Linking shallow sites to flagship sites
-
We have hundreds of domains that we are either doing nothing with, or they are very shallow. We do not have the time to build enough quality content on them since they are ancillary to our flagship sites that are already in need of attention and good content.
My question is...should we redirect them to the flagship site? If yes, is it ok to do this from root domain to root domain or should we link the root domain to a matching/similar page (gymfranchises.com to http://www.franchisesolutions.com/health_services_franchise_opportunities.cfm)? Or should we do something different altogether?
Since we have many to redirect (if this is the route we go), should we redirect gradually?
-
Your first link didn't work.
Links from these shallow sites probably won't help much for passing link juice (low authority presumably) but if they're getting traffic then you might want those visitors to see your flagship brand where you have the bulk of your content. In that case, it would benefit the visitor and therefore would be worth doing.
As always be careful with linking to your flag ship site if the shallow sites are linked to by spammy sites. It seems to already doing pretty well so taking chances for minimal benefit probably wouldn't be worth it.
-
Your flagship site seems to have pretty good stats. Depending on the quality and traffic going to your other sites i'm not sure i would do anything with them.
If the hundreds of site you have are not ranking and are say PR0 with little to no incoming links I would just leave them as dead and move on without linking or 301ing to your main site as it may look like link spamming or other black hat tactics.
On the other hand if they are more worthwhile useful sites with traffic and ranks etc I would either pick the best few and work on them and make them better or 301 them into your main site if the admin is too much. if they are worth 301ing but not worth anything else i would put them in at top level for simplicitys sake if there is a good number to do.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
"Links to your site" in google webmaster tools not showing any data
Hello All I have a very strange query regarding the "Links to your site" section in webmaster's account my account does not show the Link data after so many days (more then 30 days) of verification. Can you please help me out how can I get my data in the webmaster's account?
Technical SEO | | barnesdorf
Please note I have verified the account using Google Analytic verification process. (does this affect?) I have seen this issue in my two websites which I have verified by Google Analytics. Please help me out.0 -
Does it matter if I leave image links pointing to old site when I move a wordpress blog?
Hi everyone I am moving a blog from one site to another. I have all the 301 redirects etc under control, but my question has to do with image links in the blogs. The image links all point over to the old site once the posts are copied over. Is this a major problem from an SEO perspective? Lots of links pointing out to an old site? It won't matter from the users perspective as I have 'none' for the image URL, so the user will never know. I will reload all the images if necessary but boy that will be a lot of work. Or is there a shortcut? Thanks very much Wendy
Technical SEO | | Chammy0 -
Track outbound links
I would like to track outbound links at http://bit.ly/yYHmbf 1. Shall i add the following code before at the above page What does 100 means in above code ? 2. Then use this for each outgoing link ``` [onClick="recordOutboundLink(this, 'Outbound Links', 'example.com');return false;">](http://www.example.com) ``` [](http://www.example.com) ```[``` http://www.example.com is the outbound link Am i right on both counts ? where should i look for report in GA ? ```](http://www.example.com)
Technical SEO | | seoug_20050 -
Time on site
From what I understand, if you search for a keyword say "blue widgets" and you click on a result, and then spend 10 seconds there, and go back to google and click on a different result google will track that first result as being not very relevant. What I don't understand is what happens when (and this happens all the time, i did it today) you click on a result go to that page, find it (not?) relevant and then get distracted, phone call, or someone calls you into another room in the office. You end up accidentally leaving the tab open all day long, and never go back to the google search. So your time on site to google is what? infinity? there must be an upper cap here? at some point they must say, ok, the user is gone, time on site = our maximum = 5 minutes?!? Get me? any insight?
Technical SEO | | adriandg0 -
Too many links on my site
Hi there everybody, I am a total SEO newbie and i am burning with questions. I had my site crawled and found out that it contains too many links. The reason is that it is a site where I constantly write news and articles and each one of them is a new Joomla item, thus a new link. I actually thought lots of content is good for SEO. How am I supposed to reduce the link amount?
Technical SEO | | polyniki0 -
Traffic has dropped from my site.
Hello, I never had amazing traffic, but during the last week my site seems to have almost dropped of search engines. Nothing drastic has changed during this time that I can see would have caused this. The site is http://www.comparebestodds.com Does any one have any ideas that can help? Thanks
Technical SEO | | jwdesign0 -
Are lots of links from an external site to non-existant pages on my site harmful?
Google Webmaster Tools is reporting a heck of a lot of 404s which are due to an external site linking incorrectly to my site. The site itself has scraped content from elsewhere and has created 100's of malformed URLs. Since it unlikely I will have any joy having these linked removed by the creator of the site, I'd like to know how much damage this could be doing, and if so, is there is anything I can do to minimise the impact? Thanks!
Technical SEO | | Nobody15569050351140