Updating old dated pages or making new ones?
-
Hey All,
I'm working on a project that relies on deals with specific dates like a fair or rodeo. However, fairs happen every year during the same time. I'm not sure if I should delete the old ones or updated them with new information. What do you suggest?
-
This does help. Thank you for taking the time to answer!
-
This is great thank you for the insight!
-
If you have great links pointing to the old dated pages, just update them with new information. Generally its better not to have outdated info on your site, but sometimes pages are left, even if dated, as they have great links pointing to them. This gives you best of both, as long as the link does not say site.com/fair-2012 and you are adding new info to it. Might want to keep it general and not date specific.
Hope this helps
-
Place these pages on a permanent URL. Then update the content of that page as needed.
If you change the URL then all of the people who linked to your event page will then see their links hit old information or hit an error page if you delete the page. And, you don't want to do a new redirect every year.
We link to some academic sites that change their URLs frequently. We are always cussing about them.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Backlink getting from one website sidebar
hello, I am getting backlink from a website sidebar. That website owner add my website link as favourite link on his sidebar widget area. Thus, i am getting backlink from his every page, every post even every tags.(Almost 100 backlink from 1 website) That website has Similar category ِand Similar language my quastion : is it good or bad, is there any risk
Link Building | | cristophare790 -
Should I focus on building links to my homepage, or internal pages?
I'm hiring several PA's to contact site's linking to my competition. Should we try to get links to content pages (blog post, article, etc) or build links directly to my homepage? More info: My site is a web application, so most links will naturally fall on the homepage. If links to content are more important we'll need to change our strategy. We are pitching the free version of the application to universities and schools as a resource for their students.
Link Building | | Dunjenman0 -
How to make a wrong link profile right
Hello Moz, I want to do SEO a website that is 2 years old and in a different language from English. That website has a very wrong link profile. It has totally about 1500 inbound links and 90% of these inbound links are to home page. Also somewhat of these inbound links are from low quality web sites that have less than 80 inbound links. I think that I can follow 2 strategies to solve this link building problem. First strategy is only link building to internal pages till inbound links to internal pages reach about 80% of total inbound links. Second strategy is disavowing low quality inbound links to homepage and link building to internal pages till again same condition occurs. I think if I only implement link building, I have to produce a large number of content. But if I disavow many inbound links, will I encounter a sharply lose in rankings? If you have a different idea to solve this problem, I will be glad to hear. Also I wonder that if I follow these strategies, how fast I have to implement these? Thanks in advance for your interest.
Link Building | | annettakuchera0 -
Tracking New Links
Hello, We are looking for tools to be able to track new links to one of our pages. I've explored OSE, Google Search Console, ahrefs, and Majestic. I've noticed that there is a delay in which new links are found; that not all the links are reported; and that many of these tools do not provide info on which links are new (vs. old). Are there certain tools you recommend over others to track new links as they come in? Any insights or best practices on link building tracking would also be much appreciated. Many thanks!
Link Building | | CuriosityMedia0 -
Puzzled by high ranking page (#2 in SERPs) with zero/low page or domain authority
So, I get the smoothie that is page authority and domain authority and the link metrics that Moz uses to predict how well a page will rank for a certain keyword. I can look at a specific search term where we are on say, page 2 or 3, with a page authority of 1 and domain authority of 26, I get why competitors rank above us. But then I look at a keyword that is much more competitive, where we rank #2, which is awesome, where the landing page is also showing a page authority of 1, and domain authority of 26. How can we rank higher than competitors with a page authority of 56 and domain authority of 65? Their onpage optimization for the keyword is no worse, and sometimes better that ours but we maintain this ranking. By the way the competition also have hundreds if not thousands more linking root domains than our page. Any ideas why one keyword is a rockstar and one is a dud, with the same poor PA and DA?
Link Building | | seo-lab1 -
Backlinks Redirected Temporarily (New to Old)
I have a website of which we are being forced to change the domain name and soon after give the control of the domain name to the corporate office. The corporate office will eventually put a new website up on it. We would like to build more backlinks without the threat of losing all of these backlinks to the corporate site. We were considering to start building backlinks to the new domain with temporary redirects to the old domain but have recently been advised against doing this (threat of Google looking down on this technique). Should we continue to build back links to the old domain, or should we 302 redirect the links to the old domain? Any advice is greatly appreciated!
Link Building | | wishmedia0 -
Build links to home page or internal to rank internal pages?
I understand that naturally people link to the home page and internal pages - probably the home page more often than not. In order to build a natural looking link profile I also understand that I need a variety of anchor text, brand and url links. Should I be building links mainly to the home page with only a few to internal pages? Ultimately I want my internal pages to rank for specific terms so in my head it makes sense to concentrate my link building effort to internal pages but that would seem unnatural to google I'm sure. For arguments sake if I only built links to the home page with a mix of the anchor texts described above would these internal pages rank eventually anyway as 'link juice' flows throughout the site? Or is it an absolute must to build some links to internal pages. Could a page rank for a keyword without having any links to the site with the keyword anchor text (simply url links) based on the page title/content? Also what is a good ratio of home page to internal links? I would assume around 10:1? A lot of questions I know but I'm confused as to what will be the best strategy.
Link Building | | SamCUK0 -
Redirect a 404 page
Hi We encountered a problem with our site during a migration to a new platform and we lost much of link juice. I have noticed on SEOmoz Open Site explorer that our old urls from the old site still exists and many have high page authority. The urls all redirected currently to a 404 page and it is not possible to retrieve the old information For example this page http://www.featuredeco.co.uk/mall/departmentpage.cfm/FeatureDeco/_71989/1 This has a page authority of 32. Is it possible to retrieve the link juice from these pages and channel it on the Kind regards Paul
Link Building | | prano0