Trying to advise on what seems to be a duplicate content penalty
-
So a friend of a friend was referred to me a few weeks ago as his Google traffic fell off a cliff. I told him I'd take a look at it and see what I could find and here's the situation I encountered. I'm a bit stumped at this point, so I figured I'd toss this out to the Moz crowd and see if anyone sees something I'm missing.
The site in question is www.finishlinewheels.com
In Mid June looking at the site's webmaster tools impressions went from around 20,000 per day down to 1,000. Interestingly, some of their major historic keywords like "stock rims" had basically disappeared while some secondary keywords hadn't budged. The owner submitted a reconsideration request and was told he hadn't received a manual penalty.
I figured it was the result of either an automated filter/penalty from bad links, the result of a horribly slow server or possibly a duplicate content issue.
I ran the backlinks on OSE, Majestic and pulled the links from Webmaster Tools. While there aren't a lot of spectacular links there also doesn't seem to be anything that stands out as terribly dangerous. Lots of links from automotive forums and the like - low authority and such, but in the grand scheme of things their links seem relevant and reasonable.
I checked the site's speed in analytics and WMT as well as some external tools and everything checked out as plenty fast enough. So that wasn't the issue either.
I tossed the home page into copyscape and I found the site brandwheelsandtires.com - which had completely ripped the site - it was thousands of the same pages with every element copied, including the phone number and contact info. Furthering my suspicions was after looking at the Internet Archive the first appearance was mid-May, shortly before his site took the nose dive (still visible at http://web.archive.org/web/20130517041513/http://brandwheelsandtires.com) THIS, i figured was the problem. Particularly when I started doing exact match searches for text on the finishlinewheels.com home page like "welcome to finish line wheels" and it was nowhere to be found. I figured the site had to be sandboxed. I contacted the owner and asked if this was his and he said it wasn't. So I gave him the contact info and he contacted the site owner and told them it had to come down and the owner apparently complied because it was gone the next day.
He also filed a DMCA complaint with Google and they responded after the site was gone and said they didn't see the site in question (seriously, the guys at Google don't know how to look at their own cache?).
I then had the site owner send them a list of cached URLs for this site and since then Google has said nothing. I figure at this point it's just a matter of Google running it's course. I suggested he revise the home page content and build some new quality links but I'm still a little stumped as to how/why this happened. If it was seen as duplicate content, how did this site with no links and zero authority manage to knock out a site that ranked well for hundreds of terms that had been around for 7 years? I get that it doesn't have a ton of authority but this other site had none.
I'm doing this pro bono at this point but I feel bad for this guy as he's losing a lot of money at the moment so any other eyeballs that see something that I don't would be very welcome.
Thanks Mozzers!
-
You know I'm all about SEO and originality...
-
Sorry to interrupt Adam (hope I don't hijack) since I'm of absolutely NO help to you in this situation.
I have to comment - Chris's "organic visibility strategist" title is CLASSIC! Is that original content Chris or scraped? Ubersuggest for "today's SEO" perhaps?
-
It could have to do with dupe content--in combination with relatively low quality directory back links. They really need to work on diversifying their back link profile and increasing the quality of their links--not that it's all that spammy but there's not much there that's telling google that others on the web are voting for it. They really need to work the social media/content channels. Have you done a comparison between them and some of their competitors in OSE?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicate Content
Let's say a blog is publishing original content. Now let's say a second blog steals that original content via bot and publishes it as it's own. Now further assume the original blog doesn't notice this for several years. How much damage could this do to blog A for Google results? Any opinions?
Intermediate & Advanced SEO | | CYNOT0 -
Backup Server causing duplicate content flag?
Hi, Google is indexing pages from our backup server. Is this a duplicate content issue? There are essentially two versions of our entire domain indexed by Google. How do people typically handle this? Any thoughts are appreciated. Thanks, Yael
Intermediate & Advanced SEO | | yaelslater0 -
Duplicate Page Content
We have different plans that you can signup for - how can we rectify the duplicate page content and title issue here? Thanks. | http://signup.directiq.com/?plan=100 | 0 | 1 | 32 | 1 | 200 |
Intermediate & Advanced SEO | | directiq
| http://signup.directiq.com/?plan=104 | 0 | 1 | 32 | 1 | 200 |
| http://signup.directiq.com/?plan=116 | 0 | 1 | 32 | 1 | 200 |
| http://signup.directiq.com/?plan=117 | 0 | 1 | 32 | 1 | 200 |
| http://signup.directiq.com/?plan=102 | 0 | 1 | 32 | 1 | 200 |
| http://signup.directiq.com/?plan=119 | 0 | 1 | 32 | 1 | 200 |
| http://signup.directiq.com/?plan=101 | 0 | 1 | 32 | 1 | 200 |
| http://signup.directiq.com/?plan=103 | 0 | 1 | 32 | 1 | 200 |
| http://signup.directiq.com/?plan=5 |0 -
What is considered duplicate content?
Hi, We are working on a product page for bespoke camper vans: http://www.broadlane.co.uk/campervans/vw-campers/bespoke-campers . At the moment there is only one page but we are planning add similar pages for other brands of camper vans. Each page will receive its specifically targeted content however the 'Model choice' cart at the bottom (giving you the choice to select the internal structure of the van) will remain the same across all pages. Will this be considered as duplicate content? And if this is a case, what would be the ideal solution to limit penalty risk: A rel canonical tag seems wrong for this, as there is no original item as such. Would an iFrame around the 'model choice' enable us to isolate the content from being indexed at the same time than the page? Thanks, Celine
Intermediate & Advanced SEO | | A_Q0 -
How to Fix Duplicate Page Content?
Our latest SEOmoz crawl reports 1138 instances of "duplicate page content." I have long been aware that our duplicate page content is likely a major reason Google has de-valued our Web store. Our duplicate page content is the result of the following: 1. We sell audio books and use the publisher's description (narrative) of the title. Google is likely recognizing the publisher as the owner / author of the description and our description as duplicate content. 2. Many audio book titles are published in more than one format (abridged, unabridged CD, and/or unabridged MP3) by the same publisher so the basic description on our site would be the same at our Web store for each format = more duplicate content at our Web store. Here's are two examples (one abridged, one unabridged) of one title at our Web store. Kill Shot - abridged Kill Shot - unabridged How much would the body content of one of the above pages have to change so that a SEOmoz crawl does NOT say the content is duplicate?
Intermediate & Advanced SEO | | lbohen0 -
Duplicate content: is it possible to write a page, delete it and use it for a different site?
Hi, I've a simple question. Some time ago I built a site and added pages to it. I have found out that the site was penalized by Google and I have neglected it. The problem is that I had written well-optimized pages on that site, which I would like to use on another website. Thus, my question is: if I delete a page I had written on site 1, can use it on page 2 without being penalized by Google due to duplicate content? Please note: site one would still be online. I will simply delete some pages and use them on site 2. Thank you.
Intermediate & Advanced SEO | | salvyy0 -
Duplicate content for images
On SEOmoz I am getting duplicate errors for my onsite report. Unfortunately it does not specify what that content is... We are getting these errors for our photo gallery and i am assuming that the reason is some of the photos are listed in multiple categories. Can this be the problem? what else can it be? how can we resolve these issues?
Intermediate & Advanced SEO | | SEODinosaur0 -
Duplicate Content On A Subdomain
Hi, We have a client who is currently close to completing a site specifically aimed at the UK market (they're doing this in-house so we've had no say in how it will work). The site will almost be a duplicate (in terms of content, targeted keywords etc.) of a section of the main site (that sits on the root domain) - the main site is targeted toward the US. The only difference will be certain spellings and currency type. If this new UK site were to sit on a sub domain of the main site, which is a .com, will this cause duplicate content issues? I know that there wouldn't be an issue if the new site were to be on a separate .co.uk domain (according to Matt Cutts), but it looks like the client wants it to be on a sub domain. Any help/advice would be greatly appreciated.
Intermediate & Advanced SEO | | jasarrow0