Schema.org Microdata or Microformats - Which Should We Use
-
Hi All,
I'm wondering what would be the better alternative - schema.org microdata or microformats. I am aware that search engines such as Google, Yahoo, and Bing recognize Schema.org as the standard. Question is, will it have any negative affect? Our web developer here says that schema.org microdata may result in negative html. I don't think that it will affect our SEO, but I guess that's also something to shed some light on.
So, what's the consensus here - should we implement schema.org or go with microformats - or, does it really make any difference?
-
i think the case can be made for any of the three main formats. all have their pros & cons, but Google recommends schema.org microdata
https://support.google.com/webmasters/answer/99170?hl=en
structured data offers search engines more information about the site. more information they can use to evaluate the relevancy of your site to a query as well as the depth of content for a richer snippet. as far as it negatively affecting SEO, i would say take the same precautions as you would with any other tactic. implement it as cleanly & honestly as possible. if it's done with (perceived) manipulation for the sole purpose of better rankings it can negatively affect the a website's SEO. but that's just a good rule of thumb regardless of the tactic.
-
Hi Pedram,
You are correct when you say Schema.org is the standard by the major search engines.
Here's a great discussion on the subject here: http://programmers.stackexchange.com/questions/166612/schema-org-vs-microformats
Hope this helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the feeliing of "Here's where our site can help" text links used for conversions?
If you have an ecommerce site that is using editorial content on topics related to the site's business model to build organic traffic and draw visitors who might be interested in using the site's services eventually, what is the SEO (page ranking) impact -- as well as the impact on the visitors' perceptions about the reliability of the information on the site -- of using phrases like "Here is where [our site] can help you." in nearly every article. Note: the "our site" text would be linked in each case as a conversion point to one of the site's services pages to get visitors to move from content pages on a site to the sales pages on the site. Will this have an impact on page rankings? Does it dilute the page's relevance to search engines? Will the content look less authoritative because of the prevalence of these types of links? What about the same conversion links without the "we can help" text - i.e., more natural-sounding links that stem from the flow of the article but can lead interested visitors deeper into the ecommerce section of the site?
Algorithm Updates | | Will-McDermott0 -
Schema Mark up - Product Listing Pages
Hi I know you can add product schema to a product page, but can you add mark up to a product listing/category page? If so, which one would you use? I saw the item list mark up but didn't think this was relevant. Thank you
Algorithm Updates | | BeckyKey0 -
Parallax Scrolling when used with “hash bang” technique is good for SEO or not?
Hello friends, One of my client’s website http://chakracentral.com/ is using Parallax scrolling with most of the URLs containing hash “#” tag. Please see few sample URLs below: http://chakracentral.com/#panelBlock4 (service page)
Algorithm Updates | | chakraseo
http://chakracentral.com/#panelBlock3 (about-us page) I am planning to use “hash bang” technique on this website so that Google can read all the internal pages (containing hash “#” tag) with the current site architecture as the client is not comfortable in changing it. Reference: https://developers.google.com/webmasters/ajax-crawling/docs/getting-started#2-set-up-your-server-to-handle-requests-for-urls-that-contain-escaped_fragment But the problem that I am facing is that, lots of industry experts do not consider parallax websites (even with hash bang technique) good for SEO especially for mobile devices. See some references below: http://searchengineland.com/the-perils-of-parallax-design-for-seo-164919
https://moz.com/blog/parallax-scrolling-websites-and-seo-a-collection-of-solutions-and-examples So please find my queries below for which I need help: 1. Will it be good to use the “hash bang” technique on this website and perform SEO to improve the rankings on desktop as well as mobile devices?
2. Is using “hash bang” technique for a parallax scrolling website good for only desktop and not recommended for mobile devices and that we should have a separate mobile version (without parallax scrolling) of the website for mobile SEO?
3. Parallax scrolling technique (even with "hash bang") is not at all good for SEO for both desktop as well as mobile devices and should be avoided if we want to have a good SEO friendly website?
4. Any issue with Google Analytics tracking for the same website? Regards,
Sarmad Javed0 -
Can I use schema markup for my Trustpilot results?
Hi we have excellent Trustpilot reviews & want to know if we can include these in schema markup in order for the results to show in SERPs? The Trustpilot results show in PPC but not SERPs. A competitor looks to have no Trustpilot or other independent reviews but is showing 5 stars in SERPs, i also cant find any customer reviews on their site, it looks to be just coding that is driving the SERPs view? Their site is goldencharter.co.uk Any thoughts much appreciated Thanks Ash
Algorithm Updates | | AshShep11 -
What is your experience with markups (schema.org) in terms of SEO and best practice learnings?
Hi, I am looking to implement schema markups into a variety of websites and currently wondering about best practices. I am working on energy providers, building material, e-retailers, social association among others. While I understand every single one of these is an individual case, I could do with some advices from you, guys. Which markups would you consider key for search engines? I would have naturally chosen markups to highlight the business name, location and products but there is so much more to schema.org! Thanks,
Algorithm Updates | | A_Q0 -
Using a sites custom code for multiple websites: good or bad?
Is it bad to utilize a custom codebase for multiple websites? Does that play a factor within Google? Also, what about hosting sites with the same custom codebase on the same dedicated server?
Algorithm Updates | | WebServiceConsulting.com0 -
Does it impact over ranking of any website if their same content being used some other external sources
Hi Moz & members, I just want to make sure over website www.1st-care.org , does it impact over ranking this website if the same content (of about us or home care services) being used some other external sources or local citations places. Do those published same content create any ranking drop issue with this website's and making its content strengthen week? . As I was on 9th position in Google.com before, now it has slipped to 29th position. WHY? is there content issue or anything else which i am not aware.
Algorithm Updates | | Futura
See the content used:
Home page content
About us page content Regards,
Teginder Ravi0 -
I used to rank 12 or 13 for a specific search term. Now I don't show up at all. What's cuasing this?
Used to rank on the second page for a specific search query, now we don't seem to show up at all for the same query. Has Google penalized us or is something else going on?
Algorithm Updates | | wlefevre0