / (not set) I'm guessing these indicate where we're getting the traffic to the Chrome web store page but I can't seem to find any information about what they mean. Any help will be greatly appreciated.
Reporting & Analytics | | Nishadha0 -
Discrepancy between FB PPC and Google Analytics
This question was answered in 2011 here: http://moz.com/community/q/facebook-ppc-number-of-clicks-according-to-fb-different-than-visits-in-analytics. Wanted to post it to the community to see if anyone had any new thoughts in the last 3 years. I have been running campaigns on Facebook and seeing dramatic discrepancies between Facebook and GA's numbers. For example, I ran a Facebook ad campaign for a chiropractor where FB shows 35 clicks to the website, but GA only shows 2! An attorney ran a Facbook promotion, got 4 clients who actually filled out a questionnaire online, but GA only showed 2 visitors exiting off the form completion page. Is this because the users did not have JS/cookies enabled? Something else? What is the recommended work around? Tracking URL?
Reporting & Analytics | | aj6130 -
How to Access Keywords in Old Adword Account
Where can the keywords that go with a specific ad be found in Google adwords? Right now the only keywords we can find are all the collective keywords used across the 10 ads in the campaign. We need to which individual keywords are associated with each ad. Is that information available, and if so, where? Appreciate your input. David
Reporting & Analytics | | Manifestation0 -
Reverse an Ecommerce Transaction in Analytics
I am looking for help on using Googles Reverse an Ecommerce Transaction in Analytics work flow documented here: https://support.google.com/analytics/answer/1037443?hl=en&ref_topic=1037062 Essentially an incorrect transaction was processed that was for such a large number that it is really messing up reporting. I have never used Googles outlined process and from my research it looks like it might not reverse the transaction for the date it was placed but ad a negative amount to offset it on the date submitted. This will still work for year of year reporting but it will mess up the data for two different days in one month. If someone who had done this before has any insight please chime in thanks! Here is a support thread about the reverse transaction messing up a different days data. https://productforums.google.com/forum/#!searchin/analytics/reverse$20transaction/analytics/gDiVNJDwx5I/BwlNJ9D6Lp8J
Reporting & Analytics | | RMATVMC0 -
Blog posts not appearing in Search
http://www.themorrisagency.co.uk/blog works well to index my niche terms. Looked at webmaster tools today and since today it has put my indexed pages from 900+ to 11 ??? I have recently added a new site format via a web designer and was all working fine. Now none of my posts are appearing.I have resubmitted site map for 993 pages Is there anything I can do to stop/ prevent this from happening again? and what do you think was the cause? Thanks everyone! Daniel
Reporting & Analytics | | Agentmorris0 -
Client has two default analytics accounts
A client has provided me with their analytics access but i notice that there are two default accounts on their account. They have two UA numbers. The first UA number is in their company name and the other UA number is in another company name with my clients website underneath. Their UA number in their company name is not showing any results however the other company UA number is showing results. Does anyone know why they will have two accounts and if this will cause a problem when trying to link their seo moz campaign to their analytics to track their keywords?
Reporting & Analytics | | Shelly760 -
Google analytics reality check?
Looking back over a 9 month period tracking analytics with getclicky my site showed a 29% bounce rate, with only about 1/4 of visitors spending 1 minute or less on my site. I've recently implemented GA (removed old clicky code) and although traffic is strong, my site now shows a bounce rate of about 82%. Engagement stats also show that 82% of visitors spend between 0-10 seconds on my site. My site is built on Wordpress and the GA tracking code wasn't placed directly in the footer, my developer built a field in the admin area to insert the UA number which automatically adds the code to all pages. I've checked the code and the tracking seems to appear on all pages. I took a look at AW Stats. It corroborates GA and says that 80% of visitors are spending 0-30 seconds on the site. Potential issues/clues: browser tests show small loading problems in Internet Explorer 7,8,9 (the phone number at the top of the header loads on the wrong side of the page) and major issues in Internet Explorer 6 (site doesn't load at all in IE 6). The thing is no one who uses IE 6 is coming to the site. Second, the site gets a grade of C in YSlow, it's not lightning fast at the moment. GA is showing average page load of 2.4 seconds, but don't think either of these issues should cause an 82% 0-10 seconds engagement number. My site is content rich/focused with very minimal advertising. Content is accessible well above the fold. My question: Does the fact that AW Stats and GA agree mean that those numbers are accurate, or is there a bug I should be looking for? How to explain the clicky numbers?
Reporting & Analytics | | JSOC0 -
Looking for a Google Analytics expert
Looking to hire a Google Analytics expert for a project. Dealing with trying to track traffic across multiple domains and then work with the Ecommerce options. Contact Jeff Logan @ Avelient with costs and time frame for work. [personal information removed by editors. please contact via private message system to exchange information]
Reporting & Analytics | | Avelient0