Is it a good idea to use an old domain name for a new product
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Hi guys,
I have a domain name XYZ.com which hosts the site of a technology service company as of now. The company however didn't do well and shut down a few years ago.
Now, that company wants to launch a new set of technology products and wants to use the same domain name. Is it a good idea. The issues that I can see here are:
1. Google has previous pages indexed
2. There are a couple of subdomains totally irrelevant to the business. like employees.xyz.com there.
3. Can the previous indexing be completely undone.
Regards,
Mayank
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Absolutely, many sites go through a total re-branding.
The history of the site and probably the existing back links will get the site going rather fast, providing the site has not been penalised or anything like that in the past or suspect link building.
Make sure you create a good sitemap and have a good 404 page setup for all pages that no longer exist. be sure to remove all the pages that you no longer want/need.
Take advantage of some of the existing pages on the site if possible, the history and any links to those pages will be a good start for those pages.
Also look at the possibility of 301 redirecting any pages that have pagerank or links coming to them to related new pages that you create.
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