I have an eCommerce store with a lot of 301 redirects. Would that hurt my rankings?
-
I use BigCommerce, and they have a system where all the URLs are dynamically generated from the name of each product. So if I named a product "widget x y z" the url would be /widget-x-y-z/, and if I changed that to "blue widget x y z", it would change to /blue-widget-x-y-z/ and automatically redirect the old one to the new one.
As a result, in 6 months, because of a lot of tweaking and experimenting, I've ended up with a hefty list of 400 redirects. Some of them are very old, and some are recent. So my question is in two parts:
a) does having all of these redirects hurt my rankings?
b) if so, would deleting them help?
-
Having the redirects in place should not harm you in any way unless you are chaining them, just watch this Matt Cutts video about the limits on redirects.
Regards,
Chris Wilson
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 redirected all my pages to my new domain, now I have a problem with Google Search Console
Hi guys! I bought a new domain name and redirected all my URLs from the old domain to the new one. Everything worked perfectly but now I have a little problem. I want to use the option 'Address Change' in google search console. Step 1 Works (Select new website in the list) Step 2 Works (Confirm that the 301 are working) Step 3 Asks me to Verify the old domain (huh!?) in order to complete the request. Obviously that doesn't work because my 301s WORKS! So if I try to verify the old website by putting a google file in the root of my domain Google tries to access it and it automatically redirects to the new domain. I must be missing something lol help!
Technical SEO | | benoit_20180 -
Removing Multiple 301 Redirects
During my last redesign (and migration to Drupal) some of the updated SEO friendly url's on the new site were misspelled. Rather than updating the 301 redirects to point to the correct page the developer just added an additional 301 redirect. So it was redirected like this website.com/oldpage (301 to) website.com/new-paige (301 to) website.com/new-page Instead of website.com/oldpage (301 to) website.com/new-page I'll be finishing another redesign and updating to https soon, should I remove the redirect to the misspelled domain and just have one 301 from the original page? These multiple redirects have been up for over a year. Thanks for any specific advice!
Technical SEO | | talltrees0 -
Migration to New Domain - 301 Redirect Questions
My client is migrating their site to a new domain. I just did a big redesign, including URL structure change, and 301s from old URLs to new URLs. Now they want a new name, so we're moving forward with a new domain name. However, we're going to keep the site on the current domain while we ease customers into the new name. During that time, I'm going to be building links to the new domain name and 301 Redirecting that new one to the current domain name. Then, once we migrate the site to the new domain name, I'm then going to redirect the current domain name to the new domain name. So, my question(s) is/are: Is the above process the best way to use 301 redirects to to build links to the new domain while we transition everything? Should I (or can I) do 3 redirects from the oldest URLs, to the current URLs then to the new URLs? General question... I can't seem to find this anywhere online, but what is the best practice for what order URLs should be in in the htaccess file? Thanks!
Technical SEO | | Kenny-King0 -
301 redirect after penalty to domain which currently 301 to the penalised domain
Hello all, As I have mentioned in another Q&A, one of our new clients got hit by manual penalty. I checked their link profile and there was a lot of black hat involved. Long story sort, I submitted a reconsiderationr equest which was not enough as it seems 99,9% of his links are bad links. We took the decision to move a newly launched web site from www.websitename.com to www.website-name.com with the latter being an old domain name with good authority and clean link profile. The problem is that at the moment the www.website-name.com is set to 301 redirect to www.websitename.com and what we want to do now is take the web site off www.websitename.com and launch (not 301 as we dont want to pass the penalty to the clean domain) it to www.website-name.com. What is the best practise for this particular case and are there any things i should pay attention to? I would appreciate your advise!
Technical SEO | | artdivision0 -
Delete 301 redirected pages from server after redirect is in place?
Should I remove the redirected old pages from my site after the redirects are in place? Google is hating the redirects and we have tanked. I did over 50 redirects this week, consolidating content and making one great page our of 3-10 pages with very little content per page. But the old pages are still visible to google's bot. Also, I have not put a rel canonical to itself on the new pages. Is that necessary? Thanks! Jean
Technical SEO | | JeanYates0 -
Help needed please with 301 redirects in htaccess file.
In summary, we're currently having issues with our htaccess file. 301 redirects are going through to the new described URL but in addition the new URL is followed by a ? and the old URL. How can we get rid of the ? and previous URL so they don't appear as an ending. None of the examples we've found re this issue online appear to work. Can anyone please offer some advice? Can we use a RewriteRule to stop this happening? Here's a summary of the htaccess file REDIRECT CODE BEGINS HERE LONG LIST OF REDIRECTS, which appear to be set up perfectly fine. REDIRECT CODE ENDS DirectoryIndex index.php <ifmodule mod_rewrite.c="">RewriteEngine On Options +FollowSymLinks
Technical SEO | | petersommertravels
DirectoryIndex index.php
RewriteEngine On
RewriteCond $1 !^(images|system|themes|pdf|favicon.ico|robots.txt|index.php) [NC]
RewriteRule ^.htaccess$ - [F]
RewriteRule ^favicon.ico - [L]
RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule ^(.*)$ /index.php?/$1 [L]</ifmodule> DirectoryIndex index.php0 -
Does 301 redirecting a site multiple times keep the value of the original site?
Hi, All! If I 301 redirect site www.abc.com to www.def.com, it should pass (almost) all linkjuice, rank, trust, etc. What happens if I then redirect site www.def.com to www.ghi.com? Does the value of the original site pass indefinitely as long as you do the redirects correctly? Or does it start to be devalued at some point? If anyone's had experience redirecting a site more than once and they've seen reportable good/bad/neutral results, that would be very helpful. Thanks in advance! -Aviva B
Technical SEO | | debi_zyx0 -
301 Redirect?
Sometimes I want to redirect pages on my site. Like a search result: http://www.inthelighturns.com/memorials/catalogsearch/result/?q=hearts to a page designed for what they're searching for: http://www.inthelighturns.com/hearts.html There's no real worry about transferring page rank and this may not be a permanent redirect. Just a "I want this page to show this page for some time" kind of redirect. What's the best solution? Thanks Tyler
Technical SEO | | tylerfraser0