Articles and what to do with them
-
I realise there is a wealth of information out there regarding content etc. But Im getting slightly confused about what to do with my articles for my site.
Each week we have 3 articles written, 2 x 300 word articles and 1 x newsletter
The question is what the heck do i do with these I apologies but I'm so confused.
Do I publish them to my site?
Get them on a blog?
Publish them on a forumHow many times do i get them published and whats the best way, and after all this , is this the right thing that Iam doing, and what else can i do to
a) attract back links with this content
b) get it published
c) get google to index this and benefit from the contentsorry if this has been repeated , but different people/companies offering different advice.
Thanks
-
nick I have had similar problems with "experts" in this field. Everything's expensive and is most probably not going to work out the way the expected. So far I have had more help in moz than any seo company has provided. I just keep reading and it's starting to get better. It's no fun being screwed over repeatedly but it seems to be a right passage as a webmaster.
-
Keri asked an extremely important question....
You probably know that the niche you are in is ultra super competitive. So what I said in my first answer to you will apply......
** If you are in a competitive niche I think that this much work is not going to move the needle for you at all. Why? Anybody who is serious about winning is spending way more effort.**
-
Thanks for your answer , but me deciding and deciding wrong costs me money at the end of the day. Hence why I'm asking
-
yes , its ended up one big mash up , needs an overhaul but so scared of losing rankings and money we are in a mess
-
Are you speaking of the site that's listed in your Moz profile?
-
Ok the reason i wrote this is because I'm getting mixed messages and still as above , people contradict each other.
You can decide "what" you want to believe or "who" you want to believe.... or a combination of the two.
Offers of ... "quick".... "easy".... "cheap".... Are going to be the wrong offer 99% of the time.
-
Hi Nick,
Would be happy to take a look at your site see if there is anything we can do for you.
Good thing about the digital age you can always bounce back!
-
i would be willing to pay for some help , but we have had some really bad experiences.
one company took our adwords account and ruined it , we were getting 40 apps a day and they managed to being it down to three , then blamed the world and its daughters .
we have employed an seo company who in three weeks has emailed us once ??
we employed an affiliate company , world leader who charged us a fortune to get 20 enquires a month and they blamed the world too.
Google changes have messed our home page , we don't know why as there have been so many changes to google we have lost the will to live.
Want to cry really
-
Glad it helped, if you're finding openers are not working out you could look into your subject lines or the content or the emails, unfortunately it can happen. It's like SEO just keep playing with it until you find that sweet spot.
-
Ok the reason i wrote this is because I'm getting mixed messages and still as above , people contradict each other.
If we take a vanilla site and pack it full of 1000 articles and blogs and its about "pickled eggs" , i understand google will index this, but will it give my site any importance with zero back links ??? and therefore will my content be sat there getting no visits ?
Great tip about the newsletters , will be using that from now on, normally we send a full article to our 40k news readers.
however only 5% open the email which is heart breaking -
Don't forget you can have a "sign up for news letter option" and then you can even start to build up some email lists of people who are engaged in your brand. you can use the likes of mail chimps to send for nearly no cost.
It can be a great way to announce new articles or new items on sale or for sale etc. There are some really great tips above though so this is just another helpful bit of advice.
-
You can talk with your customers, and talk with the person/people who talk with your customers. What questions do they get all the time? Write content about that! You'll have content for the web that meets the needs of your users, and you'll free up time of the staff that deals with the customers. Some of the posts on the Moz blog have come about because an author has answered the same question so many times in Q&A that they wanted to write a blog post on it, then be able to just give people a link to that post as the answer.
-
If you give your content to other websites that will place them in competition with you. This feeds existing competitors and creates new ones. It also creates duplicate content in the search engines that can result in your site being filtered from the results or demoted with a panda problem.
Your goal should be create a site that is a unique source of value. If you give your value away then nobody needs to visit your website.
You are going to receive conflicting advice on this. I hope that you have the strength of mind to build a site of unique value.
-
Hi Nick,
The question you have is one of the most basic questions that even seasoned SEO's don't have a perfect answer for. But I would like to compliment you for the fact that you are moving in the right direction.
The primary goals you have mentioned are different in nature and would need different strategies:
a) attract back links with this content - If this is your main goal then this article should rather go on high visibility forums and websites related to your niche. If the content is engaging enough and is crisp you can exploit social media too. However unless you are a product based company or fall into categories of Sports / Music & Entertainment / Arts & Photography / News & Media / Deals & Promotions , chances are that even the best written content won't be able to generate too much traction on social media.
b) get it published - By getting it published, if your objective is outreach, use some good PR sites like http://www.sbwire.com or http://www.prweb.com . If you have a decent budget I would recommend writing high quality content and spending to get proper exposure through high visibility PR distribution sites. While more is always better, every business has limitations in terms of resource allocation for indirect marketing methods such as content generation, your best strategy would be to produce high quality unique content that has the capability to grab eyeballs and shares. Please do not forget to make all links no-follow in your press release.
c) get google to index this and benefit from the content - Google indexes everything unless specifically denied access to using no-index tag. Remember a golden rule for content creation, create your content keeping end users in mind not google. Google by default would pass authority to content that is perceived well by your audience. That's what google is trying to refine over the years, make search result relevant for consumers.Let's say for example you write an article keeping google indexing and authority in mind and (without going into details) you manage to rank 1 on google search results for the targeted keywords. Now when traffic comes on to your website, and they don't find this content relevant to their search, all you would see is a high bounce rate on the website and no conversions, which I don't think could be the goal for any legitimate business.
So I would strongly recommend that you need to analyse your requirements based on goals and then develop content accordingly.
I hope my little explanation is of use to you. Please feel free to send me any questions you may have.
Wish you luck and success.
Regards,
Prateek Chandra
-
I spend almost zero time link building. Instead, I spend that time on more or better content.
Most people spend almost zero time on content and all of their time on linkbuilding.
Which website do you think will be the most successful? You know where I am placing my bets.
-
Thank you that's very informative, do we need to link in content creation with link building .
or is link building dead ?
Thanks for for spending the time
-
Each week we have 3 articles written, 2 x 300 word articles and 1 x newsletter
First, I am glad that you are making content and working to get a plan for using it effectively.
I don't know who you are competing against... but 900 words a week is not going to do much in most niches. If you are in a competitive niche I think that this much work is not going to move the needle for you at all. Why? Anybody who is serious about winning is spending way more effort.
If what you can afford to do is about 900 words a week, I would make one 900 word article with great photos and graphics and publish that on my own site. My newsletter would include a one paragraph teaser for this artlcle that the subscribers can click through to see the whole thing on your website.
Look for content that you are already making and get twice the use out of it. When someone writes an email to you with a question, write them a fantastic reply and then beef it up to a nice article.
I run a three person office. We have two people working 90% of their time on content and another person who takes care of orders, inventory, shipping, just about everything else. Most of our content is going up for adsense but we also solicit some retail sales through a small store on the site and a couple of niche retail sites.
Try to double your effort on content and when you can do that try to increase it a little more.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Hi! I first wrote an article on my medium blog but am now launching my site. a) how can I get a canonical tag on medium without importing and b) any issue with claiming blog is original when medium was posted first?
Hi! As above, I wrote this article on my medium blog but am now launching my site, UnderstandingJiuJitsu.com. I have the post saved as a draft because I don't want to get pinged by google. a) how can I get a canonical tag on medium without importing and b) any issue with claiming the UJJ.com post is original when medium was posted first? Thanks and health, Elliott
Technical SEO | | OpenMat0 -
Why is "Article 1 - x of y" showing up in this SERP?
Does anybody have an explanation why this is showing up in the SERP? Ju3VYsW.png
Technical SEO | | jmueller0 -
Links from PubMed (nlm.nih.gov) not appearing in backlinks for articles
Content from our medical journals gets indexed by the National Library of Medicine / PubMed on a monthly basis. The link to the full article appears in the upper-right corner on PubMed, yet I'm unable to find PubMed (nlm.nih.gov) backlinks in the reporting tools. Example:
Technical SEO | | aafpitadmin
Article Title: Respiratory Syncytial Virus Infection in Children (allintitle query)
Article URL: http://www.aafp.org/afp/2011/0115/p141.html
PubMed URL: http://www.ncbi.nlm.nih.gov/pubmed/21243988 The PubMed link is to http://www.aafp.org/link_out?pmid=21243988 ,
a 301 redirect to the article, http://www.aafp.org/afp/2011/0115/p141.html Any idea why this link isn't appearing in backlinks? This isn't just for one article, we have roughly 2,000 articles from 1998 to the present. Articles from the past 12-months are access-restricted, and after 12-months the articles become public.0 -
My Article Post Title in both the h1 and the h2 are the same. Is this good seo?
I'm seeing a common practice in wordpress themes where the h1 tag for a page has the logo in it, then the h2 would be the title to the article. I've decided to place the title in the h1 dynamically, like this: - Joe's Auto Store where '' is the actual title to the post - the logo is still being used as a background image in the h1... So for example, the page would show this: How install a car battery - Joe's Auto Store I think this is good seo still, but the other issue is that the first, subsequent also has the exact same title because this is the actual post title, which uses the first h2 on the page to display the title. So the code would look like this: - My Company paragraph content text stuff an example would be How install a car battery - Joe's Auto Store How install a car battery At Joe's we teach how to install batteries on site. There are mor...(etc.) Is this an issue since the post title in both the h1 and h2 are nearly the same (except for the company name)? Is this good seo still?
Technical SEO | | johnnydigital0 -
Does Google count the same article in different languages as duplicate content?
If the "content" is the same, but is used in separate articles written in entirely different languages, will Google see the articles as duplicate content? How do international companies handle information that needs to be distributed in different languages?
Technical SEO | | BlueLinkERP0 -
Site dropped after article submissions
I have a site about back pain. The name is lower back pain relief. It has a lot of content on how to treat back pain with natural remedies. I paid for botw.org and yahoo directories as well as submissions from submit edge. My site was doing well within a few months. I was floating around at the bottom of page two for "lower back pain relief" and lower back pain. I found out about Unique article wizard. I started using that to write and submit articles. Now, my website is not ranking anywhere. I submitted a request for reconsideration to Google. They said no manual action had been taken. The question: How long does this penalty last? Is that website toast now? I think it was penalized for using the anchor text too much or adding too many links at once. It has been penalized for about 6 weeks now.
Technical SEO | | Naturalhealth150 -
Should I ping Each New Article And How Will It Help Me
Hi I am looking for advice to get my new articles out there and my news stories. I would like to know if i should ping my articles and news stories each time i write a new one and if so which ping services do you recommend and what do they really do. Can anyone recommend any other services that i could use to promote my new articles and news stories to gain more traffic. Many thanks
Technical SEO | | ClaireH-1848861 -
Should I include A Description Tag for an article page
Hi, I am wondering if i should include a description tag for an article page where the news on that page will change around five times a day. I am not sure if to fill a description in for local news or to leave it blank so the search engines pick up the latest local news and then the next day they show the latest local news again in the search engines instead of having a static description of the news page. any help would be great
Technical SEO | | ClaireH-1848860