Penalty from Google due to spam that was not our doing
-
Hi,
My company has enjoyed pretty good rankings for our main keywords in Google for the past 13+ years we have been in business. We have always been very white-hat about our SEO -- always erring on the side of not doing anything rather than risking a penalty.
Well, last Thursday, we received the dreaded Google penalty due to a pattern of unnatural links. The hit is devastating - we are not even in the top 50 for our own company name anymore. Through research, we believe we have found the culprit -- and it has nothing to do with any of our own actions. We operate a discussion forum, and there was a link to one of the threads that was being used as the target for a lot of link spam -- Chinese blog comments, etc. We had nothing to do with this, but obviously someone had an agenda and was working on spamming to this page. Who knows - it may have even been the company that was being discussed negatively in the thread, attempting to have us blocked.
We discovered it the same day we received the penalty notice, and issued a reconsideration request, detailing what we believe we found. So far, we haven't disavowed any of the links, but I am thinking we should. We have asked Google if they're able to just turn off any link juice for that one page, especially since we don't know who is doing this spamming, and whether they will continue.
Has anyone experienced something similar? How does one prevent themselves from receiving a penalty that they had nothing to do with? What is there to keep any competitor from launching a spammy link-building campaign to get their competitor removed from Google? Is there anything we can do to resolve this?
Thanks for any and all thoughts...
-
If it is just one thread on a forum that was flooded with bad links, you could delete that thread. Make sure that any traffic to the associated URL's get a true 404 response.
My understanding is that doing so shows that you did not want those incoming links and that you are not gaining any advantage from them. If you do another Reconsideration Request, you should probably tell them that the targeted page was deleted.
-
Hi Kylie,
i can can understand your frustration here. A have had lots of clients in the same boat. Negative SEO seems to be quite prevalent.
i would just go through the disavow process and get rid of unnatural or problematic links. Google said they are pretty good at spotting when it's a target attack, but that doesn't seem to be the case.
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google ignoring Canonical and choosing its own
Hey Mozzers, We have several products that all have upto 6 different versions, they are the same product but in a different specification. As users search via these specifications (within our website) it is beneficial to keep all 6 products as different listings on the website. In google however it is not. So we kept all 6 listing but chose 1 to be the google landing page, the only different between them all is the technical specification + occasionally size. But 95% of the pages are the same. Let call the products A, B, C, D, E, F, we made all the canonicals point to C because this is out best selling version of the product. However, google has chosen E to rank instead. What is my best move here? Should i accept the page google has chosen and change the canonicals the point to that version or should I be stubborn and try to get google to change which version it ranks. As always many thanks.
Intermediate & Advanced SEO | | ATP0 -
Google Webmaster Tools Parameters
We have several large ecommerce websites, and we've added some tracking parameters to GWT for google to ignore. All pages are correctly canonicaled. Google has been ignoring the parameters and the canonicals, and still ranks many parametered pages for us. Has anyone run into this?
Intermediate & Advanced SEO | | AMHC0 -
Rotating content = Google Penalty?
Hi all. We have an ecommerce site which features various product sections. In each section you might have 60 products each displayed neatly in pages of 10. We recently added functionality, so that if a product is out of stock, it will automatically drop that product to the back of the list and bring another in stock one forward. We're just worried that Google will view the same information, repeatedly rotating on the first page of 10 products (the page that ranks) and think we're in some way trying to trick Google into thinking the content is fresh? Does anyone have a throw on this? Is it likely to penalise us? Thank you!!! Ben
Intermediate & Advanced SEO | | bnknowles10 -
My Website Has a Google Penalty, But I Can't Disavow Links
I have a client who has definitely been penalized, rankings dropped for all keywords and hundreds of malicious backlinks when checked with WebMeUp....However, when I run the backlink portfolio on Moz, or any other tool, they don't appear anyone, and all the links are dead when I click on the actual URL. That being said, I can't disavow links that don't exist, and they don't show up in Webmaster Tools, but I KNOW this site has been penalized. Also- I noticed this today (attached). Any suggestions? I've never come across this issue before. xT6JNJC.png
Intermediate & Advanced SEO | | 01023450 -
Limit on Google Removal Tool?
I'm dealing with thousands of duplicate URL's caused by the CMS... So I am using some automation to get through them - What is the daily limit? weekly? monthly? Any ideas?? thanks, Ben
Intermediate & Advanced SEO | | bjs20100 -
What About Google Panda Update 22?
Maybe I haven't found the threads or whatever but I haven't seen lots of posts about the latest Google Panda update from November 21-22 on SEOmoz. Panda 22 is not even listed here: http://www.seomoz.org/google-algorithm-change Until November 21st, Google killed 3 of 5 websites I own through their Panda updates (never got hit by Penguin updates as I got only original content), accounting for about 25% of my income. Fortunately, the 2 remaining websites gained more traffic throughout the summer of 2012 so my income almost got back to 100% even though I got the "Unnatural Links" warning in Google Webmaster Tools in July. Since then, I did a huge link cleanup and according to the Link Detox Tool (from another SEO service), the number of "toxic links" went from about 350 to 50. Back link reports is as follow: 8% (52) Toxic Links; 57% (382) Suspicious Links; 35% (235) Healthy Links; Out of the 382 suspicious, most of them are coming from the same domain and they are all directories to which my website has been submitted automatically (not using any specific keyword anchor). On the opposite, healthy links are coming from different domains so I like to think they have a stronger impact than suspicious links. That said, my two remaining websites were still doing well until November 21 where it got hit by the Panda. Now traffic has dropped by 55% and income has dropped by 75% (yes I'll have to look for a job within a year if I don't fix this). (I want to add that none of my websites are "thin websites". One has over 1500 pages of content and the other has about 500 pages. All websites have content added 3 to 5 times a week.) What I don't get is that all my "money keywords" are still ranked in the top 10 results on Google according to multiple tools / services I use, yet the impressions dropped from 50% to 75% for those keywords?!? I have a feeling that this time it's not only a drop in ranking. There's a drop in impressions caused by something else. Is it caused by emphasis on local search? Are they showing more ads and less organic results? But here's the "funny part": For the last 5 years, I was never able to advertise my website on Google Adwords. Each time, I got a quality score of about 4/10 only to see it drop to 1/10 within a few hours of launching the campaign. On November 22nd, I build new PPC campaigns based on the exact same PPC campaigns I had the past (same keywords, same ads, same landing pages). Guess what? Now the quality score is between 7/10 and 10/10 (most of them have 10/10) for the exact same PPC campaign! What a "coincidence" huh?
Intermediate & Advanced SEO | | sbrault740 -
Recovering from an Automatic penalty
My website dropped from ~15 to 500 + for our main keywords in target markets (but are still doing okay in other countries and for other keywords) I cleaned my site up and contacted Google who told me no manual spam actions were taken on my site. The only thing I can think is that we suffered from an automatic penalty (the drop corresponded with a small panda update). If that is in fact what happened, how do we recover? Also feel free to contribute other ideas about what may have occurred.
Intermediate & Advanced SEO | | theLotter0 -
Will this get penalized by google?
I had a thought recently, and perhaps it is a pretty bad thought, but i don't see the flaw in it, or how google would really detect it, so please correct me where I am wrong here. Say we ran some sort of marketing campeign and through that campeign we created about 100 extra pages on our domain. A lot of these pages are heavily shared on facebook, twitter, google+ etc. These pages also have several backlinks here and there. Now this campaign is over and so these pages no longer seem relevant to us. If we were to add 301 redirects to all these pages, to three different (and unrelated) internal pages (our primary targets) would this pass all the accumulated link juice on to those three target internal pages? Or would this behaviour get penalized by google?
Intermediate & Advanced SEO | | adriandg0
