Site Redesign: 302 Query
-
Hi there,
We'll be redesigning our website www.example.com and as such want to 302 users from www.example.com and all other pages to a new URL www.example.com/landingpage while we go through the redesign. The new landing page will have copy and a sign up form on it and once the redesign is completed, we plan on removing the 302 and sending all traffic back to the original url www.example.com.
I'd just like to check that a 302 is the most relevant option here? Obviously, once redesign is completed we'll 301 any old URLs to their new locations once completed.
-
Hemblem,
Although you're redesigning the site, I actually don't recommend using a 302 redirect during the 'redesign' process, as it can have disastrous effects on search engine rankings. I would prefer that you keep the current website up and running: and then 301 redirecting the appropriate pages when the site is ready to go live.
I realize that you want to do, but I have seen too many websites have problems getting things straightened out with the search engines to do what you're suggesting.
-
Is there a reason you don't want the existing site to be available to users while the redesign is going on? the usual process in this kind of situation is to leave the current site alone, and built the redesign site on a dev subdomain which you block from the search engines via password or IP exclusions. Then when the redesign is done, you promote the dev version to live with all the new 301 redirects already in place.
An alternative, if the site won't be out of commission for very long, is to have the site return a 503 server header code. This simply tells the search engines the site is temporarily unavailable and NOT to index anything until the 503 is removed. This ensures that the temporary landing page doesn't get indexed as the new content for the site's pages.
But still, option number 1 is preferable. Would it work in this instance?
Paul
-
It sounds like a temporary redirect so, yes a 302 would be correct. Remember 302's do not pass link juice though.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
In the middle of a site redesign, looking for some advice at a glance.
Greetings, hope you're doing awesome today! I have a current client in an industry niche, I got them to do a site redesign, based on the many factors needing correction on the current site. I have a good 40 some items still to address, from my frequent manual site audit / proofreading. Reason I am here, is that I'm seeking fresh eyes to address anything I may have missed, of course at a glance, I don't expect a site audit, but do have some concerns about url structure and page titles as you move from category to category. It's a bigcommerce site, so some things that are normal SEO actions aren't as simply implemented. Also, since this is a client, and I'm sure they have competitors using sites like this, I need to keep the url private as well as any specifics, of course for readers in the future, I can or you can mention general issues and solutions. Thank you and please, if interested, will send url at request, can send both the live and dev urls.
Technical SEO | | Deacyde0 -
Linking out to authoritive sites from my ecommerce site
Good afternoon SEOmoz community. I was looking for a specific answer or advice or opinion about linking out to other sites. My Site www.tacticalbootstore.com has been undergoing a complete content rewrite. In the process we have been told and read where it can be good to link out to other authoritive sites. One of the pages we have rewritten is here. http://www.tacticalbootstore.com/belleville-boots-sizing-chart-a-97.html We have not added the graphics yet as they are being built now. This is just an informational page about sizing of a particular manufacturers boots. Once you get to the bottom of the text we have added a link to the actual manufacturers page. Is this helpful for us in the SERPS or not? Thank you for your time. Chris
Technical SEO | | scamper0 -
Crawling a subfolder with a dev site
I am trying to set up a campaign where I am crawling a subfolder of our main site where I have dev version of the new site. However, even though the new site resolves and I have included the full resolving URL but the crawl results come back saying that only one page has been crawled. The site has had a protected block on it for a period of time but this has now been removed. Any ideas? Thanks Nick
Technical SEO | | Total_Displays0 -
Google has not been visiting my site
Hi I am working on a site at the moment http://www.cheapflightsgatwick.com and i had the site using a different template and in the search engines for the search term cheap flights gatwick we were fourth and for the term holiday magazine we were 12th in google but now we are not even in google on the first page for the search terms. But now after changing the template in joomla our rankings have gone out of the window. It took me about a day to sort out the site with the new template so i was not expecting any problems with the search engines but for some reason there is. If you put into the search engine www.cheapflightsgatwick.com then you will see that google has not visited the site for four days and also it is not showing the description and instead it is showing details about joomla. Can anyone let me know if there is anything i need to do to sort this out and why google is taking so long to visit my site
Technical SEO | | ClaireH-1848860 -
How to turn WP site into Ecom site?
I have a couple of old wordpress sites that are old affiliate blogs. I currently sell products that are on amazon on these sites and sell quite a bit of volume. I have found a source and can afford the inventory to replace Amazon with my own product. So the dilema is how to turn these wordpress sites into ecommerce sites. The thing I am worried most about is that each site gets about 100-200 visitors a day for great buying keywords. I obviously don't want to lose my rankings. What are the options of turning a wordpress site into a store. I am not interested in plugins or some of the other solutions that make the store look very cheap and I would assume horribly convert. If you have inner pages ranking for keywords how does that work? Do the post pages become product pages? So to sum up I guess I am asking, what are the options that are of the higher quality that will also help me keep my rankings? Thanks
Technical SEO | | PEnterprises0 -
Why does my site have a PageRank of 0?
My site (www.onemedical.com) has a PageRank of 0, and I can't figure out why. We did a major site update about a year ago, and moved the site from .md to .com about 9 months ago. We are crawled by Google and rank on the first page for many of our top keywords. We have a MozRank of 4.59. I figured this is something that would just take time to work out of the system, but nothing seems to change while we patiently wait. One more thing to note - when a user comes to the homepage (city selector) and selects their region they will then be cookied and directed to their relevant city site on subsequent visits. But even our city-specific pages (ie www.onemedical.com/sf) have pageranks of 0. My management team keeps asking me about this and I suspect there is something silly that we keep overlooking...but for the life of me, can't figure it out. Any help would be appreciated.
Technical SEO | | OneMedical0 -
Delete old site but redirect domain to a new domain and site
I just have a quick query and I have a feeling about what the answer is so just wanted to see what you guys thought... Basically I am working on a client site. This client has a few other websites that are divisions of their company. However these divisions/websites are no longer used. They are wanting to delete the websites but redirect the domains to their name main website. They believe this will pass on SEO benefits as these old division sites are old and have a good PR and history. I'm unsure for DEFINITE, which way is correct?
Technical SEO | | Weerdboil0