Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Product Images with organic results in SERP
-
Hey Mozzers,
I've noticed that several of our product page results in Google have the product image associated with them. Today is the first day I've seen this. Does anyone know anything about these? Has Google put anything out about this? Here's a couple examples:
What's interesting is that they don't show for me when I use Chrome's Incognito mode.
Any insights much appreciated!
Will
-
Odd - the exact page is http://www.evo.com/alpine-ski-boots/full-tilt-drop-kick.aspx. But there is no Schema markup and the OpenGraph image is of the yellow boot and so are the product images…
The image they appear to be showing is from the “Others Liked These Similar Items” from the lower right nav…
Which is not Schema or OG coded…
-
Since the SERP shows product information such as price and the fact that it is "in stock," I assume that you are using scheme markup? (Which, of course, you should.) I don't know if there is (and/or if you're using) product-image scheme markup, but that would be why if it appears. If there is no product-image scheme markup, then Google still thinks that it is valuable to the user to show the image on the page in the SERP.
As far as the image appearing only sometimes (when you're NOT using Icognito mode): Google decides what to include in each SERP every time that the search results are processed and your website is included. And that decision may involve the exact search query, the search history of the user, the location and device of the user, and many other factors. Google may even decide to use text for the meta description other than what the website owner has specified.
So, what appears is always up to Google. Not all schema markup (or anything else on the page) will appear every time. Since Google seems to understand that you "own" the website and are specifically interested in it, perhaps Google wants to show you more of the elements on the specific page. In contrast, Google may think a random person searching for that keyword (as in you under Incognito search) who is "less associated" with your specific website may want to view more general results overall and see fewer specific details about one particular website.
I hope this makes sense. It all comes down to the fact that Google shows different information to each searcher based on what it knows about that searcher. It will be different for each person every time.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why Product pages are throwing Missing field "image" and Missing field "price" in Wordpress Woocommerce
I have a wordpress wocommerce website where I have uploaded 100s of products but it's giving me error in GSC under merchant listing tab. When I tested it show missing field image and missing field price. I have done everything according to https://developers.google.com/search/docs/appearance/structured-data/product#merchant-listing-experiences and applied fixed i.e. images are 800x800 and price range is also there. What else can be done here?!merchant listing.jpg
Technical SEO | | Ravi_Rana0 -
Size of image for article Schema
Hi, I implemented schema markup for an article and all tested fine and I can see it being fired in preview mode of Google Tag Manager. But when I run the URL which has it applied through Google Structured Testing tool it is not appearing. I have now read that the image needs to be a certain size. For AMP articles this appears to be 12oo pixels wide http://www.thesempost.com/google-changes-image-size-requirements-amp-articles/ But what about non-AMP articles? Does it need to be that big too?
Technical SEO | | AL123al0 -
How to show number of products in your Google SERP?
I have used to rich snippet to my website & everything is working fine except showing the total number of products listed in the particular category. Check out the screenshot below: aH7XM
Technical SEO | | promodirect0 -
How to handle dynamic product url that changes regularly
Hey Moz, It's actually my first post - although I look at the Q&As on a daily basis! I was hoping to get your opinions on how to handle dynamic product url that can change regularly. Before we start, our product page urls get populated by the product titles. So the situation is this. Let’s say we have a product url: /product/12345-abcde-fghj/ Then the client decides to change the title a week later, so the url changes with it to): /listing/12345-klm-qjk Another week later, the agent changes to: /listing/12345-jkhfk-jhf-kjdhfkjdhf So to note, the product ID will always remain the same. Naturally, 301 redirecting every time would cause a bit of page authority to be lost every time 301ed. Also potentially creating new a few hundreds of 301 redirect daily sounds totally mental. (I have been informed by the dev we expect a few hundreds to change url daily) Although I understand there’s no limit on how many 301s you can have on a single domain, this would look completely unnatural - really not ideal. So the potential solution we thought was: we’ll keep the original url, and make sure that is the only url that will get indexed**/product/12345-abcde-fghj/**and put canonical tag on any of the new urls, directing to the original url. The problem we will have then is that the most current url may not exactly match the description of the product -wouldn’t be ideal for ux. Has anyone had dealing with issues like this in the past? Would love to get your input! Many Thanks
Technical SEO | | MH-UK0 -
Seeing URL Slugs as search result titles
I've been seeing some search results for my site that look like the first result here, where the URL slug is used as SERP title: https://drive.google.com/a/fitsmallbusiness.com/file/d/0B37y4RslpuY-a0hQYjlJQ0NxeFJicDF6RVlURFVSNFN0aGhB/view?usp=sharing The article title (and Yoast snippet title) are both "28 Press Release Examples From The Pros", but for some reason I'm seeing "press-release-examples" in the search results. I've seen this for multiple articles, and I see it now and then with different articles. I'm aware that Google often changes the titles in search results, but it seems very weird to me that they would opt for just the URL slug here. Thoughts? Has anyone else seen this issue? Any idea what might be causing this? All help much appreciated.
Technical SEO | | davidwaring0 -
How google crawls images and which url shows as source?
Hi, I noticed that some websites host their images to a different url than the one their actually website is hosted but in the end google link to the one that the site is hosted. Here is an example: This is a page of a hotel in booking.com: http://www.booking.com/hotel/us/harrah-s-caesars-palace.en-gb.html When I try a search for this hotel in google images it shows up one of the images of the slideshow. When I click on the image on Google search, if I choose the Visit Page button it links to the url above but the actual image is located in a totally different url: http://r-ec.bstatic.com/images/hotel/840x460/135/13526198.jpg My question is can you host your images to one site but show it to another site and in the end google will lead to the second one?
Technical SEO | | Tz_Seo0 -
Do Abbreviations Hurt SEO Results?
We have certain products that we've abbreviated since it's a bit too long. For example, the word Fair Trade Organic is one of our categories and we abbreviate it to FTO. If I put FTO on our meta tag titles and links instead of the actual word, would that provide a weaker result?
Technical SEO | | ckroaster0 -
Image Size for SEO
Hi there I have a website which has some png images on pages, around 300kb - is this too much? How many kbs a page, to what extent do you know does Google care about page load speed? is every kb important, is there a limit? Any advice much appreciated.
Technical SEO | | pauledwards0