What is the best way to handle small business site architecture?
-
I do allot of work for small businesses with around 15-20 total pages. What is the best site architecture? For example if its a landscaping website, should there be a services category page and pages under that (domain.com/services/lawn-mowing.html) or should it be flatter (domain.com/lawn-mowing.html) They offer about 10 different services.
-
I would personally go for the domain.com/lawn-mowing.html structure, less clicks to get to your information and easier from a crawl perspective, the extra category page seems like you would be having a page for a pages sake and you would just be burying your important content deeper in the site. Having a menu that has these ten services at the top level is much more efficient site architecture in my opinion. Obviously if it starts getting to much you would have to think about categories.
Remember you always want the minimal amount of links between the homepage and any other page on the site. For a small site you can have one level on your menu and provide relevant anchor text in the navigation on each page to the corresponding page. Obviously for any bigger site you would want to implement a pyramid structure to order the information efficiently.
-
If they offer 10 services I would use this URL: domain.com/lawn-mowing.html however you may want to link to it from a services page (domain.com/services.html ---> domain.com/lawn-mowing.html) here is a good WBF on internal linking : http://www.seomoz.org/blog/smarter-internal-linking-whiteboard-friday
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can i increase DA of my site?
hello everyone, I have my 4-month-old blog, PA of the website is 17 yet DA is as yet 5. I don't have the foggiest idea how to expand the DA of the site. It would be ideal if you propose to me how to expand the DA of Site get best jigsaw Thanks
On-Page Optimization | | Salman425521 -
Unsure about improvement of inner sites
Hi ! I want to improve the ranking of Home on my site. Now I did some on-page SEO on Home itself for the keyword "Webdesign Freiburg". How much does it make sense to put this keyword also into inner sites - although I primarily want to rank Home for this keyword? Does Home profit from putting the keyword into subpages? Cheers and thanks Marc
On-Page Optimization | | RWW0 -
Duplicate content on events site
I have an event website and for every day the event occurs the event has a page. For example: The Oktoberfest in Germany the event takes 16 days. My site would have 16 (almost)identical pages about the Oktoberfest(same text, adres, photos, contact info). The only difference between the pages is the date mentioned on the page. I use rich snippets. How does google treat my pages and what is the best practice.
On-Page Optimization | | dragonflo0 -
Best URL structure for my page
Hey everyone, I am wondering what is the best URL structure for my activity booking page in Bali. http://www.thingstodoinbali.com/bali/sports/water-sports/rafting/ or http://www.thingstodoinbali.com/bali/sports/water-sports/rafting-bali/ or would you recommend something else? Most people would google for "activity bali" in this case "rafting bali". Please advice. Thanks for your time and help in advance!
On-Page Optimization | | c.eiermann0 -
SEO Title Tag Best Practice?
Hi, I would like to know if appending site name at the end of page title ( page title -_ Site Name/Site URL_ ) is a good/bad practice in reference to SEO? If a good practice which is better ( Site Name or Site URL )? Example: 20 Things you didn't know about zombies - coed.com Thanks in advance
On-Page Optimization | | COEDMediaGroup0 -
How to handle wordpress tags
Hi fellow SEO mozzers, I am getting 'duplicate content' errors when our site is crawled, mainly down to our WordPress blog and how we have handled tags. Currently, they are being crawled and as such are regarded as duplicate pages. I have read several different articles on how to handle tags. Some suggest noindex the tag URL's. Others suggest to optimize them and allow them to be indexed since Google has confirmed they won't penalize a WordPress site for having archive pages that publish and point to the same content. It will select the best link to represent the cluster of links. Over the past few months, nearly 4% of our WordPress traffic have been referred by tag pages listed in search engines. Initially I was going to noindex the tag pages, but going on the above info I wonder should I leave them as they are? Or is the issue that having duplicate content will lead to inefficient crawling? Any views/opinions on how best to handle this?
On-Page Optimization | | efink0 -
Which pages on my site should I back link to
The majority of the back links I have been creating link directly to our home page and to the store page. Is this the best approach or should I be trying to spread the links throughout our site to include product categories and subcategories etc?
On-Page Optimization | | Hardley0 -
On my site, www.myagingfolks.com, only a small number of my pages appear to be indexed by google or yahoo. Is that due to not having an XML sitemap, keywords, or some other problem?
On my site, www.myagingfolks.com, only a small number of my pages appear to be indexed by google or yahoo. I have thousands of pages! Is that due to not having an XML sitemap, keywords, or some other problem?
On-Page Optimization | | Jordanrg0