How to find keywords in super-small niche?
-
hi
I try to find good keywords to rank a “dog day care” site for and can't seem to find anything that makes sense.
This is a company that sells franchises of their service – dog day care. So there is a “mother site” where they advertise service in general and try to sell franchises.
If you go “pet franchise”; “pet franchises”; “dog day care franchise” etc – you get virtually zero traffic keywords.
On the other hand if I use “doggy day care” it will bring mostly people who are looking for a place to leave their dog for a day. Doesn't make sense either way.
Same goes for local sites. If you look at “doggy day care location” it brings next to nothing. Using “doggy day care” without specific location doesn't make sense either, as certain location applies only to people living in say 50 mile radius.
I would really appreciate any ideas how to approach this. How to promote small “dog day care” franchising company?
And how to promote particular locations?
Thank you in advance,
JJ
-
I agree that keyword rankings just aren't all that important in the scheme of things. However - if that is what they care about at least that part of your job will be very easy. They will rank - of this there is no doubt.
You are more than welcome for the suggestions - I hope it works out for you (and your client).
Cheers
-
@Federico Einhorn @DennisSeymour I will try this tool on weekend. I'm using google keyword planner, moz tools, market samurai and other methods. I know semrush as well. The problem is that there seems to be a very limited number of searches for this niche keywords, regardless which tool you use. @ Billy Jefferson Yes, that was exactly my suggestion. It's comforting to see that someone actually confirms it. The problem is that they seem to be obsessed with “keyword rankings” which in this case is secondary in my opinion. I want to target “dog blogs” in certain areas and use FB advertising to target people who have/like dogs and live in areas of our interest. Suggestion about “kennels” and especially partnering with local hotels was something I haven't thought about before. Thank you for your help Regards, JJ
-
You might consider going a bit more broad with terms like "franchise opportunities" etc.... I believe that your more long tail terms are going to be so niche that although they will drive more relevant traffic, they aren't going to drive much of it at all but pairing these with more broad (yet still relevant terms) should at least get the ball rolling.
Something like this is probably going to do better with more direct advertising as well - ads on pet specific websites, veterinarian websites and maybe some start up type or entrepreneur blogs...
These super niche sites can be far more difficult to drive relevant traffic to than websites in super competitive markets but you can do it. It will take some out-of-the-box thinking
For the local sites I would concentrate more on 'kennel' terms than 'day care' terms but again - ads on local vet websites etc... would be your best bet - even partnering with local hotels that don't allow pets and get them to advertise the kennel on their hotel websites would probably be a great idea.
Good luck.
-
Ubersuggest and Keyword Researcher can help with getting keywords from Google instant. You could try Adwords and see there. You could try to find competitors as well, and use Semrush.
-
Have you tried Ubersuggest? http://ubersuggest.org/
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
White hat on a small business budget.
How can a small internet marketing firm build links and do SEO for small business clients? Seems to me the white hat link building would be next to impossible to do while making money at the same time. Say a small business client has $300 per month to spend on internet marketing... how can you possibly do white hat work for that kind of money? If you can... then how?
Link Building | | Superflys0 -
Keyword Domain URL structure
Hello all, We have a domain with one of the primary keyword within the domain itself (audisite) and reading through some of the topics, having a keyword within the domain itself seems to be not as significant as we had assumed. We currently have a URL strucuture ( http://audisite.co.uk/new-audi/a4 ) which we were thinking of modifying to something like audisite.co.uk/a4 based on the premise that the 'audi' keyword is already in the domain itself. Also in terms of URL optimization, which of these will be the most effective URL (if the content is exactly the same). Or is my whole approach incorrect to URL optimization fundamentally incorrect? /a4 /new-audi-a4 /new/audi-a4 /new-audi/a4 /new/audi/a4 I will be very grateful for any advice/suggestions/pointers. Thank you very much for your time.
Link Building | | nirpan0 -
Niche Web Design company - Links from all your clients - Good or Bad?
If you were a web development company that specializes in a specific niche & you were to have a link back to your website on all of the websites you have designed would this be seen as crappy links & would hurt you due to the Penguin Algo updates? Or since it's a niche web development company, having links from the same industry websites be seen as decent links? Thanks
Link Building | | DCochrane0 -
Building on Brand for a keyword heavy domain with bad backlink profile
The domain is keyword heavy think along the lines of "mountainbikes.com" and they are ranking ok for mountain bikes, however on inspection they have a LOT of poor quality back links and a lot of those links are anchor text phrases (and far too much of it!). A lot of people recommend building on brand in situations like this, however how would I go about doing this for a site without a branded domain name? In this case their is a company name but it's not the same as the domain name, would you simply build links using the company name "Uber Bikes" or use the domain www.mountainbikes.com. If the aim is just to build a more varied back link profile then I guess using both would be good? Thanks in advance! 🙂
Link Building | | SEOKeith0 -
Branded vs non branded keyword question
I have been doing a lot of research about my competitors on open site explorer and have come to see that most of them are getting a high percentage of links from branded anchor text. It is almost to the point where they are not even using any keyword terms as anchor text. I have a few questions: 1. why are they doing this 2.. how are they ranking for keyword terms when I cannot find any anchor text in their link profile that reflects their target keywords. 3. is it better for me to focus on building branded anchor text keywords than to do exact match keyword terms especially after the panda update 4. if it is better for me to focus on branded anchor text only, how do i rank for keyword terms?
Link Building | | shiftins0 -
Finding sites to target for backlinks
How can I quickly find a list of sites that link with follow and 301 links to my competitor, but not to me?
Link Building | | Nashville0 -
Finding Directories – HIGH Quality – Directory Critic REALLY???
I am trying to concentrate on high quality directory link building as part of my search for quality one way followed links. My usual criteria is: Domain rank of at 70+ Page ranks of 20-30+ on the actual link pages. Human edited I have been finding them using loads of different resources and have occasionally used Directory Critic. (Obviously I have used the SeoMoz directory list but as we are all aware this is past it’s prime..) Any resources or techniques other people use?
Link Building | | JohnW-UK0 -
One keyword per page?
I have a health insurance lead gen domain. One of the keywords I want to rank for are "student health insurance". If I have a related keyword like "aetna student health insurance", is it better to include that keyword and backlinks with that anchor text to my "student health insurance" page or do a separate page for that keyword?
Link Building | | yougotmymoney10