In need of guidance on keyword targeting
-
Hello
I'm in need of some guidance as my head has gotten into a spin.
Here's the website - www.onsite-sm.co.uk
Here's the keywords - concrete repair, concrete repairs, concrete repair contractors
Here's the question - The homepage doesn't really rank for anything specific and the concrete repair page isn't really strong enough to rank for the above keywords. What should I do?Thanks for any help.
-
I agree with Jared's comments - the current keyword layout of the pages is an effective one. There's probably tweaks that can be made but overall I don't see major issues with having concrete repair as a subpage.
This homepage is ranking on page 1 for "concrete repair west yorkshire". That may or may not be the ideal keyword, but I would focus on link building - run your way through this entire list of opportunities and see how that affects performance.
-
To be honest Mr Fanucci, most of the keywords have been specifically chosen. I'm not necessarily saying they are the correct ones though. Concrete repairs brings up a mix between contractors and DIY concrete and cement options. This is why I feel it might be much better placed to optimise for concrete repair contractors/specialists.
The main reason competitors sites outrank this site is down to links. Not many of them really do social media, blogging, case studies, guest posts etc either..
-
Thanks for the response, Jared.
Your advice is similar to what has already been implemented, thankfully. The natural approach is set in place.
Unfortunately the site still does have quite low metrics, even after working on it for a while. It really seems a struggle to get inbound links to such a site.
-
Jared has added some good points. Have you looked at your competitors? Understanding how and why their sites outrank your site? Have you prioritized your entire list of potential keywords and search queries?
-
It looks like these guys do a lot more than just concrete repair. For that reason alone, I wouldnt try and fully optimize the home page for just concrete related keywords.
Since the site itself has very low metrics to begin with, you basically have a clean slate. Id optimize all of the services landing pages for their respective keywords (i.e. concrete repair, concrete repairs, concrete repair contractors for the concrete page, though I would not triplicate any one keyword) making sure they had good titles, good amount of unique copy and so on.
Its a natural approach to the taxonomy which always works well for Google placement. It wont get your to rank with on-page alone (except maybe some of the more obscure services) so some inbound links will probably be needed.
Good Luck!
-
If you re concerned about that then I would look at ranking the deeper page at something that is longer tail and lower competition. This should then allow your homepage to rank. Best thing is to test and measure the results.
-
Cheers Adam
I'm worried that both pages will be competing for the same phrases then. Reckon this will affect my chances of ranking?
-
You could start by optimising the homepage for those terms and track the rankings from there.
Focus on optimising the title tag to include those keywords, looking at the content of the homepage I would say that is fine for now.
From this see what movements in rankings you get. If you still get very little movement you will have to look into starting a campaign to attract some links to your site to further help movement. For this it may be worth contacting a professional to assist on how to go about this.
Let me know how you get on.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword ranking for different page than the page optimized
I have optimized "equipment trailer for rent" on this page: http://www.bigtrailerrentals.com/flatbed-trailer-rentals/equipment-deckover. I'm wondering if anyone can tell me why Google has chosen to rank the keyword phrase for this page: http://www.bigtrailerrentals.com/flatbed-trailer-rentals/equipment-24 This is just one example. It has happened on several of my pages / keywords.
On-Page Optimization | | BigTrailerRentals0 -
When, if ever, would you need to use: example.com/en
Is there any reason to have /en on your website if your website is only in English? Or is it worth having in case you are preparing to translate into other languages? And is there any advantage to being: en.example.com over example.com/en Thanks
On-Page Optimization | | CosiCrawley0 -
Best On page SEO guides needed.
I know my question looks so basic but let me explain what I want. I want advanced on-page SEO guides, should include something new exce[t the below listed things: title, description keyword in article content length video images with alt tag headings external authority links internal links please share something new....
On-Page Optimization | | hammadrafique0 -
Keywords in Navigation
Hi, What is best practice for main navigation links with regards to use of keywords in them. For example is it best to using the phrase 'Pricing", "Website Pricing" or "Website Design Pricing" To me 'Pricing' is more appropriate because to the user they know they are on a website designer's site so what else would pricing be for right?! Furthermore you use less 'real estate' on the nav bar! There is on page text around the site which has links to "see our website design pricing" etc so I assume that is perhaps a more natural place to include that phrase? Look forward to your insights 🙂
On-Page Optimization | | NeilD0 -
Adding keywords to URL's
I understand the importance of having the keyword in the URL (at least now I do). When I created my site (www.enchantingquotes.com), I was completely ignorant about SEO. So....question is...how do I go about adding keywords to already done pages? Do I create a new section and then redirect - or do I have to basically recreate pages? Thx much 🙂
On-Page Optimization | | enchantedgirlz0 -
Avoid Keyword Self-Cannibalization | Help needed
I just ran a grade report for one of my niche websites and I can't seem to fix the following issue: Avoid Keyword Self-Cannibalization
On-Page Optimization | | severtservice
Easy fix Cannibalizing link "Buikspieroefeningen voor thuis en een lager gewicht" and "Buikspieroefeningen voor thuis" Explanation It's a best practice in SEO to target each keyword with a single page on your site (sometimes two if you've already achieved high rankings and are seeking a second, indented listing). To prevent engines from potentially seeing a signal that this page is not the intended ranking target and creating additional competition for your page, we suggest staying away from linking internally to another page with the target keyword(s) as the exact anchor text. Note that using modified versions is sometimes fine (for example, if this page targeted the word 'elephants', using 'baby elephants' in anchor text would be just fine). Recommendation Unless there is intent to rank multiple pages for the target keyword, it may be wise to modify the anchor text of this link so it is not an exact match. -- Well, I've tried really everything (I believe) but this issue is not going away.
Could anyone help me out with this? My site = www.debuikspieroefeningenvoorthuis.nl Thanks!
Dennis0 -
301 redirect and then keywords in URL
Hi, Matt Cutts says that 301 redirects, including the ones on internal pages, causes the loss of a little bit of link juice. But also, I know that keywords in the URL are very important. On our site, we've got unoptimized URLs (few keywords) in the internal pages. Is it worth doing a 301 redirect in order to optimize the URLs for each main page. 301 redirects are the only way we can do it on our premade cart For example (just an example) say our main (1 of the 4) keywords for the page is "brown shoes". I'm wondering if I should redirect something like shoes.com/shoecolors.html to shoes.com/brown-shoes.html In other words, with the loss of juice would we come out ahead? In what instances would we come out ahead?
On-Page Optimization | | BobGW0 -
Switching URL from keyword heaven to actual brand name?
Our client has a site, we'll say it's delicious-lemonade.com (That's an example.) Their brand name, however, is PowerSky. (That's an example, but the point is that it's the name of a technology, and has NOTHING to do whatsoever with being a drink. Someone would never guess what the product was, by the brand name.) The client has this domain name for a long time. The domain name itself is a top keyword for their product. We are building a new site for the client and have planned to use the brand name (PowerSky) as the primary domain, so PowerSky.com, with the product page being PowerSky.com/Delicious-Lemonade. And we are planning to redirect Delicious-Lemonade.com to PowerSky.com. However, we are concerned about the SEO hit the site is going to take. What recommendations can you make in this situation?
On-Page Optimization | | grayloon0