Plenty of 302 Redirects, can they harm SERP?
-
Hi my client has recently relaunched the website and they use a lot of 302 redirects because they want Google to crawl the pages. They do not plan to add any content to those pages. I advised 301 instead but they do not want to do this. Can too many 302s harm their rankings?
-
Having too many 302s won't necessarily harm rankings in-and-of itself. However, don't expect the pagerank from those old pages to be applied to the new page / home page.
Also, redirects, whether 302 or 301, which link from a specific page to the home page are often treated as 404s anyway.
-
They use all 302 redirects for old pages to point to their home page.
-
Garden Pet,
Do you mean they don't plan to change the content to those pages? Because if you meant to say that your client plans to 302 redirect to pages that have NO CONTENT then your asking for a huge problem they may never be able to recover from under their base URL.
If the old page is being redirected to a page that has no content the new URL will eventually get crawled, nothing will be found, and the black hat flag will get raised for the new page.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
302 redirects in Magento, trying to fix
Hi all, I'm assigned a site in Magento. After the first craw, we found almost 15k 302 redirects. A sample URL ends with this /stores/store/switch/?SID=qdq9mf1u6afgodo1vtvk0ucdpb&___from_store=default&___store=german&uenc=aHR0cHM6Ly9qdWljeWZsdXRlcy5jb20vP19fX3N0b3JlPWdlcm1hbg%2C%2C And they are currently 302 redirecting to the homepage as well as other main pages and also product pages it seems. Some of these point to account pages where customers log in. Probably best for me to de-index those so no issues there. But I'm worried about the 302 redirects to public pages. The extension we have installed is SEO Suite Ultimate by MageWorx. Does anyone here have experience here specifically and how did you fix it? Thanks, JC
Technical SEO | | LASClients0 -
Can anyone tell me - in layman's terms - any SEO implications of a Netscaler redirect?
We are in the midst of exploring the best options for developing a "microsite" experience for a client and how we manage the site - subdomain vs. subdirectory... Netscaler redirect vs DNS change. We understand that a subdirectory is best for SEO purposes; however, we anticipate technical limitations when integrating the different hosting platforms and capabilities into the existing site. The proposed solutions that were provided are a netscaler redirect and/or dns changes. Any experience with these solutions?
Technical SEO | | jgrammer0 -
301 redirect to WWW on a 2 year old website with good SERPs and organic traffic?
Hi everyone, Recently someone pointed out that my website can be accessed in both ways i.e. by typing www.example.com or example.com. He further added that Google might identify this as duplicate content and penalize my website. So now I'm thinking about 301 redirection from non WWW to WWW using htaccess method. But my website is 2 year old now and I'm getting some decent traffic from Google. Will this redirection have an adverse effect on my rankings? Is there any other way to resolve this issue? I don’t want to lose my current rankings or organic traffic. Any help would be very much appreciated. P.S. Currently Google index my website pages with WWW.
Technical SEO | | nicksharma040 -
Redirect effecting ranking?
I manage the SEO for several different regions which are also based on the same site e.g. example.com/au, example.com/us The /us site has pretty good rankings and changes I'm making to the site are having an impact. The /au site has really bad rankings, even though much of the content is the same. (The /uk site is also awful but we had an issue with 4,500 duplicate pages which were only resolved last week). Crawl diagnostics are only showing 1 major error for a 404 response, I'm receiving a domain authority of 43 and A grade page ranking for some of our targeted keywords. I could believe that this isn't necessarily going to get us a top 10 rating but I would have thought we would be in the top 50, especially for branded keywords. Could the lack of ranking be to do with how our domain redirects? If you go to example.com.au you are taken to the home page rather than being redirected to example.com/au. Once you head to an internal page the URL changes to example.com/au/page
Technical SEO | | ahyde0 -
Redirects & 404 Errors
Hi everyone, I'm probably missing some GLARING error here, but I'm hoping you can help me! We recently built a new website on Wordpress and attempted to use a redirect plugin to take care of some old pages. The issue we are having though, is that when you click an old link you are not automatically redirected and instead are given a 404 error page. Then, when you try to view another page (by clicking a navigation item), every pages shows a 404 error. I implemented a redirect plugin, however it seems to start to work then still throws the 404 page. I believe this has something to do with the htaccess file which has the standard WP rewrite info in there... The way the old site was setup was kind of janky, so wondering if it's on that side or if I'm just going crazy. An old URL example would be http://orchards inn.com/index.php/specials and the new page is http://orchardsinn.com/special-offers. Sometimes the redirect seems to work, and others it actually throws a 404 page, then every other page in the navigation is 404'd as well. Your help is GREATLY appreciated!!
Technical SEO | | marisolmarketing0 -
Redirect questions
Hi! A client of mine have created a new site with a new URL structure which they launched the other day. They have done a 301 redirect on all pages on the old site to the start page on the new site. E.g:
Technical SEO | | lojdqvist
www.olddomain.com/subfolder1/index.html -> www.newdomain.com
www.olddomain.com/subfolder2/index.html -> www.newdomain.com I'm thinking of fixing this now so the redirect instead looks someting like this:
www.olddomain.com/subfolder1/index.html -> www.newdomain.com/newsubfolder1/index.html
www.olddomain.com/subfolder1/index.html -> www.newdomain.com/newsubfolder1/index.html Two questions: 1. Is it worth doing the latter kind of redirect in all cases (after all, it involves quite a lot more work compared to the first solution)? or do you recommend the first solution for all redirect projects?
2. Now that they have already done the first solution, is it at all worth amending this to the latter or is everything spoiled now that they have already gone ahead with the first solution? Many thanks in advance!0 -
Can I redirect when Google is showing these as 2 different pages?
Hi Guys, Google webmaster is showing 1000 duplicate title tags because its picking up our pages like this. How can I correct this? Please explain in detail please. Thank You Tim
Technical SEO | | fasctimseo/store/ICICLES_NO_7_CLEAR_WITH_PINK_NUBBY/
/store/ICICLES_NO_7_CLEAR_WITH_PINK_NUBBY
0 -
301 Redirects - SEO Benefit?
Hello, Years ago, our company started out as a Yahoo store. We've since moved onto another website with its own shopping cart but since the Yahoo store is almost 10 years old, there's a lot of history there and it still exists with the occasional order. We currently use it for reputation management purposes with links to our real ecommerce site but we're thinking of just redirecting the Yahoo store to our ecommerce site. Is there any SEO benefit in doing this? We were also kind of penalized by Panda. Would this help us out at all (the descriptions on both sites could be considered duplicate content).
Technical SEO | | airnwater0