A/B Testing.. Are you doing? how is it been? What do you think would be the best path for who is starting now?
-
Hey Mozers,
One of my 2014 resolutions is to start doing A/B Testing, so far I have been following "best practices" and "common sense" when comes to website design, but I would like to go above and beyond.
I was hoping a could get a few tips some of you that are already doing A/B testing.
How is it been? Do you see a great ROI? What do you think would be best path for who is starting now? Any book or links you would recommend?
Thanks
-
Hi Filip,
Check this article out - http://blog.kissmetrics.com/100-conversion-optimization-case-studies/ - 100 case studies broken down in simple format. By having 100 case studies one can really see there is no right / wrong and one approach for all websites, but at the same time some outstanding tips and observations. 1 thing I have learned: keep it simple, ideally focus on 1-2 main messages on your homepage, even though you burn to highlight 10 different things you feel is so great about your business.
-
Hi Felip,
I really like this page: http://whichtestwon.com/ - it shows different A/B testing people have conducted and results. You can get some ideas from this.
When I first started, I also read this blog post from Optimizely.
Other tricks I did was to visit competitor websites and see what they are doing to get ideas for my own A/B test.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the best way to handle annual events on a website?
Every year our company has a user conference with between 300 - 400 attendees. I've just begun giving the event more of a presence on our website. I'm wondering, what is the best way to handle highlights from previous years? Would it be to create an archive (e.g. www.companyname.com/eventname/2015) while constantly updating the main landing page to promote the current event? We also use an event website (cvent) to handle our registrations. So once we have an agenda for the current years event I do a temporary redirect from the main landing page to the registration website. I don't really like this practice and I feel like it might be better to keep all of the info on the main domain. Wondering if anybody has any opinions or feedback on that process as well. Just looking for best practices or what others have done and have had success with.
Web Design | | Brando161 -
What to do with blog pagination / categories
On our new website we are going to have a blog that is custom built. However, you can browse the general blog with pagination. You can also nest into the categories or by month. Doing each will have a different link: Category: www.mywebsite.com/blog/web-guides/Month: www.mywebsite.com/blog/2014/january/ My question is what is the best thing to do with these pages. Rel Canonical them to the blog home? Or nofollow/noindex them? Will Google not see these as duplicate content pages?
Web Design | | vortexuk0 -
Best techniques for trying to rank a single page website?
I am new to SEO and am currently trying to market a single page website. Its proving to be hard. I have managed to get the site to page one for a few keywords and it is improving (upto page 2 for some desired keywords) but it seems to have stuck there for a few weeks now - with no movement. I am able to develop it if required. However I thought that I would just ask if there was anything that could give it a nudge without this? I have done on-site optimisation. As far as I'm aware that's about as good as it can be. So any advice?
Web Design | | Chstphrjohn0 -
Best SEO practice - Umbrella brand with several domains
Hi, we have several blogs and comparison sites on specific topics. All the domains rank on top positions in very competitive niche markets. We think that we can get more profit out of the domains when we put them under an umbrella brand. Customers that visit domain A can then also find products easily on domain B. We see this for example on health.com, with several brands in the top. To maintain or improve our rankings i'm looking for specific information for the link structure. For example, is it better to have the 'about us'/rel=author on each domain, with contributors on that specific domain or is it better to have them all in the (umbrella) brand domain. At the moment we have the structure like this: domainA.com, domainA.com/blog, domainA.com/about-us and domainB.com, domainB.com/blog, domainB.com/about-us. I think to maintain the rankings it is best to keep specific content (like blog/ about us) on the domain. So is it the best to just do side wide links with a logo (like health.com) and what about hosting? We work with wordpress, so all domains will be hosted on one ip? when we use the multiple site option of WP? All information on this topic is more than welcome 🙂
Web Design | | remkoallertz0 -
Multi-page articles, pagination, best practice...
A couple months ago we mitigated a 12-year-old site -- about 2,000 pages -- to WordPress.
Web Design | | jmueller0823
The transition was smooth (301 redirects), we haven't lost much search juice. We have about 75 multi-page articles (posts); we're using a plugin (Organize Series) to manage the pagination. On the old site, all of the pages in the series had the same title. I've since heard this is not a good SEO practice (duplicate titles). The url's were the same too, with a 'number' (designating the page number) appended to the title text. Here's my question: 1. Is there a best practice for titles & url's of multi-page articles? Let's say we have an article named: 'This is an Article' ... What if I name the pages like this:
-- This is an Article, Page 1
-- This is an Article, Page 2
-- This is an Article, Page 3 Is that a good idea? Or, should each page have a completely different title? Does it matter?
** I think for usability, the examples above are best; they give the reader context. What about url's ? Are these a good idea? /this-is-an-article-01, /this-is-an-article-02, and so on...
Does it matter? 2. I've read that maybe multi-page articles are not such a good idea -- from usability and SEO standpoints. We tend to limit our articles to about 800 words per page. So, is it better to publish 'long' articles instead of multi-page? Does it matter? I think I'm seeing a trend on content sites toward long, one-page articles. 3. Any other gotchas we should be aware of, related to SEO/ multi-page? Long post... we've gone back-and-forth on this a couple times and need to get this settled.
Thanks much! Jim0 -
What's the best way to structure original vs aggregated content
We're working on a news site that has a mix of news wires such as Reuters and original opinion articles. Currently the site is setup with /world /sports etc categories with the news wire content. Now we want to add the original opinion content. Would it be better to start a new top /Opinion category and then have sub-categories for each Opinion/world, Opinion/sports subject? Or would it be better to simply add an opinion sub-category under the existing news categories, ie /world/opinion? I know Google requests that original content be in a separate directory to be considered for inclusion in Google news. Which would be better for that? Regarding link building, if the opinion sub-categories were under the top news categories, would the link juice be passed more directly than if we had a separate Opinion top category?
Web Design | | ScottDavis0 -
Best way of conserving link juice from non important pages
If I have a bunch of non important pages on my website which are of little use in the SE's index - IE contact us pages, pages which are near duplicate and conflict with KW's targetting other pages etc, what is the best way of retaining the link juice that would normally be passed to these pages? Most recent discussion I have read has said that with nofollow you effectively just loose link juice, as opposed to conserving it, so that doesn't seem a great option. If I do "noindex" on these pages, would that conserve the link juice in the site, or again would it be just lost? It seems quite a tricky situation as many pages are legitimate for customer usability, but are not worth having in the SE's index and you better off consolidating link juice - so it seems you are getting penilised for making something "for users". Thanks
Web Design | | James770 -
Looking for an open source or wordpress designer that knows seo best practices
I have almost lost my patience in trying to find a web developer for our project. I have searched high and low from freelancers to us based firms. All I can find; freelancers that can't get the job done, but promise they can and us based firms that are currently getting away with murder charging through the nose on work that is not acceptable to say the least. US based Firms 1. Seem to give you as little work as possible to increase their margin. I get it we all need to make money. 2. Everyone knows how to do everything until you start telling them that you have a little education in the industry and will be testing their work. All of the sudden they no longer talk to you. 3. Got a few recommendations and they are all subpar performers. After asking them why their builds load so slow or have so many errors they have excuses that point to the customer Freelancers over seas. 1. I am not sure where to start with this. I have searched high and low in freelancer for someone that I can trust to build a site. Of course there is a ton of junk to look through. After countless hours of narrowing down the individuals I am thinking of giving a shot I find that they are not capable of the job. All I want is a new website from a firm that is honest and knows what they are doing. That is educated in seo best practices. That can build a quality website and actually has references of sites they built that are still up and running and test out alright. It is pretty bad when web development companies miss simple items like h tags. Really? Does anyone know of someone that knows what they are doing? That can work with someone that knows how to run a dvd player. Just disappointing to see all these web companies and freelancers that get away with murder. Who earns their keep in this industry?!?!?!?
Web Design | | forecastedinvestments0