How to see organic traffic only?
-
Im having trouble separating our organic traffic vs our PPC. When I go into Analytics>Traffic>Sources>Search>Organic, its giving me numbers that are not accurate. I believe whats happening is that its not able to distinguish our bing organic/ppc.
Is using Webmaster tools Search Queries a more accurate way to determine organic search volume?
-
Yeah, I think Schwaab has you on the right path. You should be using custom parameters in the URLs that you're sending your Bing ads to. Google has a handy tool for this - https://support.google.com/analytics/answer/1033867?hl=en
I'd set something like source = bing, medium = cpc, campaign name = campaign1 (or whatever your campaign is called).
When Google Analytics sees these parameters, it should automatically move this traffic into the Paid Search report.
If you're using AdWords, you can link your Analytics and AdWords accounts together and use auto-tagging to automatically pull in a bunch of data from AdWords into Analytics.
-
Are you properly tagging your PPC destination URLs? If these URLs are not properly tagged some of the paid traffic coming in may be attributed to organic.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Direct / (none) Spam Traffic Help
In July 2015, we experienced an over 1,000% increase in traffic and it has remained like that ever since. It's all spam traffic and I have no clue how to get rid of it. I added in your typical .htaccess blocks from known culprits with little to no effect. Read up on Ghost traffic and applied filters to no effect. The spam is completely distributed as far as I can tell both geographically as well as by network providers. Where once we had pretty decent bounce rates of around 50%, now, since all my Analytics data is meaningless - it's around 90%. I could apply a filter but beyond my GA account providing no insights, I'm also concerned about the increased use of server resources. I'd ideally like to stop the traffic completely. The only distinguishing feature of the traffic that I have been able to determine is browser size. Comparing June 2015 to July 2015 we saw the following: Browser size visits: 620 x 460 = 6,828 vs 0, 610 x 450 = 175 vs 0, 1330 x 630 = 71 vs 1, 1890 x 940 = 67 vs 0, 780 x 580 = 58 v 5. Other than that, I can find no unifying theme to the traffic beyond being traffic hitting our homepage and having no medium. Nothing special that I am aware of happened in July. We didn't do any sort of...really anything. We did have our network compromised by ransomware in the beginning of June, which we promptly ignored and restored backups - at no point did we try to contact the criminals, but I am doubtful there is any connection considering that our website is remotely hosted. If anyone has any suggestions or has seen anything like this before, please let me know. spam-traffic.jpg
Reporting & Analytics | | Nivik230 -
Direct Traffic has Drastically Increased
Hi, I have noticed in Google analytics that direct traffic of one of my website is increased drastically. I didn't participate in Email Marketing or any other paid campaigns however direct traffic is continuously increasing. I checked all sources, locations, browsers, filters etc but didn't get any findings. Please help.
Reporting & Analytics | | RuchiPardal0 -
Tracking Organic Traffic and Conversions from multiple TLDs with Google Tag Manager
Hello Guys, I want to track traffic / conversions from different domains (basically same brand - but a lot of different TLD's). The "problem" is that the main conversion which I want to track always happens on the .com TLD and all other TLD's link to there. The problem is, that now the traffic always counts as Referral Traffic, even after setting up cross domain tracking over the google tag manager... So example: Sessions begins on example.co.uk/landing-page11 after User searched on it on google. He decides to buy the product and therefore moves to example.com for the checkout process. No I will have the conversion in my google analytics under referral with example.co.uk. --> but I want to have it under organic, and not under referral. How I can manage this? Thanks for you Help!
Reporting & Analytics | | _Heiko_0 -
Bing Referral Traffic
We do not get referral traffic from Google, only organic. Why do we get both organic and referral traffic from Bing?
Reporting & Analytics | | Mike.Bean0 -
Organic Traffic Spike
I've been chipping away at the SEO for a client's site for about 6 weeks and a few days ago noticed a huge spike in organic traffic for about a dozen keywords. See attached. Previously traffic was around 20-30 unique new visitors a day. On the 17 it went up to 500+ for 1 day, now it's come back down again. This spike was not for 1 keyword but for about a dozen. I've never seen this before and wondered if anyone had experienced similar. The site is about 3 months old. ebix3rl
Reporting & Analytics | | deployseo0 -
Recent large spike in traffic from same location?
Since May 21st our site is showing via Google Analytics a large spike in traffic to our home page. The traffic increase is 4-5 times our average. I was able to track the source to the same town we are headquartered. We have lost 4 spots for our top keyword. We went from 7 to 11 in Google in this time period. I understand it could be related to Penguin. But I also suspect this issue is negatively effecting ranking by increasing bounce rate and decreasing pages per visit and time on site. Before/After May 21st Returning Visitors: 52% / 23% New Visitors: 48% / 77% Pages per Visit: 12.4 / 5.44 Duration of visit Avg: 10.23 / 4.22 I would greatly appreciate any ideas on the cause of this issue. Also any input on the above metrics and sudden lost in a couple spots in SERP. Thanks.
Reporting & Analytics | | devonkrusich0 -
Analytics: How to see how many uniques viewed over X amount of pages in period
Hey guys, anyone any idea how to do the following in google analytics? I need a little help, I am looking at my traffic for a given month, I can see how many unique users visit over X amount of times, but can instead of visits, can I see how many unique users I had that looked at X amount of pages or more? Appreciate all help!! 🙂
Reporting & Analytics | | MirandaP0 -
Sudden Drop in Direct Traffic
We recently had a some changes to our site, adding new sub categories, moving products around, etc... We implemented the changes on Thursday of last week and had a normal day around 800+ visitors. The very next day our # of visitors dropped in half to around 400+ and has stayed that way all weekend. I thought it might be that some links may have changed but I checked all of the links and they are the same as before with the exception of new pages. I checked to make sure that the google analytics code was still in the code and it is. I read that it could be DNS propagation timing issue but it's been 3 days and nothing's changed. I'm fairly certain that we are not being penalized or pandalized by google as our referrals and organic search results have not changed only the amount of direct traffic. Anyone have any ideas on what to look at or what to do?
Reporting & Analytics | | LizIslCo0