Category vs Product level URL - Does it Matter?
-
Is there much google juice to be had by moving a key "money making" product up the URL structure?
For example, in this URL http://www.over50choices.co.uk/Funeral-Planning/Over-50-Life-Insurance.aspx will we gain any juice moving "Over-50-life-insurance" out of the "funeral planning" category and directly to the Domain eg www.over50choices/over-50-life-insurance.aspx ?
The page currently ranks on page 2 and 3 for various phrases and we are looking to get to page 1 - its a very competitive set of keywords!
Thanks
Ash
-
Thanks Wes
Those 2 articles are spot on for what i am looking for!
Ash
-
Think about how you want to see the information divided from a user perspective.
If the user wants to read about funeral plans and how everything works than the calculator perhaps does not belong on the page. If their is a pricing page, the calculator would fit right in.Don't overthink the keyword optimization in a way that it harms the user experience on your website. When thinking about keyword optimization it's helpful to read these two awesome blogposts by Cyrus Shepard here on Moz about keyword optimization in themes/concepts instead of individual keywords.
-
HI Wesley thanks for your advice.
On a connected matter are you able to help with whether its better to have say, 4 individual pages on one subject, with v similar keywords eg funeral plans, compare funeral plans, funeral costs, funeral calculator or should i put all the text onto one page - taking the text to approx 1700 words?
Or i could use tabs across the page just above the fold to make the user experience easier?
Thanks
Ash
-
This change won't give you a very good benefit over what you have now. URL changes are never a good idea unless you have a really good reason for it.
In your case the url structure looks good and i don't think you should alter it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Same subcategory in different main categories
Hi all, A fairly common problem in webshops is having the same subcategory in multiple main categories. Let's take the following example: example.com/legal/economic-law/company-law example.com/tax/companies/company-law I came across this interesting article on this topic: https://moz.com/community/q/e-commerce-site-one-product-multiple-categories-best-practice Although I understand that the answer on the above question is the most thorough method, I don't see a problem with just using canonicals either. On the webshop we are restructuring, there are only a few of these subcategories that return in multiple main categories, so generating a path via user activity and storing it in a cookie doens't seem really necessary to me. Is it ok to just use canonicals or can this cause issues? Thanks.
Intermediate & Advanced SEO | | Mat_C2 -
How To Shorten Long URLS
Hi I want to shorten some URLs, if possible, that Moz is reporting as too long. They are all the same page but different categories - the page advertises jobs but the client requires various links to types of jobs on the menu. So the menu will have: Job type 1
Intermediate & Advanced SEO | | Ann64
Job type 2
Job Type 3 I'm getting the links by going to the page, clicking a dropdown to filter the Job type, then copying the resulting URL from the address bar. Bu these are really long & cumbersome. I presume if I used a URL shortener, this would count as redirects and alsonot be good for SEO. Any thoughts? Thanks
Ann0 -
Schema.org on Product Page showing strange result if you post url in google
Hi All, We have implemented Schema.org for our products and currently if you put the url in google, the results showing up are not the meta description but some of the schema.org content along with some other rubbish at the bottom . Do you know if we are doing this wrong as in GWT it all looks okay and says it fine? You can get the url from here -http://goo.gl/aSFPqP Any assistance, greatly appreciated. thanks peter
Intermediate & Advanced SEO | | PeteC120 -
Canonical URL & sitemap URL mismatch
Hi We're running a Magento store which doesn't have too much stock rotation. We've implemented a plugin that will allow us to give products custom canonical URLs (basically including the category slug, which is not possible through vanilla Magento). The sitemap feature doesn't pick up on these URLs, so we're submitting URLs to Google that are available and will serve content, but actually point to a longer URL via a canonical meta tag. The content is available at each URL and is near identical (all apart from the breadcrumbs) All instances of the page point to the same canonical URL We are using the longer URL in our internal architecture/link building to show this preference My questions are; Will this harm our visibility? Aside from editing the sitemap, are there any other signals we could give Google? Thanks
Intermediate & Advanced SEO | | tomcraig860 -
Purchase second-level gTLDs?
So, I've been asked if it makes SEO sense for our company to grab a bunch of second-level gTLD (which we were earlier calling gTLD subdomains incorrectly) so that we can capitalize on redirecting them to our relevant pages that might not be ranking as well (if Google treats them like EMDs). For instance, buy something analogous to red.shoes, blue.shoes, purple.shoes and so on and then redirect them to our relevant pages for that product. Someone owns the .shoes domain but is happy to sell us second-level domains like red.shoes for $20-30. The question is, if we scoop up 100 or so of these relevant to our product, will it matter? I guess it depends on how Google is going to treat these. Anyone know?
Intermediate & Advanced SEO | | Jen_Floyd0 -
Tagged URL ranking organically
I've noticed that one of our GA tagged urls are ranking organically & therefore is skewing the referral data. The campaign that we were tracking is no longer active but the link still works, but it's going to an old landing page. I asked our developers if we could redirect it but they said that it didn't work. Does anyone have some advise or a solution for this? Thanks!
Intermediate & Advanced SEO | | Elihn0 -
URL blocked
Hi there, I have recently noticed that we have a link from an authoritative website, however when I looked at the code, it looked like this: <a <span="">href</a><a <span="">="http://www.mydomain.com/" title="blocked::http://www.mydomain.com/">keyword</a> You will notice that in the code there is 'blocked::' What is this? has it the same effect as a nofollow tag? Thanks for any help
Intermediate & Advanced SEO | | Paul780 -
What Should I Do With My URL Names?
I release property on my blog each week, and it has come to the point we will get property in the same area as we have had in the past. So, I name my URL /blah-blah-blah-[area of property]/ for the first property in that area right. Now I get a different property in that same area and the URL will have to be named /blah-blah-blah-[area of property]-2/. Now I'm not sure if this is a major issue or not, but I'm sure there must be a better way than this, and I don't really want to take down our past properties - unless you can give me good reason too, of course? So before I start getting URLs like this: /blah-blah-blah-[area of property]-2334343534654/ (well, ok, maybe not that bad! But you get my point) I wanted to see what everyones opinion on it is 🙂 Thanks in advance!
Intermediate & Advanced SEO | | JonathanRolande0