CPC or CPM for Google Display Network?
-
HI all
I'm setting up my first Remarketing campaign on the display network. I'm targeting those that have visited a specific product page at the moment and therefore there won't be a massive amount of traffic to remarket to - roughly no more than 50 clicks/day.
My question is - what is the best bidding option for a campaign like this? Not sure whether to go for CPM or traditional CPC. I have previously found CPM much better for Facebook but obviously thats very different to Google.
All help appreciated!
-
hey Sam! Happy to have been of help, I'll double check if I find the way google calculates it just for knowledge.
Happy remarketing!!
-
Thanks for your help, after reading these responses I think I will stick to CPC! As a pointer though, CPM in my experience has worked significantly better/cheaper than CPC on Facebook for anyone interested!
-
That makes sense with regards to Google translating CPM bids, so you cant really gain a benefit of either method - If you pay CPM and get a great CTR, Google will just make it more expensive thereby making it equivalent to CPC.
I asked an Adwords advisor about this and they were clueless - pretty much said its the same either way, didn't see at first how that could be the case (or why they would offer two different methods if they simply tailor them so there is no advantage from either).
Thanks for your help, think I will stick to traditional CPC!
-
It really depends on which are your purposes. 99% of the tiem remarketing campaigns are pointing to direct response goals. In that sense it may be best to use CPC bidding to better calculate your ROI.
If your remarketing campaign are for branding purposes then a CPM may be the best way to be sure your ad is getting the highest exposure possible.
I think that CPC is the best model in terms of ROI calculations, just depends if you have catchy banners with your phone/branded so you want them to be shown as much as possible or if you have text links pointing to your best converting page.
Moreover. I remember that google translates CPC bids into eCPM ones when competing which means that if your CTR is really low you may risk of paying even more than by bidding with CPM. I can't reckon the exact formula, maybe someone can help here, but I remember that if your CTR is lower than 0,10% you may consider CPM since you're paying much less for 1 click than for a thousand impressions. (need more insight on this)
-
For re-targeting i always do cpc because after people see an ad a couple of times the predicted click rate drops, So it ends up being cheaper then cpm.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best way to present Google Display /Search Reports
Hi Everyone Im just looking to produce some quite detailed analysis and overview of out google search and display adverts. Can someone suggest a format or template for the best way to present this information as welll as what sort of information would be best to include
Paid Search Marketing | | aplnz20170 -
Will google consider it as one click for adwords?
Hi All, Many times I want to check actual page of competitors they are targeting in google adwords. Like when I search for any keywords and my competitors page comes on top ads in google, then I copy url from search result and paste in any other browser will it be consider as click and google will charge to my competitor? Example url - https://www.googleadservices.com/pagead/aclk?------------------------------------------------------------------------&adurl= Thanks!
Paid Search Marketing | | pragnesh96390 -
How to deal with the InCorrect Price Issue for the Google Shopping Product Listing Ads?
Hello All, Yesterday when i was checking with the one of the search term for "canvas prints"..i come to know that one of the advertiser EasyCanvasPrints.com is showing Incorrect price. On Search result they guys are showing $7.46 incorrect price for the PLA - Product listing ads. Go to below links: https://www.google.com/search?hl=en&site=webhp&tbs=vw:l,mr:1,seller:8521978&tbm=shop&q=canvas+prints&sa=X&ved=0CJkGELMrahUKEwjmj-PSgfzIAhUHBY4KHc0VBBQ https://www.google.com/?gws_rd=ssl#q=canvas+prints&tbm=shop https://www.google.com/?gws_rd=ssl#q=canvas+prints&start=0 But when we click on it then i can not this price $7.46 http://www.easycanvasprints.com/single-canvas?singlecanvas=1&height=19&width=14&pcode=5345334C6B74647246774137536C786768544B5458776C35644F747855796D39&utm_source=google_base&utm_medium=data_feed I have done various claim and send to Google support about this misguiding price for the Easy Canvas Prints but they not taking any actions on it. Guy Can u please help me how can i pass this message to Google to take actions for this advertiser? Waiting for your reply Regards Dinesh
Paid Search Marketing | | CommercePundit0 -
What are the strongest and most-Google friendly directories to place my business on for the sake of large SEO gains? for the sake of Exposure to customers? What is the best way to invest for ROI nowadays? Thanks.
I do basic SEO stuff as well as marketing for quite a few clients. But, I am wondering which directories or exposure based groups are worth the money? Is a business.com directory listing for $300 a solid investment to get a strong link? Is yext a good move? How about wildfire? I could use some really high DA links to stack on top of the link profiles I have already built through content, etc.? Please advise me. PS Confession: I was once a pre-panda Fiverr link junkie. But I am in recovery. I have an 18 month chip and am currently making amends. 12 steps to SEO freedom baby.
Paid Search Marketing | | creativeguy0 -
Why doesn't exact match appear to be working for me in Google AdWords tool?
Hi guys, I recently read Rand's article here and tried out the exact match symbols on my keywords. However, these don't appear to be working for me as the results aren't showing up as they do in the above SEOmoz article (attached screenshot). What am I doing wrong? Google_AdWords__Keyword_Tool-20130511-115528.jpg.jpg?resizeSmall&width=832
Paid Search Marketing | | featherseo0 -
Google Adwords
Hi, Is there any tool that tells you if a domain has paid results in Google? I need to find out if a certain domain is showing in the paid search results for any keyword. I tried to from the question clear enough, I don't know how to explain it better.
Paid Search Marketing | | cvissi0 -
Top Ad in Google Adwords
Hello. How much of a difference does it make in click-throughs to be the first listing in Google Adwords versus the second or third (still at the top of the page)? Thank you!
Paid Search Marketing | | nyc-seo0 -
How can i track keywords of Google Product Listing Ads in Google Analytics
I have thousands of products in my feed to Google Shopping (Google Merchant Center). I have also set utm source, medium and campaign in URL. I have integrated my Google Adwords(With Auto Tagging) with my Google Merchant Center. My Question is, I can see campaign in google analytics but inside campaign i am not able to see keywords (From which those click are being received) I wonder to know that does anyone can help me to track Product Listing Ads keywords in Google Analytics. Thanks,
Paid Search Marketing | | CommercePundit0