New indepth page for content marketing - feedback?
-
I finally figured out that to EARN quality links I need some great content that I can share. Content that is valuable to people.
So I created a (indepth?) article with some pretty sweet infographics. This is NEW to me. So I was hoping I could get some feedback on this before I attempt to promote it to media and industry publishers.
Here is the link: http://www.titanium-jewelry.com/jewelry-insurance-info.html
Would love your feedback and suggestions!
Thanks
ron
-
Yes, thank you Egol and Peter!
-
Had to come and give a thumbs up to this question and to all of the responses. Thank you for all of the suggestions and improvements regarding this question. Coming in to Q&A and seeing responses like this is one of the reasons why I love working at Moz. Thank you to all of the community members who give so freely of your time and expertise in Q&A!
-
Yes, that's much better. It's a lot more engaging I think.
Just a small technical issue with how the page displays in Chrome (and I would think Safari too). On all of the sets of bullet points, the first bullet point (but not the text of it) is aligned right. This is being caused by there being floats on each block of text (e.g. div, p etc) in your HTML being applied from your CSS.
Rather than going through and changing your CSS for each of the blocks, if you add just a clear:both to the ul in your CSS, that should fix it. So as follows:
ul {
clear: both;
}Otherwise, it's all OK. Good luck to you with this.
Peter
-
Nice work! I think that will have a much better chance of pulling traffic from search.
I think that there is still some potential here for more articles in this theme - which will strengthen this article in search.
How about a technical article about rings going down drains... .
<title>OMG! My Ring Went Down the Drain! How to Retrieve It.</title>
Don't panic! Don't run more water. If this was in a kitchen or bathroom sink your chances of getting it back are close to 100%. Here's what to do... we have photos to help you get it back step-by-step. Maybe a video.
<title>How to inventory and document your jewelry collection</title> How to use this for insurance claims, informing pawn shops and helping law enforcement after a theft. All the info you need and how to organize it. (also a great way to help your family know the value of your items after you are gone)
Lost your ring at the beach, in the lawn, etc? How to find it...
Lost your ring in the car? Where they usually hide....
There are a ton of articles in this vein. If you have all of them your site will start to get traction...
-
I made changes to the page based on what was recommended and I like it much better now.
Thanks guys! I'm so glad I'm part of moz.com with such great resources.
-
Some great pointers Egol. "OMG! My ring fell down the drain."... brilliant. As you say, taking an angle like that is going to make a sleepy subject much more sharable.
Peter
-
Thank you Egol!
Never thought this angle. My initial idea was to create something valuable that some jewelry industry blogs and news media blogs would mention and link to. So I thought after the page was perfected I would reach out to these people and mention that their readers might find this beneficial.
Now you have my brain swimming!
-
Hi Peter,
Thanks so much for the feedback. Yes sir, I do appreciate it!
Good call on the tips. I'm going back in there and editing right now.
I really appreciate it!
-
Nice work.
I think that this is the start of a great article. Agree with Peter that it could use a little editing.
But great start and great images.
This type of article is too valuable to give away. If I wrote it it would go on my site only and I would promote it by linking to it from my homepage, featuring it on my blog and mentioning it on relevant parts of my siite. I have a lot of traffic so it would probably be shared by my visitors. If I didn't have traffic like that they I might look to a couple blogs to see if they might mention it.
This article is targeting really difficult keywords. "Jewelry insurance".
I might change that if my site was not powerful enough to launch it to visiblity in the SERPs.
"Jewelry Insurance" is a sleepy subject.
If you change the focus to.... "OMG! My jewelry was stolen".... "OMG! My ring fell down the drain." Then you have an article that personizes the subject and makes it much more sharable. IF someone posts on the web that they had this type of loss, then helpful people might link to your article as a source of guidance.
"What to do when your jewelry is stolen"... is URGENT, thus highly sharable...... while "jewelry insurance" is SLEEPY.
So, I would refocus.
Good luck.
-
Hi Ron
I like the page a lot and the graphics look really good. There's a good amount of content which is good for indexing of course.
From a readability point of view, I think it needs some work though. You make a good point at the start that people are not that motivated to read about insurance and you are absolutely correct. But I don't think you need to say that - especially in the opening sentence. For me it's a negative start. I would lose that first sentence completely.
To make the page more readable I think you need to break it up a bit. You have done that well with the sub-headings, but I think you need to condense the paragraphs or split them to make them more bite size. Consider using bullet points in places to cover the points you want to make in some paragraphs - and use bolded text where you want to emphasise something - it will give the page a bit of a lift visually.
Having said there is a good amount of content which is great for indexing, it may be worth reading through and seeing if there is anything you can cut out. I know that sounds counter-intuitive from an SEO indexing point of view, but sometimes less is more even for search engines. More text, doesn't mean more relevance for Google, but clearer more understandable sentences would do.
All in though, good job. I hope my comments are helpful.
All the best to you with this,
Peter
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why is my home page ranking much higher than my collection page?
Hi everyone, Why is my client's home page ranking high for a certain keyword phrase rather than a collection page I have which is well optimised for this keyword? The collection page is on the 10th SERPs page. I did see there were keywords used in the footer of page and the keyword was also used in some intro text on the home page so I removed the keyword from these two places nearly 2 weeks ago and requested google to reindex both the collection page and home page and I've not seen any improvement of the collection page's ranking in SERPs. I also changed the meta description and meta title as the ctr was poor but there wasn''t that many impressions either. It is a competitive keyword organically so maybe the collection page's authority is just not good enough compared to the competitors hence why they are choosing the home page as it has higher page authority however this still is not helpful to searchers who land on home page. Does anyone have any ideas of what else I can do to get google to rank the ocllection page higher for the keyword instead of home page?
Intermediate & Advanced SEO | | TZ19820 -
New site migration (multiple sites into one + new domain)
Hi, I have read so many very helpful guides and experiences from you guys that will greatly help me but I have a few questions please. Our company has 3 sites, the main site and 2 sites for different product ranges: BrandProductName.com (main site - DA = 22 raking well for product name) Productname2.com (DA = 10 ranking very well for product name and little competition) BrandProductName3.com (DA = 10 poor ranking) We wish to bring all the sites into one with categories for the 3 different product. The main site is an e-commerece site whereas the other 2 are not (currently). On top of this as the main domain has one of the product names in it they wish to change the domain to be just Brandname.com. So the plan is to combine site 2 and 3 into site 1 and change that domain name. As you can imagine this is going to be quite a job. I am fairly happy with the steps required (having read all the guides and migrated many sites in the past) but with the added domain name change this is a little daunting. So my questions are: Should I merge the 3 sites into 1 and then changed the domain at a later point? Should I change the domain of the main site first and then merge site 2 and 3 in later? Should I just do it all together? Or based on the data i have provided do you disagree with the plan, what would you recommend? We are not in a massive rush to complete all of this so we have the time to plan and execute this when we are fully ready. Any help / advise would be greatly appreciated. Thanks all
Intermediate & Advanced SEO | | csimmo0 -
Why does Google display the home page rather than a page which is better optimised to answer the query?
I have a page which (I believe) is well optimised for a specific keyword (URL, title tag, meta description, H1, etc). yet Google chooses to display the home page instead of the page more suited to the search query. Why is Google doing this and what can I do to stop it?
Intermediate & Advanced SEO | | muzzmoz0 -
Site Structure - Is it ok to Keep current flat architecture of existing site pages and use silo structure on two new categories only?
Hi there, I have a site structure flat like this it ranks quite well for its niche site.com/red-apples.html site.com/blue-apples.html The site is branching out into a new but related lines of business is it ok to keep existing site architecture as above while using a silo structure just for the two new different but related business? site.com/meat/red-meat.html site.com/fish/oceant-trout.html Thanks for any advice!
Intermediate & Advanced SEO | | servetea0 -
Substantial difference between Number of Indexed Pages and Sitemap Pages
Hey there, I am doing a website audit at the moment. I've notices substantial differences in the number of pages indexed (search console), the number of pages in the sitemap and the number I am getting when I crawl the page with screamingfrog (see below). Would those discrepancies concern you? The website and its rankings seems fine otherwise. Total indexed: 2,360 (Search Consule)
Intermediate & Advanced SEO | | Online-Marketing-Guy
About 2,920 results (Google search "site:example.com")
Sitemap: 1,229 URLs
Screemingfrog Spider: 1,352 URLs Cheers,
Jochen0 -
301'd an important, ranking page to the wrong new page, any recourse?
Our 1,300 page site conversion from static html to Wordpress platform went flawlessly with the exception of 1 significant issue....an old, important, highly ranking page was 301 redirected to the wrong corresponding new page. The page it was redirected to is about a similar product, but not the same. This was an oversight that slipped through. It was brought to my attention when I noticed this new page was still holding the old page's rankings but the bounce rate skyrocketed (clearly because the content on the wrong new page was not relevant). Once identified, we cleaned up the redirect. My fear is that all the juice built up on the old .html page that ranked well has now permanently been passed to an irrelevant, insignificant page. -Is there any way to clean up this mistake? -Is there anything I can do to assist Google in associating the correct 'new' page with correct 'old' page after the wrong redirect was initially set-up? -Am I going to have to start from scratch with the new page in terms of trust, backlinks, etc. since google already noted the redirect? Thanks!
Intermediate & Advanced SEO | | seagreen0 -
How to associate content on one page to another page
Hi all, I would like associate content on "Page A" with "Page B". The content is not the same, but we want to tell Google it should be associated. Is there an easy way to do this?
Intermediate & Advanced SEO | | Viewpoints1 -
301 a strong but under-performing landing page to a new domain?
Hi guys, Our website have a very strong landing page (PA 80, more than 1,000 domains linking) but is currently not ranking at all as the targeted terms are dominated by exact match domains. We are thinking of redirecting this particular page to a new partial match domain targeting the same keywords. Is it a good move?
Intermediate & Advanced SEO | | sssrpm0