It's not link buying, but...
-
Which of these strategies, if any, cross the line from relationship building to link buying? Assume all links are do-follow.
-
You're a local business. You give the local Boys & Girls club a few hundreds buck a year. In return, you get a very nice link on their Sponsorship page for 12 months.
-
You send a sample of your product to influential bloggers, for the purpose of a review and hopefully a link back to your website.
-
One of your clients is a college bar. You invite 50 college kids over for a slow evening and stuff them full of chicken wings. Then, you ask them to please review and link to the bar on their college wiki.
-
You give a client a free service, in exchange for that client linking to your business on its blog roll.
-
You take a blogger out to lunch, and pick up the tab. Later that day, the blogger writes up an amusing little story for the blog, and links back to your desired website.
-
In your email newsletter, you put out a request to your customer base, "Please link to my website, and I'll provide you a special 20% off coupon."
-
-
as long as the link looks naturally possible to be there...id go with it. It's not like you are running a nationwide campaign of asking for positive reviews in exchange for flowers or gifts
-
I made the assumption that the chicken wings were free. If not, I agree that it would change things entirely, Mike. As for the review/link request, the question says: "... you ask them to please review and link to the bar on their college wiki."
On one hand, there's no mention of asking the review be positive, but I think that asking for a link, if the wings were free, is risky.
-
Here's the official Google page on Link Schemes: https://support.google.com/webmasters/answer/66356?hl=en
I differ with Sheldon on the "College Bar" one. Since you didn't state whether the chicken wings were free or not, I'm not sure if asking for the link would fall under "exchanging goods or services for links". If you stated "Reviews are optional but appreciated" and didn't ask for a link on their college wiki then I'd say its probably fine.
-
"You send a sample of your product to influential bloggers, for the purpose of a review and hopefully a link back to your website."
http://www.searchenginejournal.com/bloggers-get-flowers-interflora-gets-slapped/60380/
-
I'm going to give two responses to each, one being what I suspect might be Google's take on it, the other which is my take.
Which of these strategies, if any, cross the line from relationship building to link buying? Assume all links are do-follow.
-
You're a local business. You give the local Boys & Girls club a few hundreds buck a year. In return, you get a very nice link on their Sponsorship page for 12 months. Google: paid; Me: paid
-
You send a sample of your product to influential bloggers, for the purpose of a review and hopefully a link back to your website. Google: relationship; Me: relationship
-
One of your clients is a college bar. You invite 50 college kids over for a slow evening and stuff them full of chicken wings. Then, you ask them to please review and link to the bar on their college wiki. Google: relationship; Me: relationship
-
You give a client a free service, in exchange for that client linking to your business on its blog roll. Google: paid; Me: paid
-
You take a blogger out to lunch, and pick up the tab. Later that day, the blogger writes up an amusing little story for the blog, and links back to your desired website. Google: relationship; Me: relationship
-
In your email newsletter, you put out a request to your customer base, "Please link to my website, and I'll provide you a special 20% off coupon." Google: paid; Me: paid
Scary! Turns out I agree with Google on those... purely coincidence
-
-
All those scenarios look good to me. I think they are great ways to leverage offline relationships for online value. I would perhaps be careful with the last option but as long as you get a high quality, long term link I think it would be good.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My compatitors destroy my website with huge spammy links!
Hi
White Hat / Black Hat SEO | | amirooo.sh123
My competitors destroy my website with huge spam links! Its more than 400 high spam (80-100% spam score) unique domain, link to us sitewide!!! I disavow on search console. But its not enough! All pages ranks down and we lost everything we had....
What should we do now? If you can, please help me
Darookhaneonline.com Capture.jpg0 -
Never ending new links and our rank continues to plumet
HI everyone, I've been having an issue with a severe drop in rankings (#2 to #36ish). All of my technicals seem to be ok, however I seem to be getting my images hotlinked (which I have killed in nginx) from these spam like pages that pull and link to an image on my site, then link again with a " . " for the anchor. Even more strange is that these pages are titled and marked up with the same titles and target key words as my site. For example, I just got a link yesterday from a site leadoptimiser - d o tt- me which is IMO a junk site. The title of the page is the same as one of my pages, the page is pulling in images relevant to my page, however the image sources are repos EXCEPT for 2 images from my site which are hotlinked to my pages image and then an additional <a>.</a> link is placed to my website. I have gotten over 1500 of these links in the past few months from all different domains but the website (layout etc) is always the same. I have been slowly disavowing some of them, but do not want to screw up anything in case these links are already being discounted by G as spam and not affecting my rank. The community seems to be really split on the necessity of disavowing links like these. Because of these links, according to Ahrefs, my backlink profile is 38% anchor text of "." . Everything else checks out in my own review as well as Moz tools and Ahrefs with very high quality scores etc. Webmasters is fine, indexing is fine, pagespeed insights is in the 90's, ssl is A+. I've never had to deal with what seems to be an attack of this size. Thanks.
White Hat / Black Hat SEO | | plahpoy1 -
Internal Links to Ecommerce Category Pages
Hello, I read a while back, and I can't find it now, that you want to add internal links to your main category pages. Does that still apply? If so, for a small site (100 products) what is recommended? Thanks
White Hat / Black Hat SEO | | BobGW0 -
Link Audit: How do I decide what is a good or bad link?
I am conducting a link audit for one of my formerly high-ranking pages. But despite reading quite a bit on the issue, I am still quite confused as to how to decide whether to keep or remove a link. Some links come from directories and social bookmarking sites. I know that generally speaking, you do not want to be on these types of sites, but what if their domain authorities, pageranks, and mozTrusts scores are good? For example, here is one of my links for "envelopes": http://www.folkd.com/detail/www.jampaper.com%2FEnvelopes The page itself has no MozRank, MozTrust, or links but the domain has an authority of 88, a MozRank of 6.41, a mozTrust of 6.31. Should I be looking on a page level or domain level basis? It also has over 5 million links, with over two million of those being external followed links. Is the high quantity of links a warning sign? I also used a free online tool (thesitevalue.com) to determine how much traffic the domain gets. Apparently it receives over 350,000 unique visits daily, so it must be useful to people. This, combined with the fact that we've received 5 visits from the link over the last year (not a lot, but something), makes me believe that the link's intent wasn't purely to "trick" Google. Despite this, I still have a feeling the link could be considered low-quality based on the domain's appearance. Similarly, some of our links are coming from domains named linkdirect.info, backlinks8.com, tolinkup.com, findyourlink.info, searchengineurl.com, websubmissionfree.com. Is it safe to assume these are harmful links strictly because of their names? Thank you!
White Hat / Black Hat SEO | | jampaper0 -
Are links from directories good or bad?
I've done a lot of competitive link analysis lately and found that a lot of my competitors links for a certain keyword are coming from low quality directory sites and they're outranking my site. This leads me to my question which may or may not have an answer(I at least hope it fuels a good discussion)... Are links from directory sites good or bad for SEO?
White Hat / Black Hat SEO | | TylerReardon0 -
I've done some link building on my website... why is google showing this?
Hi guys, it seems Google is going crazy as always, basically sometimes i'm ranked first page sometimes i'm not there, not sure if it's because of my link building and Google is indexing the links. At the moment in IE i'm top 3-4 for this keyword however the Title tag is not what I set it to be it's basically taking the product name then adding something after it. (I know google sometimes changes to what they want if they feel its more relevant but it isn't in this case) Not sure if this is normal for my keyword to keep appearing then dissapearing in Google. I noticed in FF my keyword isn't there but in IE it is. I've logged out of my Google account deleted all history/cookies etc. Even checked on my friends computer. Hope this makes sense and i'm not going crazy!
White Hat / Black Hat SEO | | InkCartridgesFast0 -
How Google deal with a Domain Buy
Hello folks, How is google dealing with those clever peoples who decide to buy a famous place on internet( domain ), to be their domain name. For example if someone buy a very well ranked domain name for some keywords in their niche, is there any punishment? Whats the bad things about buy a domain? Thanks.
White Hat / Black Hat SEO | | augustos0 -
The Link in Profile Page is it good BackLink or not?
Well, i see that we need 200mozpoints to be able to put our Website Link (DOFOLLOW) into our profile in SEOMOZ.. the way i know it, it would be a good BackLink for my site. Here is the questions, please do answer from top to bottom, because if you have answered "NOT GOOD" for the first question, then the rest of the question will definitely be "NOT GOOD" too Every single back link source i used below (for question #2 and #3), comes from a good domain (it is an extremely wellknown website in Indonesia) 1. Is the DOFOLLOW link from my SEOMOZ Profile Page , a good back link? 2. is the DOFOLLOW from http://www.indonesiaindonesia.com/m4g1c14n a good back link 3. is the DOFOLLOW from http://www.kaskus.us/member.php?u=10407 (click the Contact Info), a good back link? okay, only if you answered the first 3 questions with "It is a good backlink, and it will definitely help your SEO Standing for your site", then i ask you my real question.. i was planning to use the service from http://www.monsterbacklinks.com , and i asked them to show me what kind of "High Quality Backlink" they will be giving me, here is their reply, 10 examples of profile they use to backlink to one of their client Domain PR 4--http://www.sanramon.org/user/12548
White Hat / Black Hat SEO | | IKT
Domain PR 5--http://extratasty.com/profile/42069/paulc4312
Domain PR 5--http://www.bug.co.uk/forums/members/paulc4312.html
Domain PR 5--http://www.offspring.com/forums/member.php?u=84973
Domain PR 5--http://www.massify.com/profiles/paulcpaul
Domain PR 6--http://www.gamezone.com/member/159751/
Domain PR
5--http://www.indyarocks.com/profile/profile_vview_main.php?uid=6155724
Domain PR 6--http://classic.mapmywalk.com/user_profile?u=866130762956343886
Domain PR 5--http://www.netbookreviews.com/forum/members/paulc4312.html
Domain PR 5--http://www.thepoint.com/users/paul-c-2/profile
Domain PR 5--http://forums.cagepotato.com/members/paulc4312.html In my eyes, all of those links are as good as the one link coming from SEOMOZ Profile, hell in fact i have already purchased from them the 750 High Quality BackLink package (cost 197$), but my PayPal is being lock down just now, because i login to my account from both my cellphone and pc (they think my account is hacked)... so will i increase my SEO Standing if i used their service? if they are, i will finalized my purchase tomorrow (after i settled the problem with paypal) Their FAQ Page is also very convincing .. such these 2 questions Will I get penalized for paying you to do my backlinks? There is no way you will get penalized for paying us to do your backlinks. It is possible to get penalized for paying people to put links on their sites but that's not what you're buying from us. When purchasing from us you are paying us to place thousands of free backlinks. There is absolutely no way Google can penalize you for this. Will Google ban/sandbox me for getting so many backlinks? We have never had any problems with getting sanboxed or banned by google. None of our customers have had any problems either. If our methods of placing backlinks were to get a site penalized or banned then we would be sending thousands of links towards our competitors sites. But since our methods work great for increasing search engine rankings, we would never use our backlinking on our competitors because that will damage our rankings and boost theirs. Please enlighten me 🙂0