Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Phone Number In Meta Description
-
People are more likely to call us, than email us. However, if they're using a mobile device, there's a click to call button on that site. My question is this: google does not include our phone number in our meta description. I could try to get the description changed, but it doesn't seem like it would make that big of a deal for just the desktop site.
Am I missing something about the importance of the phone number on a desktop site? Any experience with this situation?
Thanks,
Ruben
-
Also want to comment on 800 number vs local number. Generally for a local small business, a local phone number is preferred. And yes, we use it in the meta description, because it works!
-
You should try Local Business Schema and Geo-tagging. The your information will come up when and how you want it.
You can also geotag your location (or “Place” in Schema.org lingo) by including your geocoordinates with your LocalBusiness code.
-
Point taken. Thanks for the response. Now, I just have to get Google index the snippet with the phone number from here on out.
-
It works for some of the largest companies in the world. You're telling people that you're a legit company with nothing to hide.
Use it as a CTA and test it out!
Zappos:
name="description" content="Free shipping BOTH ways on shoes, clothing, and more! 365-day return policy, over 1000 brands, 24/7 friendly customer service. 1-800-927-7671" />
-
Hey Ruben,
I use our number on the meta description of our site (MarbleRenovation) and it works wonders for us. I noticed a spike in calls once we had included it.
It makes sense... People don't want to think too much nor search too hard to get what they want. If they see a number from a company that is high on page one for a term they have entered then they are likely to call it without even looking at the page. Obviously this wouldn't work for all industries but if it is advice you need, a number sometimes is enough for them.
Hope this helps amigo!
Dave
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Alt text and itemprop description
I want to optimise the logo on our site. Our developers have presently got the site logo code like this: 601 character description, no keywords 1. How best to use the alt text and description? 2. Do I concentrate on alt text? Isn't the 601 character description:
Technical SEO | | abisti2
a) too long, and
b) an opportunity to add relevant keywords again, like the alt text?0 -
If you use canonicals do the meta descriptions need to be different?
For example, we have 3 different subsites with the same pages. We will put canonicals so they reference the main pages. Do the meta descriptions have to be different for each of the three pages? How does Google handle meta data when using canonicals?
Technical SEO | | Shirley.Fenlason0 -
Bing webmaster tools incorrectly showing missing title and description tags
Hey all, Was wondering if anyone else has come across this issue. Bing is showing title and description tags missing in the head of my wordpress blog. I can't seem to find any documentation on this. Thanks, Roman
Technical SEO | | Dynata_panel_marketing0 -
Suite Numbers and Schema
A potentially stupid question. Is the suite number included within the tag, or should it sit outside of it? The reason I ask is because (a) I've seen it where the suite number sits outside that tag and (b) Google My Business best practices, I've been told (by Google support), is to include the suite in the second address line. I'm wondering if that translates in some way to the local schema on your site. On the other hand, it makes sense to include your suite number within the streetAddress span tag, but sometimes what makes sense doesn't really make sense when you know more, so I'm just covering my bases. Thank you!
Technical SEO | | nowmedia11 -
Sudden jump in the number of 302 redirects on my Squarespace Site
My Squarespace site www.thephysiocompany.com has seen a sudden jump in 302 redirects in the past 30 days. Gone from 0-302 (ironically). They are not detectable using generic link redirect testing sites and Squarespace have not explanation. Any help would be appreciated.
Technical SEO | | Jcoley0 -
Should I put meta descriptions on pages that are not indexed?
I have multiple pages that I do not want to be indexed (and they are currently not indexed, so that's great). They don't have meta descriptions on them and I'm wondering if it's worth my time to go in and insert them, since they should hypothetically never be shown. Does anyone have any experience with this? Thanks! The reason this is a question is because one member of our team was linking to this page through Facebook to send people to it and noticed random text on the page being pulled in as the description.
Technical SEO | | Viewpoints0 -
Two META Robots tags on a page - which will win?
Hi, Does anybody know which meta-robots tag will "win" if there is more than one on a page? The situation:
Technical SEO | | jmueller
our CMS is not very flexible and so we have segments of META-Tags on the page that originate from templates.
Now any author can add any meta-tag from within his article-editor.
The logic delivering the pages does not care if there might be more than one meta-robots tag present (one from template, one from within the article). Now we could end up with something like this: Which one will be regarded by google & co?
First?
Last?
None? Thanks a lot,
Jan0 -
Adding 'NoIndex Meta' to Prestashop Module & Search pages.
Hi Looking for a fix for the PrestaShop platform Look for the definitive answer on how to best stop the indexing of PrestaShop modules such as "send to a friend", "Best Sellers" and site search pages. We want to be able to add a meta noindex ()to pages ending in: /search?tag=ball&p=15 or /modules/sendtoafriend/sendtoafriend-form.php We already have in the robot text: Disallow: /search.php
Technical SEO | | reallyitsme
Disallow: /modules/ (Google seems to ignore these) But as a further tool we would like to incude the noindex to all these pages too to stop duplicated pages. I assume this needs to be in either the head.tpl or the .php file of each PrestaShop module.? Or is there a general site wide code fix to put in the metadata to apply' Noindex Meta' to certain files. Current meta code here: Please reply with where to add code and what the code should be. Thanks in advance.0