Phone Number In Meta Description
-
People are more likely to call us, than email us. However, if they're using a mobile device, there's a click to call button on that site. My question is this: google does not include our phone number in our meta description. I could try to get the description changed, but it doesn't seem like it would make that big of a deal for just the desktop site.
Am I missing something about the importance of the phone number on a desktop site? Any experience with this situation?
Thanks,
Ruben
-
Also want to comment on 800 number vs local number. Generally for a local small business, a local phone number is preferred. And yes, we use it in the meta description, because it works!
-
You should try Local Business Schema and Geo-tagging. The your information will come up when and how you want it.
You can also geotag your location (or “Place” in Schema.org lingo) by including your geocoordinates with your LocalBusiness code.
-
Point taken. Thanks for the response. Now, I just have to get Google index the snippet with the phone number from here on out.
-
It works for some of the largest companies in the world. You're telling people that you're a legit company with nothing to hide.
Use it as a CTA and test it out!
Zappos:
name="description" content="Free shipping BOTH ways on shoes, clothing, and more! 365-day return policy, over 1000 brands, 24/7 friendly customer service. 1-800-927-7671" />
-
Hey Ruben,
I use our number on the meta description of our site (MarbleRenovation) and it works wonders for us. I noticed a spike in calls once we had included it.
It makes sense... People don't want to think too much nor search too hard to get what they want. If they see a number from a company that is high on page one for a term they have entered then they are likely to call it without even looking at the page. Obviously this wouldn't work for all industries but if it is advice you need, a number sometimes is enough for them.
Hope this helps amigo!
Dave
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Robots.txt & meta noindex--site still shows up on Google Search
I have set up my robots.txt like this: User-agent: *
Technical SEO | | RoxBrock
Disallow: / and I have this meta tag in my on a Wordpress site, set up with SEO Yoast name="robots" content="noindex,follow"/> I did "Fetch as Google" on my Google Search Console My website is still showing up in the search results and it says this: "A description for this result is not available because of this site's robots.txt" This site has not shown up for years and now it is ranking above my site that I want to rank for this keyword. How do I get Google to ignore this site? This seems really weird and I'm confused how a site with little content, that has not been updated for years can rank higher than a site that is constantly updated and improved.1 -
Do I need both canonical meta tags AND 301 redirects?
I implemented a 301 redirect set to the "www" version in the .htaccess (apache server) file and my logs are DOWN 30-40%! I have to be doing something wrong! AddType application/x-httpd-php .html .htm RewriteCond %{HTTP_HOST} ^luckygemstones.com
Technical SEO | | spkcp111
RewriteRule (.*) http://www.luckygemstones.com/$1 [R=301,L] RewriteCond %{THE_REQUEST} ^./index.htm
RewriteRule ^(.)index.htm$ http://www.luckygemstones.com/$1 [R=301,L] IndexIgnore *
ErrorDocument 404 http://www.luckygemstones.com/page-not-found.htm
ErrorDocument 500 http://www.luckygemstones.com/internal-serv-error.htm
ErrorDocument 403 http://www.luckygemstones.com/forbidden-request.htm
ErrorDocument 401 http://www.luckygemstones.com/not-authorized.htm I've also started adding canoncial META's to EACH page: I'm using HMTL 4.0 loose still--1000's of pages--painful to convert to HTML5 so I left the / off the tag so it would validate. Am I doing something wrong? Thanks, Kathleen0 -
Duplicate Title/Meta Descriptions
Hi I had some error messages in the webmaster account, stating I had duplicate title/meta descriptions. Ive since fixed it, typically how long does it take for a full crawl if Ive fixed these issues? Webmaster is still showing problems with various Title/Descriptions. Also was wondering if I should block individual pages on a large ecomerce site? EX of a Large site - http://www.stubhub.com/chicago-bears-tickets/ (Page is structure and optimized) Then you have all individual games http://www.stubhub.com/chicago-bears-tickets/bears-vs-lions-soldier-field-4077064/ they have an H1 and a meta description, should the page above be blocked from google and concentrate only on the Pain page? Thanks!
Technical SEO | | TP_Marketing0 -
Our homepage currently uses a Meta refresh. Is it worth $1,000 to get it fixed?
Look at http://www.ccisolutions.com After the meta refresh takes place the homepage URL looks like this: http://www.ccisolutions.com/StoreFront/IAFDispatcher?iafAction=showMain I am trying to convince management that it is worth spending $1,000 with our current provider to get it fixed. It is my understanding that this meta refresh could be preventing the value of our homepage from being passed down to our category pages, etc. Can anyone give me something concrete that I can use to convince management that the fix is worth $1,000? Or is it not worth fixing?
Technical SEO | | danatanseo0 -
How important is meta content="" name="title"?
How much meta content="" name="title" impacts rankings? I have right now:
Technical SEO | | tonis
<title>Keyword</title> So my question is, that does this Keyword 2, so called meta title have any impact on rankings?0 -
Webmaster tools lists a large number (hundreds)of different domains linking to my website, but only a few are reported on SEOMoz. Please explain what's going on?
Google's webmaster tools lists hundreds of links to my site, but SEOMoz only reports a few of them. I don't understand why that would be. Can anybody explain it to me? Is there someplace to I can go to alert SEOMoz to this issue?
Technical SEO | | dnfealkoff0 -
Why crawl error "title missing or empty" when there is already "title and meta desciption" in place?
I've been getting 73 "title missing or empty" warnings from SEOMOZ crawl diagnostic. This is weird as I've installed yoast wordpress seo plugin and all posts do have title and meta description. But why the results here.. can anyone explain what's happening? Thanks!! Here are some of the links that are listed with "title missing, empty". Almost all our blog posts were listed there. http://www.gan4hire.com/blog/2011/are-you-here-for-good/ http://www.gan4hire.com/blog/2011/are-you-socially-awkward/ MaeM3.png TLcD8.png
Technical SEO | | JasonDGreat0 -
What to do about "blocked by meta-robots"?
The crawl report tells me "Notices are interesting facts about your pages we found while crawling". One of these interesting facts is that my blog archives are "blocked by meta robots". Articles are not blocked, just the archives. What is a "meta" robot? I think its just normal (since the article need only be crawled once) but want a second opinion. Should I care about this?
Technical SEO | | GPN0