Does anyone have a good resource for learning PPC?
-
Hi guys I'm looking for a good resource to brush up on PPC. Any help would be great. Thanks
-
It's a little dated as far as the images and interface info, but "The Ultimate Guide to Adwords" published by Entrepreneur Press is a fantastic book for teaching PPC fundamentals.
-
Just go straight to Google. They have a help center for those who want to get certified. Very nice training and explanation of Adwords:
http://adwords.google.com/support/aw/bin/static.py?hl=en&page=examstudy.cs&rd=1
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it better to place PPC when competition is high or low?
When managing a clients PPC campaign is there any advice on throttling up and down the accounts depending on the search popularity. Let's take "wedding cake" there are obvious trends here https://www.google.com/trends/explore#q=wedding cake but would you advise to spend more on Ads during the quite months as competition is low and you can get more click for less cost, or do you load up on clicks when it is more competitive/expencive . Please don't get bogged down in the "weeding cake" keyword, I'm looking more for views on when would be best to load an account in terms of return on investment. For example would you get better quality clicks when low search volumes as opposed to high. Lets also assume that our product costs us the same all year round. I have seen different side to the story. What are your views
Paid Search Marketing | | smartcow0 -
PPC for Luxury Goods Website
Hi Mozzers, I am starting a PPC campaign for a website that sells high-end products. The search volume for the generics is very high but I think the conversion rate on those will be quite low given the price of the products. Does anyone have any experience in doing PPC for high-end retailers and what type of keyword I should be bidding on? Thanks!
Paid Search Marketing | | KarlBantleman0 -
Will a javascript rewrite of city names on a home page from PPC traffic affect SEO negatively?
We have a client that was originally based out of Orlando and the entire website is SEO'ed for Orlando. In the long term we will start SEO'ing for Tampa. But In the short term, we want to drive traffic from Tampa to the website but we want that traffic to know the business specializes in Tampa service (he has local teams there). We are already using a ?_vsrefdom=changemynumber to change the phone number dynamically to a tampa area code for tracking purposes. We want to dynamically change all iterations of 'Orlando' with 'Tampa' using the same javascript. Does this cause any SEO problems or trip any alarms with Google?
Paid Search Marketing | | Highforge0 -
Is ppc becoming more influential than organic search with consumers?
Simply put, are consumers clicking on ppc in lieu of organic search. In the past, people use to say that ppc accounted between 30-40% of traffic with organic accounting for majority of activity. My question is whether those numbers have changed, and if so, where are we now? A friend in Boston in does SEO, remarked that many of her 'sophisticated' friends didn't know the difference between ppc and organic. Seems odd, but with the move to place ppc results from the right hand sidebar to the top left hand column, certainly gives it more presence and makes the separation between ppc vs. organic less distinct. I certainly understand the value of doing both, but depending on the answer, it begs the question... is the expense of moving up a position or two in organic worth the effort and monies, if ppc is becoming the dominant raffic tdriver? Anybody have any recent statistics on ppc vs. organic? Thanks.
Paid Search Marketing | | ahw0 -
Keyword Domains for PPC
I have a client who wants to buy a lot of long domains with keywords in them, for example, thesandiegopetstore.com (this is fictional) and then set up a PPC landing page for each. They think that when someone types in "san diego pet store" that their domain will be listed high and then they will get a lot of traffic. My concern is that they will own a lot of domains for their company and I thought Google is getting pretty adamant about companies not having a lot of domains, and I thought that keyword domains are not as effective as they used to be -- that branding is more important now. Also, I think the domains they've picked target very competitive keywords and that perhaps they will get a lot unqualified traffic and will still have to pay for the clicks. What do you think? What is the best way to set up PPC landing pages?
Paid Search Marketing | | klkirby0 -
Recommend a PPC book
Hello everyone, I recently read Danny Doves book, Search engine optimisation secrets, and loved it. I was wondering if anyone had read a similar book on the PPC side which they could recommend that touches on similar topics such as advanced techniques but also the practical side such as billing and dealing with customers etc...
Paid Search Marketing | | RikkiD220 -
PPC Billing
I'd like to add PPC as a service for my company. However I'm at a loss as to how to charge for it. I've received cold calls from those "SEO guys" charging $200 for PPC services. But I doubt that they're very profitable or even ethical. For you PPC guys, are you billing hourly on top of the campaign, and how are you outlining this for your customers? Thanks!
Paid Search Marketing | | WilliamBay0 -
Facebook PPC - Number of Clicks According to FB Different Than Visits in Analytics?
Hi There So I was trying out my first FB ads with a client. I see according to FB there were 105 clicks. But according to google analytics there were only 69 visits. I am counting visits from facebook.com and apps.facebook.com Any reason for this discrepancy, or any tips? Am I missing something? Thanks! 687sfgMVaE 1j56Pm7nD
Paid Search Marketing | | evolvingSEO0