What's better for SEO a page per review or a page with all reviews?
-
Was wondering what's better for SEO. We have a platform where consumers can read and write reviews. But the question is: is it better to give one page per company with all the reviews on it? Or should we have different pages for the specific company?
Example:
Itunes has a company page with all reviews on the page, but not the whole review. You have to click further to view the whole review (new page), at the moment this the current situation.
What if we place the whole reviews on the company page, so you don't have specific pages for the reviews?
Hopefully can someone help us out. Contact me if it's not clear or you want more extended information.
Kind regards
-
I hear actually two different reactions, still wondering what's better for SEO. Someone who can help us out?
-
Looking forward to other thoughts I finished analyzing two big competitors, they all put the content on one big page instead of review per review on separate pages. Can't rationalize the better rankings.
-
Thanks Olega, but we don't feature reviews in a webshop or business page but we have a portal like TrustPilot where consumers share reviews about tons of companies.
-
Thanks Dave! Just to be sure: the option to see the full review, is it on the same page or a new page?
So is it site.com/companyXYZ and there all reviews OR site.com/companyXYZ/thisismyreview (and that for hundreds of reviews of company XYZ) -
Was wondering what's better for SEO.
Unless you are trying to rank for your reviews page, it would make more sense to include the content on the related services page. e.g. if you have multiple reviews/testimonials that mention specific services, try to place them on the most relevant pages. This would boost the relevance and add more unique content to the pages you actually want to drive traffic to.
What I would be more concerned with is user experience... where would visitors be most likely to see and be persuaded by your reviews? That would depend on your business and website layout.
-
I would say a page with review snippets with a more option to see the full review.
More relevant content, more pages, more ranking
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Telling Google SERP's my correct currency.
Hi, I'm having a problem with Google SERP results showing my currency as USD, when it should be CAD. An example of a page with this problem is - http://www.absoluteautomation.ca/fgd400-sensaphone400-p/fgd400.htm - can anyone see where Google is getting USD from on there? I don't see it anywhere in the coding. Thanks in advance!
On-Page Optimization | | absoauto0 -
Ranked page is not desired page
I have a question on a problem I am currently faced with. There is a certain keyword that my employer wants to rank for. The good news is that sometimes it does rank in the top 5 pages of Google. (It drops in and out) The bad news is that it is going to a page that we need to keep, but not the ideal place we want people who are looking for that keyword to go to. I was wondering if anyone has had any experience with this type of situation and what tactic they used to get people to the better page.
On-Page Optimization | | trumpfinc1 -
10 Mobile Pages. 5 Desktop Pages. Canonnical to where?
I have a mobile site with more pages than the desktop site. Normally I would just point the page equivalents to the desktop site using the rel canonnical tag. What about the 5 pages? Do I just leave them be? Thanks
On-Page Optimization | | Imajery0 -
Is reported duplication on the pages or their canonical pages?
There are several sections getting flagged for duplication on one of our sites: http://mysite.com/section-1/?something=X&confirmed=true
On-Page Optimization | | Safelincs
http://mysite.com/section-2/?something=X&confirmed=true
http://mysite.com/section-3/?something=X&confirmed=true Each of the above are showing as having duplicates of the other sections. Indeed, these pages are exactly the same (it's just an SMS confirmation page you enter your code in), however, they all have canonical links back to the section (without the query string), i.e. section-1, section-2 and section-3 respectively. These three sections have unique content and aren't flagged up for duplications themselves, so my questions are: Are the pages with the query strings the duplicates, and if so why are the canonical links being ignored? or Are the canonical pages without the query strings the duplicates, and if so why don't they appear as URLs in their own right in the duplicate content report? I am guessing it's the former, but I can't figure out why it would ignore the canonical links. Any ideas? Thanks0 -
Dupelicate content home page and custom page question
I am working on a website that got hit by the penguin update. Didn't get hit terribly bad, but dropped from number one to number 9. As I'm going through the pages, the theme and content is a mess. To give an example, say the site is about custom colored marbles. The main page content covers custom colored marbles, custom promotional marbles, custom glass marbles, etc. Custom colored marbles is mentioned and covered on all pages, which I am going back and trying to make each page theme specific. There is also a custom page, so I am at a cross roads on how best to employ the focus of the custom page and the home page. I am thinking the home page should emphasize colored marbles, and the custom page should emphasize custom colored marbles. My fear is that making such a drastic change will bounce the site completely off front page and that it will take time for the custom page to come up in rankings. AS it stands now I am confused as to how it even ranks on first page as there's two pages with custom colored marbles emphasis. Id like to clean this up as much as possible so there are no big hits with future google updates, but I don't want the site to drop off either as that would be hard to explain to the owner. Yeah, we are cleaning up your site and making it google compliant and in so doing you no longer rank on first page. That won't put food on the table. Thanks for any advise on this.
On-Page Optimization | | anthonytjm0 -
Missing meta descriptions on indexed pages, portfolio, tags, author and archive pages. I am using SEO all in one, any advice?
I am having a few problems that I can't seem to work out.....I am fairly new to this and can't seem to work out the following: Any help would be greatly appreciated 🙂 1. I am missing alot of meta description tags. I have installed "All in One SEO" but there seems to be no options to add meta descriptions in portfolio posts. I have also written meta descriptions for 'tags' and whilst I can see them in WP they don't seem to be activated. 2. The blog has pages indexed by WP- called Part 2 (/page/2), Part 3 (/page/3) etc. How do I solve this issue of meta descriptions and indexed pages? 3. There is also a page for myself, the author, that has multiple indexes for all the blog posts I have written, and I can't edit these archives to add meta descriptions. This also applies to the month archives for the blog. 4. Also, SEOmoz tells me that I have too many links on my blog page (also indexed) and their consequent tags. This also applies to the author pages (myself ). How do I fix this? Thanks for your help 🙂 Regards Nadia
On-Page Optimization | | PHDAustralia680 -
Is On Page SEO Dead?
Hey Guys, Search Engine Roundtable has published a short post about this a few days ago, quoting senior member at WebmasterWorld forums who said: "The way I see it, on-page text today is for the "relevance" part of the total algorithm. The whole algorithm is, in broad strokes, "relevance + connectedness + quality". After you've clearly stated the relevance of the page, then the rest of your ranking power comes from elsewhere. I've added on-page bold tags with no effect. I've added or changed h1 elements with no effect. Not too long ago, those might well have done something, but that's not the game anymore. And moving from a table layout to a CSS-P layout today might get you nowhere, too. It all depends how deeply complicated the table layout was, I think." http://www.webmasterworld.com/google/4408395.htm Is it true? Is on-page SEO really dead? What do you think?
On-Page Optimization | | ShivaS0 -
Would it be bad to change the canonical URL to the most recent page that has duplicate content, or should we just 301 redirect to the new page?
Is it bad to change the canonical URL in the tag, meaning does it lose it's stats? If we add a new page that may have duplicate content, but we want that page to be indexed over the older pages, should we just change the canonical page or redirect from the original canonical page? Thanks so much! -Amy
On-Page Optimization | | MeghanPrudencio0