Going Mobile - Advice Requested
-
Hi, I run a website called tvfoodmaps.com. We currently have a desktop website and a mobile app (native apps). However the largest community of our users tend to use our desktop site on their mobile phones. Our bounce rate is about 12% higher for mobile devices than desktop users and our pages per visit drops by almost 50% from desktop to mobile. My hypothesis is that mobile users when presented with a "designed for desktop" site are more likely to leave since the navigation isn't as natural.
I'm considering investing in either a responsive design for the site or a dedicated mobile site and wanted the communities input on what metrics I should be looking at to determine "is it worth it"? Or should I just stick with service the desktop version to the mobile users?
-
I work with a developer who is doing this for a site.
He is using a WP plugin and then slicing.
I agree that around $200 is a reasonable cost under such circumstances.
PM me for details.
-
Are you aware of any places I could get a quote on how much it would cost to have someone take a few pages of my site and "slice" them?
-
My plan wasn't really a minimal m. site, but a site that is fully optimized for high end devices - sort of how m.yelp.com works. My current site does load much slower on the phone than on the desktop. My concern with just slicing up the existing site may not be as much of an improvement from a performance standpoint as I may need to change how much data is loaded and other aspects of the site for mobile.
-
The site is not on wordpress, everything was coded from scratch.
-
With big screen mobiles the old mimimal m. designs are less important but it is still critical to have fast page load times. If you have GA you can page load averages by browsers so you can see if mobile browsers are a lot slower. A slow site may well affect your bounce. There is a great blog post on the impact of site speed on mobile traffic at http://blog.kissmetrics.com/loading-time/
Also note that page speed (at least to first byte) affects search ranking see http://moz.com/blog/how-website-speed-actually-impacts-search-ranking so always important to optimise this.
Hope that helps?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Going mobile: Responsive or different mobile version?
Going mobile: Responsive or different mobile version?
Web Design | | FCRMediaLietuva
Which one should we choose? Should we do responsive design or should we have a different mobile version and go m.domain.com ? http://searchenginewatch.com/sew/how-to/2253965/3-reasons-why-responsive-web-design-is-the-best-option-for-your-mobile-seo-strategy I just read this article. It seems that the responsive design is OK, but the first comment kills that opinion and says that it is pretty hard to make it OK. 🙂 So I need more opinions? What is best for people and for SEO?0 -
New Mobile Site Traffic Drop
With all the talk about how much mobile is important and how it is going to return its own search results, we finally decided to make a mobile site for one of our smaller websites to test the water. We put it up about two weeks ago and did Vary HTTP header method to serve the site. Before the change, on the average week we would get 270-300 mobile visitors from organic search results and we converted 0.78% to sales. Since the change, we are now getting about 70 mobile organic visitors per week but converting 2.47% So what can I say but WOW. We are converting way way better but our organic mobile search traffic has dropped off a ton. Luckily our desktop and tablet traffic(we serve the desktop version of the site to tablets) has stayed the same and has not dipped. Do any of you guys have experience or gone through launching a mobile site before? Did you see the immediate drop in organic mobile traffic and did you recover your traffic back to previous levels? If so, do you know how long it takes to recover? I am thinking it is a big change and will take time for Google to adjust but I am not sure since the mobile version has so much less text now on the home page and on category or product list pages or whatever you guys want to call them.
Web Design | | KurtL0 -
Redirection Of Mobile Traffic
Hi, I hope someone can help me with this, we have been working on creating a mobile version of our website, but does anyone know of a way of ensuring that mobile traffic is redirect to our mobile version, ie m.mydomain.com Thanks Rich
Web Design | | mos_rich0 -
What is your mobile website strategy?
Do you have one where you deliver the same content to the desktop (rich user experience) as well as mobile websites? In our case we provide content to www.domain.com, m.domain.com (for smart phones not using our native apps) and mo.domain.com (for older feature phones). We found that in some instances Google favours the indexing of our mobile content over our desktop site and we have now started pointing canonical content to our desktop site (i.e. to www.domain.com). Possible downside is that Google might not present desktop indexed content on mobile devices. This is not really a big issue, as currently Google presents mobile content for desktop searches. A better approach would have been responsive design, but we feel that dedicated apps will rule the mobile device space and desktop-websites will evolve to allow content to be displayed on all devices (we consider our m.domain.com and mo.domain.com stop-gaps to overcome legacy device issues and bandwidth limitations). What is your mobile device strategy with regards to SEO?
Web Design | | MagicDude4Eva0 -
Bing free mobile website
When editing my Bing business listing, I have noticed that they offer a free mobile website. I was actually looking to build one and I'm not sure if this is what I'm looking for. I want to be able to customize it as well. Anybody tried it already? arBS3.jpg
Web Design | | echo10 -
How to make Address Text Clickable for Google Map Link for Mobile Device
How do I make the address text on the site a clickable link for mobile devices?
Web Design | | bozzie3110 -
Mobile sites! Any advice or suggestions for building one?
Hello Mozland, I'm looking to have a mobile site built. We have a fair amount of traffic coming from smart phones, tablets etc and want to capture this traffic better. Do you have any advice on how to have it built properly, if/how it can be optimised, what good features to include, or anything else you think might be of help? Many thanks Martin
Web Design | | Martin_S0 -
Optimization advice
Hi i am new to optimization and trying to learn how to do this. I am working on our site where we are trying to improve it and get people to come to the site through our articles. Our site is a lifestyle magazine that we are trying to make better. An article we have published on Ryan Giggs affair, we have tried to optimize it but not sure if we have done this correctly with the title and content. Here is the article Manchester United Footballer Ryan Giggs Wife Forgives Affair can someone please look at the article here and see if we have done this correct or what we should have done. any help would be great
Web Design | | ClaireH-1848860