Finding Related Keywords and/or Phrases
-
I'm diving into unknown territory and looking for keywords and phrases related to a prospective new clients business. He knows some of the general terms, for example, water removal. What tool works best to find related search terms and the number of searches for those keywords/search terms. I usually use the Google Keyword Tool but going to give moz a try. Love to be able to get local search data as well.
Thanks!
-
Keri,
Thanks for the encouragement. Are there specific areas I should expand on ? Are there others that are more obvious that I should ot include or focus on? What do you think would help the community the most?
-
This sounds like the start of a good YouMoz post.
-
As suggested above good keyword research provides good tools as well as creativity. I would recommend the following:
-
I like Spyfu and they do have a 30 day trial if you want to check them out. What I normally do is run a report with the competitors the client mentions. Then I look at the the top guys on the key word searches the client wants to show up on and run a report with these. I like to limit the competitors to 2-3 even though you can add more (sometimes too much data reduces clarity). I export the words that come up to CSV. I delete any non applicable words and create a master key word list out of this.
-
If by any chance you don't have an overwhelming amount of key words at this point(unlikely) you can put the most interesting words into another tool Spyfu has Keyword groupie to get more.
-
Related to the answer above I like to sit in on a few sales calls and/or act as a temporary sales floor rep for a few hours if the business is retail. If this is not possible another option is to call a list of customers and leads as a quality assurance person(or whatever other title works for the client) to find out how their experience is/was and ask them what they were looking for when they purchased and what features caused them to buy. During the conversation the clients will often give you several good value propositions and key words. As a side note this is a great time to surf for case studies, references and reviews for the client as well. All of these option do require the clients permission and trust. If they are OK with things like this you can get a lot of information.
-
I add any new key words out of this exploration to the list and review with the client.
-
Once I have a list I input this into my Moz campaign.
-
After the ranking report has run I evaluate the low hanging fruit and focus my content development on these words/phrases.
-
Once I have mastered the universe on this first set of words I repeat the process.
Hope this helps,
Ron
-
-
Yip SEMRUSH as being mentioned, however employ the Moz keyword difficulty tool as well and see if your competition are I ranking for the interesting terms. Good for supporting your keywords that you are aiming the site/pages in the right direction.
David
-
What do people calling the business ask for? The way potential customers describe things can help you figure out keywords, too.
-
I personally think that there is no way a tool like Google keyword tool is going to help you with that. In order to find the keywords related to the business and offer better return on investment then try keyword tools software like SEM Rush or Keyword Spy and you will get tons of valuable data under your belt.
**Both tools are paid!
Hope this helps!
-
Thank you very much for the suggestion. Going to check it out.
-
Hi Donald,
I would recommend SEMRUSH for this kind of research. By just typing in the URL , you can check your competitors top 20 organic rankings for a majority of their keywords and get an insight into their strategy. It gives you info related to keywords, positions, search volume, level of competition etc.
Cheers,
SEO5.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is there a way for me to find out how a keyword would rank if it were on a specific site?
Is there a way for me to find out how a keyword would rank if it were on a specific site? For example, lets say that XYZ.com does not have the keyword "ABC". Is there a way for me to find out how the keyword "ABC" would rank if it were on XYZ.com?
Moz Pro | | TurboH0 -
What is considered a keyword score that is too competitive?
I'm researching my keywords trying to strategise content around keywords I can optimise. Most of the high search volume (1000 + searches per month) keywords I want to optimise are in and around 0.5-0.6, is this good? Is this score range considered highly competitive...?
Moz Pro | | JordanStodart10 -
Keyword Ranking History Chart
The attached image shows the Keyword Ranking History with big downward spirals on Aug 27 and Sep 24th. Yet it's also showing up within the #10-#20 row. What is the official technical reason for why it's in both places? My boss is asking and I'm blanking. 🙂 Just that the URL was found in both spots? B69toK9
Moz Pro | | WineCellarInnovations0 -
One Follow Link from each subdomain/domain best for SEO?
Hi there, we have a lot of customers linking to our homepage from a subdomain of our domain or from an external domain. From SEO point of view is it best that they all only have one DoFollow Link and the rest of the links are NoFollow? Or does this have no matter at all? The problem is that we have like 900.000 links but only from round about 1000 different root domains. If we put like half of the links on NoFollow our ratio of links/ different root domains gets better. Thanks for answering! Sebastian
Moz Pro | | Sebastian230 -
How can I see stats/reports from previous months
Hi, Simple question. Where can I see stats/reports from previous months from my campaigns? For example, I want to know if my Organic Traffic has improved in the last three months. Sorry, I'm new with this and couldn't find it anywhere :*( Thanks in advance. Cheers,
Moz Pro | | PacificFrank
Frank0 -
What web page and domain analysis / error checking / testing tools do you use for competitor analysis? sites like webpagetest
Just wondering what everyone is using, I am looking to get as much insight and detail as I can on websites that are not currently being monitored by me... i.e. potential clients. I use tools like pagespeed, webpagetest, loadimpact and open site explorer, google adwords, ispionage, alexa, semrush and well, looking for more. I really just want to rip a website to the tiniest pieces possible in an organized and coherent manner... is there anything out there? I have tried several other's which i no longer use (compete, 4q, woopra, nuestar, to name a few), I am not sure if I know exactly what i want, i just want more.... damn the human condition. lol
Moz Pro | | atb9900 -
Are the Ranking Changes on SEOmoz ranking reports weekly or life of the keyword?
I am referring to the area where it says ranking changes and where it has a green and a red arrow for improved and declined.
Moz Pro | | JGar-2203710 -
Way to Avoid Local Results in Keyword Difficulty Tool
I'm trying to use the Keyword Difficulty Tool to research some keywords. However, I keep getting local Seattle results in the SERPs. For example, if I search for "guitar lessons". At least 4 of the 10 results seem to be Seattle based (I guess because of SEOMoz ip addresses). Is there a way to eliminate local results?
Moz Pro | | nixforsix0