Mobile header and Schema Tags
-
We have recently made a website I work on responsive. This involved taking their original desktop site and then making it work on mobiles/tablets. Due to the nature of their existing header we are serving a different version to mobiles/tablets.
Do the schema tags which are on the desktop header need to be added to the mobile version or are they just needed on the desktop code?
-
Hi Edward,
Schema tags are intended to a) indicate with more granularity what a given element is on a page (e.g. 'review', 'recipe', 'video file', etc.), and b) this information can sometimes be used by Google for rich snippets in the SERPs. So whether you need to include these tags in the mobile version of your header will depend on what they are describing. If the code for the header is different for the desktop and mobile versions, but you do have the same element and you do want the schema tags to be there, you'll need to include them; if the element which you're marking up in the desktop header isn't present in the mobile header, don't include them.
There aren't currently (to my knowledge) specific Schema tags which indicate a 'mobile site'. (The ones that Robert mentioned seem to be for marking up a page featuring a mobile app). If you had a separate URL for mobile visitors, such as m.domain.com, you would need a mobile 'rel=canonical' tag to avoid duplicate content but that doesn't sound like it's the case for your site.
It sounds to me like you're using dynamic serving, rather than a pure responsive design. (pure responsive only changes the CSS whereas dynamic serving keeps the same URL but serves up different HTML based on user agent). If this is the case, you'll also want to include a vary HTTP header based on user agent. (the Google guidelines for how to do this are here.) This indicates to Google that you are serving a different HTML based on user agent, and not cloaking.
Hope that helps!
-
Given what you have here, the schema should be added to the mobile.
Best
-
Sorry if this wasn't clear.. there is a different version of the header which is pulled in for the mobile version. The structure and contents of the desktop header was too complicated to use on a mobile, the client didn't want to amend the design of the desktop site. Only the header section is different, everything else is the same code.
-
Edward,
When you say you made the site responsive and you serve a different version for mobile and tablets, I have to say I am confused. Are you stating that you made a site responsive, and you are serving a site that is different for mobile/tablet? My first thought is why make the site responsive if you are going to serve a mobile site?
For mobile there is schema that you should use (again, I am assuming you are serving two versions).
Best
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why do two pages compete while a canonical tag is active?
Hi guys, My SERP analysis show me that two pages compete eachother for the keyword kinderfiets, which should not happen since there is a canonical tag is active. www.halfords.nl/fiets/kinderfiets/kinderfiets/ Ranks #6 and www.halfords.nl/fiets/kinderfiets/ Ranks #7. The first one is a subcategory which is one step deeper than the second one. I prefer consumers to land on the broader subcategory, because that one shows more products.Furthermore, we already did some SEO tweaking for the #7 page, but did not work on the #6 page. So it is even kind of strange that this page ranks higher.Can somebody help me out?Kind Regards,Tom
Technical SEO | | Sebastiaan10 -
Alt Tags on HTML5 Videos
We are wanting to add alt tags to all of our non-text content, from experience, what is the best method for alt tags for HTML5 Videos?
Technical SEO | | hydra_creative0 -
Do Canonical Tags Pass Link Juice?
I have an ecommerce website where some pages link to a product page with a different URL. EXAMPLE: 1: /category/product1.html (not indexed by Google) with canonical pointing to product1.html Other page link to the product like below. 2: product1.html (indexed by Google) Now the question is, does 1: pass any link juice to product1.html or not? Is it worth to change everything and link only to one URL? My site is running on Magento!
Technical SEO | | bill3690 -
Mobile site content and main site content
Help, pls! I have one main site and a mobile version of that site (m.domain.com). The main site has more pages, more content, different named urls. The main site has consistently done well in Google. The mobile site has not: the mobile site is buried. I am working on adding more content to the mobile site, but am concerned about duplicate content. Could someone pls tell me the best way to deal with these two versions of our site? I can't use rel=canonical because the urls do not correspond to the same names on the main site, or can I? Does this mean I need to change the url names, offer different content (abridged), etc? I really am at a loss as to how to interpret Google's rules for this. Could someone please tell me what I am doing wrong? Any help or tips would GREATLY appreciated!!!!! Thanks!
Technical SEO | | lfrazer0 -
Wordpress tags and duplicate content?
I've seen a few other Q&A posts on this but I haven't found a complete answer. I read somewhere a while ago that you can use as many tags as you would like. I found that I rank for each tag I used. For example, I could rank for best night clubs in san antonio, good best night clubs in san antonio, great best night clubs in san antonio, top best night clubs in san antonio, etc. However, I now see that I'm creating a ton of duplicate content. Is there any way to set a canonical tag on the tag pages to link back to the original post so that I still keep my rankings? Would future tags be ignored if I did this?
Technical SEO | | howlusa0 -
Canonical tag or 301
Hi, Our crawl report is showing duplicate content. some of the report I am clear about what to do but on others I am not. Some of the duplicate content arises with a 'theme=default' on the end of the URL. Is this version of a page necessary for people to see when they visit the site (like a theme=print page is) in which case I think we should use a canonical tag, or is it not necessary in which case we should use a 301? Thanks
Technical SEO | | Houses0 -
How do I fix the h1 tag?
No More Than One H1 Tag Easy fix <dl> <dt>Number of H1s</dt> <dd>2</dd> <dt>Explanation</dt> <dd>Best practices for both SEO and accessibility require only a single H1 tag. The H1 is meant to be the page's headline, and thus, multiple H1s are confusing. Consider employing H2, H3 or CSS styles to achieve the same results with text visualization.</dd> <dt>Recommendation</dt> <dd>Remove multiple instances of the H1 tag, so that only one exists on the page.</dd> <dd>I get this error yet it does not tell me how to fix it. I'm not even sure what the H1 tag is?
Technical SEO | | 678648631264
</dd> </dl>0 -
SEO advice when making a mobile site
Hi there, I'm current working on a site that is optimized for SEO and doing quite well in the rankings. We have noticed a big increase in mobile users to the site (mainly iOS and Android), so we have no started planning a mobile site as well. Do you guys have any recommendations we should keep in mind before we get started? One thing I'm still not sure of is whether we should aim to preserve all urls and cloak the pages (show mobile version to iOS and Android, and desktop version to everyone else) OR make a separate site for the mobile version (mobile.domain.com)? Would either solution affect the other? Regards,
Technical SEO | | KennethDreyer
Kenneth0