Home page rank for keyword
-
Hi Mozers
I have traded from my website balloon.co.uk for over 10 years. For a long while the site ranked first for the word 'balloon' across the UK on google.co.uk (first out of 41 million).
Around the time Penguin launched the site began to drop and currently sits on about page 5. What's confusing is that for a search on 'balloons' ('s' on the end of balloon) it ranks 2nd in the location of Birmingham where I'm based. That's 2nd in the real search rather than a map local search.
But - if I search 'balloon' from the location of Birmingham my contact page ranks 5th: http://www.balloon.co.uk/contact.htm but the home page ranks nowhere.
So - it's gone from ranking 1st nationally to ranking nowhere with my contact page ranking above the home page (which is a generic word domain).
Any ideas?
-
According to Moz my anchor text for 'balloon' is from 3 root domains and 4 links containing anchor text?
-
OK - thanks for that.
As I've reached out to 100 back links and had 2 replies - I think I'll concentrate on the disavow option although I don't know what back links are causing the problem.
I still get plenty of orders from the long tail ("balloon printing", "Balloon Arches" & "Printed Balloons") - but I did enjoy the number 1 slot for 'balloon' while it lasted.
Thanks again.
-
I'm not a Penguin-recovery expert, but it is possible to recover from the penalty. I would continue to reach out to the site owners who are linking to you and disavow any spammy links in webmaster tools.
You might also want to focus more on longer tail keywords like "balloons UK", "where to buy balloons", "balloons cheap" etc that probably convert better than a broad term like "balloon" anyway.
-
Right - got it, that makes sense.
When you say over-optimized I guess you mean all links pointing at my site have the word 'balloon' in the anchor text. I've tried wiring to the link owners but none of them reply and none of them remove the links.
In my Google webmaster tools I don't have any penalties showing for back links so I can't submit a request to show my efforts.
Can I fix this or is the domain name damaged forever?
-
This could be because your homepage is being penalized for over-optimization, but your contact page doesn't have any spammy links, hence it still ranks for "balloon" based on the strength of your domain. Likewise, if you over-optimized for "balloon" your site may be penalized for that keyword, but "balloons" is a separate keyword and you may still rank for it.
-
Thanks for the prompt reply.
Regarding Penguin - I defiantly had some keyword stuffing issues which were fixed about 8 weeks ago and the site has gone from page 8 to page 5 (for a search on 'balloon'). But if the whole site was guilty why would the contact page rank above the homepage and why does it rank OK for 'balloons'?
The page title/anchor text is: Balloons, Balloon Printing & Helium Gas
-
If the ranking dropped around a Penguin launch, then it could be a Penguin penalty. What does your anchor text profile look like? With the latest updates, anything over 30% is considered risky, although you might get a little more wiggle room since the keyword is your domain name.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
About porn sites and ranking
Hello, I'm thinking to extend my website into porn. At the moment there is no pornography on it, although we do talk about sex related topics and products (from dating to tutorials, to toys etc.) Would it be dangerous to keep the porn section on the same domain as the rest? Would this negatively affect my non-porn content as Googlebot would "flag" my website as being pornographic (although only a few pages would be)? Or simply Googlebot would leave the current non-porn pages ranking as they are now, just fine, and plus it would rank the porn pages if they "deserve" to? I hope my question is clear. I don't want to create a subdomain.
Algorithm Updates | | fabx0 -
Dramatic drop in SEO rankings after recovering from hacking
A few months ago my client's website was hacked which created over 20,000+ spammy links on the site. I dealt with removing the malware and got google to remove the malware warning shortly within a week of the hacking. Then started the long process to do 301 redirects and disavowing links under Webmaster tools over these few months. The hacking only caused a slight drop in rankings at the time. Now just as of last week the site had a dramatic drop in rankings. When doing a keyword search I noticed the homepage doesn't even get listed on Google Maps and for Google Search instead the inner pages like the Contact Us page show up instead of the homepage. Does anyone have any insight to the sudden drop happening now and why the inner pages are ranking higher than the homepage now?
Algorithm Updates | | FPK0 -
A continuation drop in rankings
Hi All, We used to rank highly for the keyword 'Magazine Subscriptions' and after the past few months and have started to slowly go down the ranking. Recently we have spiked from #46 to #60 over the last few weeks. Anyone have any ideas on what could of caused this? Our website is: http://goo.gl/KnBkT9 We have kept updated the same as we have done with PRs, backlinks etc etc
Algorithm Updates | | DavidPatrick0 -
Lots of dublicate titles and pages on search page
I own a paiting website with a lot of searchable paintings. The "search paintings" feature creates tons of dublicate pages and titles. See here:
Algorithm Updates | | KasperGJ
http://www.maleribasen.dk/soegmaleri.asp I guess the problem is, that the URL can actually be different and still return the same content. First time you click the "Search paintings" the URL will shown as above. But as soon as users
begin to definere they search to the left and use the "Search button" the top URL changes. So, depending on how the top URL looks different results are shown. This is pretty standard in searches. But it returns tons of dublicate pages and titles. How, do you guys cope with that? Is there a clever way to use ref="cannonical" or some other smart way to avoid this? /Kasper0 -
Would Google Remove Pages for Inactivity?
Hi, I've been watching the Total Indexed number for 4 domains that I work with for the last few months. In Google Webmaster Tools three of them were holding steady up until August-September, when suddenly they started declining by hundreds of thousands of URLs a week. I've asked my IT department and they say they haven't done anything technically different in the last few months that would affect indexation. I've also searched on google and on search marketing blogs to see if anyone else has experience this to no avail. As you can see in the image, the "Not Selected" pages have not increased so it appears this is not due to duplicate content (of which we have a lot). However, the "Ever Crawled" number is increasing. The only reasonable answer that I can conclude is that Google is now de-indexing inactive URLs? Anyone have a better answer? yIYDm.jpg
Algorithm Updates | | OfficeFurn0 -
Stop google indexing CDN pages
Just when I thought I'd seen it all, google hits me with another nasty surprise! I have a CDN to deliver images, js and css to visitors around the world. I have no links to static HTML pages on the site, as far as I can tell, but someone else may have - perhaps a scraper site? Google has decided the static pages they were able to access through the CDN have more value than my real pages, and they seem to be slowly replacing my pages in the index with the static pages. Anyone got an idea on how to stop that? Obviously, I have no access to the static area, because it is in the CDN, so there is no way I know of that I can have a robots file there. It could be that I have to trash the CDN and change it to only allow the image directory, and maybe set up a separate CDN subdomain for content that only contains the JS and CSS? Have you seen this problem and beat it? (Of course the next thing is Roger might look at google results and start crawling them too, LOL) P.S. The reason I am not asking this question in the google forums is that others have asked this question many times and nobody at google has bothered to answer, over the past 5 months, and nobody who did try, gave an answer that was remotely useful. So I'm not really hopeful of anyone here having a solution either, but I expect this is my best bet because you guys are always willing to try.
Algorithm Updates | | loopyal0 -
If a page one result for a keyword is mostly directories, do I have a chance to rank for this keyword?
I feel like although directories carry a lot of weight and links, I'd think that my client would be able to gain a top position, since none of the others are competitor pages, nor are the directories engaging.
Algorithm Updates | | randallseo0 -
Major Slipping of highly important keywords in a few days
Realized some major slipping on some of my most important keywords- mn realtors and minnesota homes for sale- my site is joeandcindy.com After months of working on traffic, blogs etc, wondering what could slap me 10-25 spots in just a few days. There were no errors showing up on the report that I can see. Just looking for some quick advice on what I might be missing and some quick action steps I might take to reverse the trend. Thanks!
Algorithm Updates | | jjwelu0