Phone Number In Meta Description
-
People are more likely to call us, than email us. However, if they're using a mobile device, there's a click to call button on that site. My question is this: google does not include our phone number in our meta description. I could try to get the description changed, but it doesn't seem like it would make that big of a deal for just the desktop site.
Am I missing something about the importance of the phone number on a desktop site? Any experience with this situation?
Thanks,
Ruben
-
Also want to comment on 800 number vs local number. Generally for a local small business, a local phone number is preferred. And yes, we use it in the meta description, because it works!
-
You should try Local Business Schema and Geo-tagging. The your information will come up when and how you want it.
You can also geotag your location (or “Place” in Schema.org lingo) by including your geocoordinates with your LocalBusiness code.
-
Point taken. Thanks for the response. Now, I just have to get Google index the snippet with the phone number from here on out.
-
It works for some of the largest companies in the world. You're telling people that you're a legit company with nothing to hide.
Use it as a CTA and test it out!
Zappos:
name="description" content="Free shipping BOTH ways on shoes, clothing, and more! 365-day return policy, over 1000 brands, 24/7 friendly customer service. 1-800-927-7671" />
-
Hey Ruben,
I use our number on the meta description of our site (MarbleRenovation) and it works wonders for us. I noticed a spike in calls once we had included it.
It makes sense... People don't want to think too much nor search too hard to get what they want. If they see a number from a company that is high on page one for a term they have entered then they are likely to call it without even looking at the page. Obviously this wouldn't work for all industries but if it is advice you need, a number sometimes is enough for them.
Hope this helps amigo!
Dave
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicated titles and meta descriptions
Hi, Dealing with both my duplicated titles and meta descriptions i'm wondering if there's a "quick" win I could potentially implement asap. A bit of background:
Technical SEO | | GhillC
Say I've 4 pages structured that way: domain.com/us/productA.html for the US domain.com/gb/productA.html the UK domain.com/fr/productA.html for France domain.com/de/productA.html For Germany At the moment, both my page titles and meta-descriptions are duplicated all over the place for product A.
Title is reading "Product A - company name"
MD is a bit better, being translated in all 3 languages (En, Fr, DE). Therefore being the same for the US and for the UK. Ideally, I would get unique page titles and MD all over the place. However, due to time and resource constraints, I can't make it happen overnight. So my questions are pretty simple:
1. Can I create a rule for page titles to be "Product A - country - company name" or similar? Would that be enough to make the page titles unique? Is there any value doing so?
2. Can I "localize" duplicate MD by simply naming the country? I assume it is not enough in this case as all the rest would be copy/pasted. Ideally speaking, both my page titles and MD would be completely unique but I can't afford doing so in the short term. Thanks!0 -
Wrong Hotel Amenity Being Pulled Into Meta Description
Hey Mozzers, Have a quick question for you hospitality folks. We have a hotel property that has amenities being pulled into the meta description that aren't correct. We do have a custom meta description in the CMS but it is only pulling a portion of our meta description and is then including what appears to be a dynamic list of hotel amenities: "free covered parking; full service catering; complimentary airport shuttle". The airport shuttle is no longer free and the property is charging a small fee. All copy on the page (and across the site) has been updated to reflect this change. My main questions are: 1.) Are these amenities just pulled by Google? Do we have any control over this? 2.) Is there anything we can do to correct this error? Or do we just need to wait for it to hopefully update automatically? Thanks for the help!
Technical SEO | | mbochic0 -
Noindex meta tag
Hi When following Webmaster Tools/Optimization/HTML Improvements it says that we have duplicate title tags and duplicate meta descriptions for hundreds of pages, As corrective action we have added to those pages and also changed title tags to make sure that they are different but still Webmaster keeps reporting that the duplication exist. Is it possible that google bot doesn't see our noindex code while crawling? By the way our seomoz report says that there is no duplicate title tag or meta description on our site google has crawled our site today and we received our report from seomoz today thanks
Technical SEO | | iskq0 -
Timely use of robots.txt and meta noindex
Hi, I have been checking every possible resources for content removal, but I am still unsure on how to remove already indexed contents. When I use robots.txt alone, the urls will remain in the index, however no crawling budget is wasted on them, But still, e.g having 100,000+ completely identical login pages within the omitted results, might not mean anything good. When I use meta noindex alone, I keep my index clean, but also keep Googlebot busy with indexing these no-value pages. When I use robots.txt and meta noindex together for existing content, then I suggest Google, that please ignore my content, but at the same time, I restrict him from crawling the noindex tag. Robots.txt and url removal together still not a good solution, as I have failed to remove directories this way. It seems, that only exact urls could be removed like this. I need a clear solution, which solves both issues (index and crawling). What I try to do now, is the following: I remove these directories (one at a time to test the theory) from the robots.txt file, and at the same time, I add the meta noindex tag to all these pages within the directory. The indexed pages should start decreasing (while useless page crawling increasing), and once the number of these indexed pages are low or none, then I would put the directory back to robots.txt and keep the noindex on all of the pages within this directory. Can this work the way I imagine, or do you have a better way of doing so? Thank you in advance for all your help.
Technical SEO | | Dilbak0 -
Name Address Phone NAP For Dentists
I've been working with dentists for a about 6 months but there is something that I feel I need to nail down. When looking at directory listings and trying to standardize a dental practice NAP, many dentists have their company name in many different formats. Here is what I have seen so far. Advanced Dental Care of Chicago
Technical SEO | | Czubmeister
Advanced Dental Care of Chicago - Angela Davidson DDS
Advanced Dental Care of Chicago Drs Davidson, Richardson & Smith
Angela Davidson DDS
Davidson, Richardson & Smith - Advanced Dental Care of Chicago What happens here is that with dentistry, the doctors name is as important as the practice name. Many people hear about a doctor and Google by the doctors name. Others Google the practice name. It almost makes sense to put both the practice name and the doctors name in the Business name but as you can see, the practice name can get real long especially if they have 5 other doctors working there. On top of that, some doctors don't stick around the practice that long so you end up with business listings containing old dental partners. Trying to come to a consensus on the best way to list a dental practice.1 -
Warnings for blocked by blocked by meta-robots/meta robots Nofollow...how to resolve?
Hello, I see hundreds of notices for blocked by meta-robots/meta robots nofollow and it appears it is linked to the comments on my site which I assume I would not want to be crawled. Is this the case and these notices are actually a positive thing? Please advise how to clear them up if these notices can be potentially harmful for my SEO. Thanks, Talia
Technical SEO | | M80Marketing0 -
SERP Meta Dependant Upon Search Query (strange Google bug?)
Hi, I have on-page optimised a client's website Now take a look at the Title Tag & Meta description of the front page. This is the correct updates I have made - Title: Practice Management and Financial Consultants to the Health Industry
Technical SEO | | LukeyJamo
Description: Award winning Health and Life have been providing accounting, tax and practice management services for Medical, Dental, Allied Health businesses. Now, take a look when the business name is Googled. Notice how the Title Tag switches back to the original, yet the Description Tag is Correct. Now, take a look when the owner's name is Googled. The Title Tag is now correct, but the description is incorrect. Ive set the preferred URL to be the www version Ive spent ages in the custom CMS trying to find what could be causing this The developer says it's a "Google Thing" Anyone have any ideas?0 -
Google caching meta tags from another site?
We have several sites on the same server. On the weekend we relocated some servers, changing IP address. A client has since noticed something freaky with the meta tags. 1. They search for their companyname, and another site from the same server appears in position 1. It is completely unrelated, has never happened before, and the company name is not used in any incoming text links. Eg search for company1 on Google. Company1.com.au appears at position 2, but at position1 is school1.com.au. The words company1 don't appear anywhere on the site. I've analysed all incoming links with a gazillion tools, and can't find any link text of company1, linking to school1. 2. Even more freaky, searching for company1.com.au at Google. The results at Google in position 1 for the last three days has been: Meta Title for school1 (but hovering/clicking actual goes to URL for company1)
Technical SEO | | ozgeekmum
Meta Description for school1
URL for company1.com.au Clicking on the cached copy of result1, it shows a cached version of school1 taken on March 18. Today is 29 March. Logically we are trying to get Google to spider both sites again quickly. We've asked the clients to update their home pages. Resubmitted xml sitemaps. Checked the HTTP status codes - both are happily returning 200s. Different cookies. I found another instance on a forum: http://webmasters.stackexchange.com/questions/10578/incorrect-meta-information-in-google Any ideas?0