Keywords under product listing pages
-
Hi guys,
One of my main concerns when we start redesigning the site Trespass.co.uk, is the current pages like this one http://www.trespass.co.uk/snow-sports/clothing/ski-jackets/womens-ski-jackets are bordering over optimisation.
Is this the case as each product listed in the url above has "womens ski jacket" under each product. If we have 50 products on each product listing page with the product name + type of product, ie. flora womens ski jacket, xyz mens waterproof jacket.
Are we over optimising the page for the main keywords by having them under each product?
Would that page be over optimised for womens ski jackets?
Thanks guys
-
"If it aint broke...." Hard to argue against that! I'd test removing it on a category though... I'm like that
I'm off to do some window shopping then.
-
H Mat,
I'm gonna leave it alone and keep the current format as it works well. Guess I'll have to wait and see what updates Google has in store and cross that bridge when it happens.
I agree that the on page tools aren't exactly accurate. In fact I once questioned this and got no response. I think over optimisation for a page targeting 1 specicific keyword is easy to do if you follow everything in the on page report.
Still loving moz though
Haha are you a fan of trespass then? You should check out Nevisport.com which is also owned by trespass. Big brands at great prices.
Kind regards
Robert
-
I think you are very right to look ahead. That is why I try to look at things in terms of "does this add value / make sense if search was out of the equation". I can't see that the text you point out currently does.
I suspect that your existing rankings for that term are down to a lot more than the repetition of that phrase on page. Let's face it, Trespass gives off pretty convincing brand signals*. However it would be pretty easy to test the removal of that label on a couple of less critical categories to see if there was any impact before making any site-wide decisions.
Uhm, how to say this here... I'm not overly convinced by the Moz on page / on-site tools (Ready for a barrage of thumbs down for criticising he holy Moz). I think they are a little dated in places and can put undue emphasis on some minor issues whilst overlooking bigger ones. They're a really good starting point for smaller sites, those new to the web and those in less competitive niches. I do though think that they have quite limited use for a site like Trespass. Just add a pinch of salt to everything and that'll probably be about right.
*Google secretly uses the number of times a business appears on my credit card bill as a brand indicator
-
Hi Mat,
The current site is actually custom e-commerce which will soon be redesigned and built on Magento enterprise.
The site has great rankings already for the phrase "women's ski jackets" ranks number 2. My concern is future updates and whether Google will see it as over optimisation for "womens ski jacket"
The text below each product will be pulled from the title of the product field. ie. Flora womens ski jacket.
I'll check what the on page report ays from moz and take it from there. Just wanted to get some feedback and decide how the product listing pages should display product name and category.
Thanks for your reply.
-
I've always been nervous about this on e-commerce sites. I personally believe that it can be enough to tip the balance in to being seen as manipulative, although my experience is that by itself it isn't a problem. The issue there is you never know what else is already counting against you.
It could be argued that such labels are useful to the user. If that was a "Ski outerwear" category or similar then having labels such as "Women's ski jacket" would be good clarification. Pushing the boundary a little you could even argue the case if it were just "Ski Jackets". However it adds nothing for the user to have it when they are all the same.
Considering that keyword stuffing doesn't work any more the possible benefits of doing this then would seem to be close to zero. The potential for triggering an alarm in a dark corner of Google is there though. Weighing it up I would drop them when they match the category.
A smart approach might be to replace the "women's ski jacket" label with another useful piece of info when they all just match the category name. Hard to see what common fields you do have available. Sizes would be useful, outer material (in the case of jackets) - not sure how easy it would be to change that based on category. Looks like Magento.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Too many SEO changes needed on a page. Create a new page?
I've been doing some research on a keyword with Page Optimization. I'm finding there's a lot of changes suggested. I'm wondering that because of the amount of changes required is it better to create a new page entirely from scratch that has all the suggestions implemented OR change the current page? Thanks, Chris
Intermediate & Advanced SEO | | Chris29181 -
Best way to link to 1000 city landing pages from index page in a way that google follows/crawls these links (without building country pages)?
Currently we have direct links to the top 100 country and city landing pages on our index page of the root domain.
Intermediate & Advanced SEO | | lcourse
I would like to add in the index page for each country a link "more cities" which then loads dynamically (without reloading the page and without redirecting to another page) a list with links to all cities in this country.
I do not want to dillute "link juice" to my top 100 country and city landing pages on the index page.
I would still like google to be able to crawl and follow these links to cities that I load dynamically later. In this particular case typical site hiearchy of country pages with links to all cities is not an option. Any recommendations on how best to implement?0 -
Unlimited Product Pages
While browsing through my Moz campaign, I noticed that my site is pulling up unlimited numbers of product pages even though no products appear on them. i.e. http://www.interstellarstore.com/star-trek-memorabilia?page=16 http://www.interstellarstore.com/star-trek-memorabilia?page=100 http://www.interstellarstore.com/star-trek-memorabilia?page=200 I have no ideal how to resolve this issue. I can't possible 301 an unlimited number of pages, and I can see this being a big SEO problem. Any thoughts?
Intermediate & Advanced SEO | | moon-boots0 -
301 redirect for page 2, page 3 etc of an article or feed
Hey guys, We're looking to move a blog feed we have to a new static URL page. We are using 301 redirects but I'm unsure of what to regarding page 2, page 3 etc. of the feed. How do I make sure those urls are being redirected as well? For example: Moving FloridaDentist.com/blog/dental-tips/ to a new page url FloridaDentist.com/dental-tips. So, we are using a 301 on that old url to the new one. My questions is what to do with the other pages like FloridaDentist.com/blog/dental-tips/page/3. How do we make sure that page is also 301'd to the new main url?
Intermediate & Advanced SEO | | RickyShockley0 -
Why does my home page show up in search results instead of my target page for a specific keyword?
I am using Wordpress and am targeting a specific keyword..and am using Yoast SEO if that question comes up.. and I am at 100% as far as what they recommend for on page optimization. The target html page is a "POST" and not a "Page" using Wordpress definitions. Also, I am using this Pinterest style theme here http://pinclone.net/demo/ - which makes the post a sort of "pop-up" - but I started with a different theme and the results below were always the case..so I don't know if that is a factor or not. (I promise .. this is not a clever spammy attempt to promote their theme - in fact parts of it don't even work for me yet so I would not recommend it just yet...) I DO show up on the first page for my keyword.. however.. instead of Google showing the page www.mywebsite.com/this-is-my-targeted-keyword-page.htm Google shows www.mywebsite.com in the results instead. The problem being - if the traffic goes only to my home page.. they will be less likely to stay if they dont find what they want immediately and have to search for it.. Any suggestions would be appreciated!
Intermediate & Advanced SEO | | chunkyvittles0 -
Should I redirect secondary keyword page
I have a reasonably high authority home page and have decided to optimise the home page to target a competitive keyword that previously had a specific page that was optimised on an internal page of my site that I have spent time building links to. The internal page has over 200 links to it so should I 301 redirect this internal page to the home page. Will that increase the auhority of the home page further? Or should I keep the internal page as a 'secondary' page for that keyword?. If I do have two pages don't I risk confusing google?
Intermediate & Advanced SEO | | SamCUK0 -
Targeting Keywords at Home page or 301 URL?
Background info This is a new site and I am using Wordpress for a CMS not a blog and I have set a static page as the home page. The problem is when I configure the home page as a static page in wordpress it sets a 301 redirect to that page, which is this domain.com/software-consultancy (so the software-consultancy page is now domain.com). I thought about creating a separate Home page but I didn't see the point as the pages would be almost identical. **"Should I target keywords to the home page?" ** If I start link building using the phrase "software consultancy" to the home page should I link to domain.com or the 301 redirect URL domain.com/software-consultancy ? My thoughts are that if the URL has the keywords I am targeting in it will help with SEO. Or should I create a separate home page and just link the company name back to the home and have a separate page for "software consultancy" my thought is that having exactly what the company does on the home page would be better. But I don't want to lose out on search engine traffic by not having the keywords in the URL I am going to be link building for. I guess if I link build to the 301 redirect URL I can always revert back to this URL if I want to change? FYI here is my site structure: The site is for a small software consultancy and I have the following structure: domain.com/software-consultancy -- (Set as Wordpress static Page so essentially a 301 redirect to / ) domain.com/software-consultancy/areas domain.com/software-consultancy/areas/london domain.com/software-consultancy/areas/new-york I would really appreciate some feedback on this, even if it's experience / advice and there is no exact answer. Many Thanks, J
Intermediate & Advanced SEO | | SEOKeith0 -
There seems to be something obvious stopping our product pages from being listed in organic results - help!
Hello All Firstly new to SEO MOZ but what a fantastic resource, good work! I help run a platform at ethical community (dot) com (have phrased it like that so google doesn't pick up this thread hope thats ok). We seem to have something glaringly obvious with the SEO ability of our product pages. We now have over 7000 products on the site and would like to think we have done a pretty good job in terms of optimisning them, lots of nice keywords, relevant page titles, good internal links, and even recently have reduced the loading speeds a fair amount. We have a sitemap set up feeding in URLS to Google and some of them are now nearly a year old. The problem, when doing an EXACT google search on a product title the product pages dont show up for the majority of the 7000 products. HOWEVER.... we get fantastic ranking in google products, and get sales through other areas of the site, which seems even more odd. For example, if you type in "segway" you'll see us ranking on the first page of google in google products, but the product page itself is nowhere to be seen. For example "DARK CHOCOLATE STRANDS 70G CAKE DECORATION" gets no results on google (aside from google products) when we have this page at OURDOMAIN/eco-shop/food/dark-chocolate-strands-70g-cake-decoration-5592 Can anyone help identify if there is a major bottleneck here our gut feeling is there is one major factor that is causing this.
Intermediate & Advanced SEO | | ethicalcommunity0