Pre-launch site or not
-
We are going to set up a new site in four months. Historically we always set up a simple Wordpress "Pre-launch-site" with relevant texts to start ranking in the SERP. Anyone with experience of doing/not doing this and what is had led to?
A site with relevant texts also should have incoming links, which needs more work.
-
Thanks alot! The reason for the pre-launch site would på to get up relevant content and start building SEO-value. Of course, there would be much more beneficial to also get some inbound links, however the resources for this is limited.
Setting up a Wordpress-site is not much work and I have the content, but I am not sure if it is worth doing anyway?
-
Pre launch is always a great idea but setting up a page that says coming soon with an option to subscribe, didn’t really work well (at least now!) as everybody is doing this already!
You have to be a little more creative with your pre launch strategy and this can give you great amount of links, subscriptions and more importantly buzz within the targeted audience.
Sam Crocker write a great post on Moz.com a while back where he discuss in detail about how to go with Pre Launch and how a great pre launch strategy can create a buzz within the targeted audience.
Here is the article: http://moz.com/blog/creating-a-buzz-prelaunch
Hope this helps!!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best site structure for us?
Hey guys, I have a somewhat silly question that I probably know the answer to - but would still like to hear your POV's. We're a WP theme making company but we also build other stuff. Context: 1. All demos for themes currently go under domain.com/Theme_A/ The demo is lorem ipsum so is marked noindex nofollow. That being said we get rocking analytics data usually (not sure if it's still valuable for G after the noindex). 2. Currently we need landing pages for themes and we're running them under domain.com/Theme_A/optimized-landing-page-title.php dofollow and indexed ofc. My question is...Would we be better off to include all landing pages under a domain.com/wordpress-themes/ category/tax and then go for the optimized-landing-page-title.php page? Does it make any difference either or? Right now we're not REALLY running them on subdomains (though the structure seems like it), they're just folders. We're thinking that more seo juice would flow through the different pages if we have them all under the same category, rather than basically starting from scratch each time under a new folder. Right? Thanks!!!
On-Page Optimization | | andy.bigbangthemes1 -
Magento - How to avoid duplicate content on products that span different sites.
We have 4 Magento store fronts that operate out of the same backend. Is there any way to safely have products that span multiple stores without getting a duplicate content penalty? thanks!
On-Page Optimization | | Shop-Sq0 -
Why is my site not ranking?
Could you please help me understand what is wrong with this site: www.award-certificates.com It simply isn't ranking after about 3 years and I am not so sure what I can do to improve it.
On-Page Optimization | | nicolebd0 -
Should "white label" sites be unique IP addresses?
My company is planning "white label" subsites with unique URLs. Should these sites be unique IPs in order to use them for link building?
On-Page Optimization | | theLotter0 -
Site Architecture: How do I best Optimize for Similar Keywords?
Hello Moz Community! I'm really struggling trying to decide on an improved site architecture. I run an online proofreading & editing website. This leaves us targeting many different niche keywords. For example: blog editing/proofreading, essay editing/proofreading, book editing/proofreading, resume... you get the point. I feel like editing & proofreading are similar enough to target on the same page(s). However, the issue is that I'm also having to deal with what I'm calling derivative keywords. For example, when I try to optimize for 'essay editing/proofreading', I also have to think about: paper editing, paper editor, paper correction, edit my paper, etc. I would have no problem optimizing the page for 'essay editing' in the title, H1, etc. and then targeting these words as secondary keywords within the body text, etc., however, I keep thinking 'a large slice of a small pie is better than a small slice of a big one.' You see, the keyword 'essay correction' has only about one-third the monthly searches as 'essay editing', but it is 50% less competitive. The same is loosely true for the rest of the 'derivative' keywords. I'd have no problem building specific pages for these derivative keyword groups, however, I'm very concerned how this would effect my site from a user experience perspective. I don't want to have a master "services" page with links to book editing, resume editing, essay editing, etc. and then also show paper editing, essay correction, etc. To me, this would be confusing... "What's the difference between essay editing and paper editing?". Any guidance is much appreciated. This has got my head spinning! Thanks!
On-Page Optimization | | TBiz0 -
How do i chaneg a url without losing pre-existing linkjuice?
my client has a page on his site: www.revisitors.com/REF/TEST the page is for a free traffic offer...i have this page currently ranking 25th or so for "free traffic" - a great keyword to rank for to promote this offer with..... i want the url to be www.revisitors.com/free-traffic.html and then change the title tags to free traffic | free targeted traffic or something along those lines....i have hardly put in any linkbuilding work at all to get to 25 - it was a surprise but now that we are there i want to tighten things up and optimize as well as possible.... how do i do this without losing previously built linkjuice and without having a duplicate content issue for having both pages exist with a 301 redirect.... if i am wrong about something please dont hesitate to set me straight...i am only masquerading as an seo expert these days anyway.....thanks.
On-Page Optimization | | Ezpro90 -
Is it better to include the secondary keyword or site name in a title tag?
When I add a site name to my title tag with long-tailed primary and secondary keywords the title tag is longer than 70 characters. I need to include all three parts, so what should I do? At 70 characters the site name is usually partially cut off. I do not want to get penalized by Google, but I need to include the site name to have consistency. I am using the format Primary Keyword-Secondary Keyword | Site name
On-Page Optimization | | lwilkins0 -
URL structure for a new WordPress site
Hi I'm building a new next big thing website from scratch (for a translation agency) and I encountered an issue with the URL structure. I need to chose the URL for important targeted keyword pages and I have a conflict between two tools I'm using. Please read below the situation: domain: mashtranslation.com target keyword: french translation services which URL you think is better from a SEO point of view (and possibly for users): mashtranslation.com/services/french/ OR mashtranslation.com/french-translation-services/ I'm asking this because one WordPress plugin (Wordpress SEO by Yoast) says the URL structure is not optimised while another tool (Market Samurai) says the URL is optimised.
On-Page Optimization | | flo20