Should I change my targeted page?
-
Currently I have a site where the targeted keywords were on the home page, with links built to the homepage. It has been widely recognised though that Google is looking more and more for specific content on webpages that holds greater relevance to search queries. As such, I switched this targeted page to other created webpages - changing metatags and creating more relevant content for respective keywords.
I thought this would improve rankings, however, upon doing this there was a sharp fall in rankings for keywords.
Is there anything that I could have done wrong, or can do better so that keywords move back up the rankings?
-
Correct to assume but incorrect to think that's enough to get ranked. "Link juice" decays rather rapidly as it spreads out across your site. So yes, your rankings will fall.
What you need to do is get a marketing campaign going. Build content, gain organic links, and continue to grow engagement. You've got the technical aspect sorted (it seems) so now it's time to get people coming to your site. Social/blog/etc to build your community.
Good luck!
-
Thanks Ruben for your response,
The new pages it appears have been indexed, I've just done this check. I've also linked the homepage to the new webpages, this should at least spread link juice from the homepage to these other pages... is that correct to assume?
-
If I understand you correctly, your homepage was optimized for various keywords. Then, you built out other pages for those keywords, correct? If so, I would guess the reason for your drop in rankings is because your homepage had various links to it AND was optimized. Your new pages with those keywords will (most likely) have far fewer links and may not have even been indexed yet.
I'm sure there are several possibilities, but that's the best one I can come up with.
Best,
Ruben
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Overdynamic Pages - How to Solve it?
Hi everyone, I'm running a classified real estate ads site, where people can publish their apartment or house they want to sell, so we use multiple filters to help people find what they want. Lately we added multiple filters to the URL to make the search more precise, things like: Prices (priceAmount=###) Bedrooms (BedroomsNumber=2) Bathrooms (BathroomsNumber=3) TotalArea (totalArea=1_50) Services (Elevator, CommonAreas, security) Among other Filters so you see the picture, all this filters are on the URL so that people can share their search on multiple social media, that makes two problems for moz crawl: Overdynamic URLs Too long URLs Now what would be a good solution for this 2 problems, would a canonical to the original page before the "?" would be ok? Example:
Technical SEO | | JoaoCJ
http://urbania.pe/buscar/venta-de-propiedades?bathroomsNumber=2&services=gas&commonAreas=solarium The problem I have with this solution is that I also have a pagination parameter (page=2), and I'm using prev and next tags, if I use a such canonical will break the prev and next tag? http://urbania.pe/buscar/venta-de-propiedades?bathroomsNumber=2&services=gas&commonAreas=solarium&page=2 Also thinking if adding a noindex on pages with paramters could also be an option. Thanks a lot, I'm trying to address this issues.0 -
Geographical targeting with Magento
We have a Magento store, with multiple stores/domains setup. There is only really one reason that we have the multiple domains; we use an automatic GEOIP store switcher to send a customer to the right store, so that they pay the proper shipping, see the proper pricing etc, and a couple small differences in the design templates. But all the content is identical. So we have: domain.com (main website)
Technical SEO | | maartenvr
domain.ca (where most other countries are directed to based on GEOIP)
domain.eu Since the content is the same, what is the best strategy here? I looked at several options: 1. Custom canonical urls, making each page on the .ca and .eu use canonical url of the .com
2. Completely block the .ca and .eu from robots.
3. Leave it the way it is0 -
Contact Page
I'm currently designing a new website for my wife, who just started her own wedding/engagement photography business. I'm trying to build it as SEO friendly as possible, but she brought up an idea that she likes that I've never tried before. Typically on all the websites I've ever built, I've had a dedicated contact page that has the typical contact form. Because that contact form on a wedding photographers website is almost as important as selling a product on an e-commerce site, she brought up the possibility of putting the contact form in the footer site-wide (minus maybe the homepage) rather than having a dedicated contact page. And in the navigation, where you have links such as "Home", "Portfolio", "About", "Prices", "Contact", etc. the "Contact" navigation item would transfer the user to the bottom of the page they are on rather than a new page. Any thoughts on which way would be better for a case like this, and any positives/negatives for doing it each way? One thought I had is that if it's in the footer rather than it's own page, it would lose it's search-ability as it's technically duplicate content on each page. But then again, that's what a footer is. Thanks, Mickey
Technical SEO | | shannmg10 -
Duplicate Page Errors
Hey guys, I'm wondering if anyone can help... Here is my issue... Our website:
Technical SEO | | TCPReliable
http://www.cryopak.com
It's built on Concrete 5 CMS I'm noticing a ton of duplicate page errors (9530 to be exact). I'm looking at the issues and it looks like it is being caused by the CMS. For instance the home page seems to be duplicating.. http://www.cryopak.com/en/
http://www.cryopak.com/en/?DepartmentId=67
http://www.cryopak.com/en/?DepartmentId=25
http://www.cryopak.com/en/?DepartmentId=4
http://www.cryopak.com/en/?DepartmentId=66 Do you think this is an issue? Is their anyway to fix this issue? It seems to be happening on every page. Thanks Jim0 -
When creating parent and child pages should key words be repeated in url and page title?
We are in the direct mail advertising business: PrintLabelAndMail.com Example: Parent:
Technical SEO | | JimDirectMailCoach
Postcard Direct Mail Children:
Postcard Mailings
Postcard Design
Postcard Samples
Postcard Pricing
Postcard Advantages should "postcard" be repeated in the URL and Page Title? and in this example should each of the 5 children link back directly to the parent or would it be better to "daisy chain" them using each as parent for the next?0 -
If a permanent redirect is supposed to transfer SEO from the old page to the new page, why has my domain authority been impacted?
For example, we redirected our old domain to a new one (leaving no duplicate content on the old domain) and saw a 40% decrease in domain authority. Isn't a permanent redirect supposed to transfer link authority to the place it is redirecting to? Did I do something wrong?
Technical SEO | | BlueLinkERP0 -
Why is my office page not being indexed?
Good Morning from 24 degrees C partly cloudy wetherby UK 🙂 This page is not being indexed by Google:
Technical SEO | | Nightwing
http://www.sandersonweatherall.co.uk/office-to-let-leeds/ 1st Question Ive checked robots txt file no problems, i'm in the midst of updating the xml sitemap (it had the old one in place). It only has one link from this page http://www.sandersonweatherall.co.uk/Site-Map/ So is the reason oits not being indexed just a simple case of lack if SEO juice from inbound links so the remedy lies in routing more inbound links to the offending page? 2nd question Is the quickest way to diagnose if a web address is not being indexed to cut and paste the url in the Google search box and if it doesnt return the page theres a problem? Thanks in advance, David0 -
Google Analtyics Changes?
Did anyone else's google analtyics numbers jump up this month? Our unique visitors increased some, but our pageviews tripled and our bounces dropped significantly. We have been working to optimize the sites and did have a huge drop in errors in our campaign reports.
Technical SEO | | Stevej240