Keyword stuffing in URL? Ekk. Help Please.
-
Okay, so I work as content manager in the travel industry and we're re-doing our site, pretty much from scratch, including the SEO, anchor text/route url, etc. I am struggling with one particular thing. If all my url's have similar keywords, ie example.com/atlanta-trip and example.com/boston-trip and so on and so forth for every destination, will using "trip" in the url be seen by Google as keyword stuffing? Should I make my url's more diverse?
My gut feeling is no based on all the Moz, Google and other SEO research I've done, because it's all relevant to the content and the user experience, but I'd like to be sure, since we really can't afford to get penalized by Google...again.
-
Agreed,
As long as each of the location pages are unique but all contain the word "trip" you'll be fine.
Have you considered taking it a step further and researching what people search most for each location?
Example:
Atlanta Trip vs Atlanta Tours vs Atlanta Holiday vs Atlanta Vacation etc.
Obviously it would need to match the intent of the page, but you could further improve the page by matching what people search for most for each location in the URL and Title. (If "trip" is a common term for all locations, then use this across them all)
Greg
-
Same feeling than Ron. I would care more about title and page stuffing. Checking the top 10 results and what they are doing can help you to decide.
-
Harry,
My guiding principle on all this type of thing is will this provide a better experience for end users. In my opinion your URL set up would as it logically lets people find what they are looking for. I would just make sure the navigation for the site takes advantage of this set up and gets users where they need to go. So I do not believe this URL structure would hurt you. it might actually help you as long as the content is relevant to the URL, meta description and tags.
Ron
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keywords in Paragraphs: How much do they matter at Google?
Hi all, Generally we care a lot about keywords at headings, title tags, URL, etc. always. But I wonder how much impact they have being in paragraphs. How much do they matter at paragraphs? Thanks
Algorithm Updates | | vtmoz0 -
Keyword stuffing in
Having a discussion with my boss over whether the following page is over-saturated (stuffed) with keywords in the element: http://www.godreamvacations.com/BarceloHotels -- We implemented the description and keyword tag text back in 2010 when the boss gave me the text. Anyone have any good responses to the bosses' response (below)? "These are the ones (pages) that are actually working wonderfully well on Bing. At the time, I researched the optimal number of characters and tried to really follow all that was suggested by SEO experts. As far as the keywords, I would say you could remove the ones without the “s”, for example, take out “Barcelo Hotel” and leave “Barcelo Hotels” I think this is all relevant to what is found on the page. I don’t know what they would expect us to do differently than this. Do you? What is your MOZ currently saying is the optimal number of characters for a Title?" Any responses would be appreciated. Am I wrong in saying it's "stuffed" and looks spammy? What would you tell your boss?
Algorithm Updates | | godreamvacations0 -
Meta Description / Meta Keywords
So, I am using Wordpress and the seo by yoast..... I have heard that meta keywords and descriptions are no longer recognized or used by search engines with respect to page rankings in the serps. Is this true? If so, why do people still recommend using these? I thought content is king these days?
Algorithm Updates | | APICDA0 -
How much does a keyword focused domain matter today?
Is it still better to choose a keyword focused domain lets say over a branded domain in today's world? How much of a part does that have in the grand scheme of things?
Algorithm Updates | | HiddenPeak0 -
Are internal search meta keywords necessary?
One of my duties is to improve internal search results. From my reading, good site architecture and content is the way to achieve that. However, for example, are internal meta keywords necessary? I know they haven't mattered externally for a long time, but somebody in my department mentioned wanting this functionality in our CMS. I just want to make sure I'm not missing anything.
Algorithm Updates | | SSFCU0 -
What is the best url format ?
hello, I have the multiple site with file format url like contact-us.php, search.php, index.html But now i am going to update my site using any framework such as yii, cakephp, now i need the best suggestion, i wanted to create the seo friendly site, so what is the best format for ulr, 1. file format such as contact-us.php, index.html, about-us.html [or] 2. path based url such as contact-us/ , about-my-company/ [or] 3. path based without slash like contact-us, about-my-company Please provide me the best solution for above Thanks Alex
Algorithm Updates | | massimobrogi0 -
Keyword Stuffing
Hi, I have a particular page I am working on fully optimised as per the page rank tool and grading A. Problem is, there is still one issue on the page, the keyword I want to rank for in particular on that page is reporting that I am over using the word. I have looked through the HTML on the body of the page and see that the actual content is not an issue, I have less than 15 mentions of the keyword, the problem actually arises from the Nav Bar The word I am ranking for say is football Well in the nav-bar, I have several pages that are named football-xxx.html So where the actual page content only has 12 mentions of the keyword Football, list has another 13 due to my page naming properties.* Football- xxx Football- xxx Football- xxx Football- xxx Football- xxx Football- xxx ....... And so on up to 13 different pages with a similar naming structure (obviously the XXX are products like socks, shorts, tops, boots etc) So, without asking the obvious, I assume that the way to change is would be to rename the pages (can't really happen), or remove the term football from the body of the content on the website. So firstly, is the Google algorithms not smart enough to recongise that the content in the menu tag is in fact the nav bar ... and page names as opposed to keyword stuffing. Also, how did anyone else handle a similair situation And lastly, I am assuming basic on common sense alone that Keyword stuffing is a big no no, of everything I have learned though SEO Moz, this makes clear and concise sense to me ... So how do I resolve the issue I have here Many thanks in advance for any help offered Regards John
Algorithm Updates | | Johnny4B0 -
Reason for massive dropp in targeted keywords?
Our site at www.total-displays.com has ranked well for a variety of keywords over a long period of time. After the change on Jan 18th we have seen a dramatic drop in organic rank across a variety of keywords. Our site has very good unique content and has a large number of pages (it's a Magento site). Advice we have taken is that the site will bounce back after a few weeks but this does not seem to be happening. Any advice please? Thanks Nick
Algorithm Updates | | Total_Displays0