Site redesign. Possible SEO problems?
-
Hi!
Our website has enjoyed good rankings for lots of our keywords for the past 9years.
Over the years the site became heavy, so we want to change the design radically. Content, filenames, titles, urls etc. will all remain identical just the change of a template. The new one is minimalistic and responsive design. We are worrying this may drop our domain or page authority and kill all our past SEO efforts.
**How to do this with the least harm to our rankings? Anything we need to avoid?**Articles/advice/suggestions comments on design and SEO would be greatly appreciated.
Thank you for your help!
Alina
-
Thank you for a reply, Andy!
Now the other question: how much can we change the content not to lose the ranking? Does the change of titles and the content structure influence? What if I leave the keywords but change the content structure?
-
Now the other question: how much can we change the content not to lose the ranking? Does the change of titles and the content structure influence? What if I leave the keywords but change the content structure?
-
Screaming Frog's a great one, a few Google Chrome plug-ins I would use are:
ReDirect Path -> https://chrome.google.com/webstore/detail/redirect-path/aomidfkchockcldhbkggjokdkkebmdll
Check My Links -> https://chrome.google.com/webstore/detail/check-my-links/ojkcdipcgfaekbeaelaapakgnjflfglfIf you use these in combination you will hopefully be able to find any errors in your new design.
-
Fully agree with Andy. The trick with these kinds of design updates is to have a clear testing plan to make certain that, even though you don't think URLs, content, titles etc are being changed, they actually haven't changed. There can be many edge cases where, even though the template change should interact the same way with all content, titles, URL rewrites etc, it just might not. You want to confirm any such cases have been found and fixed before going live with the new design.
Paul
-
She clearly states "Content, filenames, titles, urls etc. will all remain identical just the change of a template." so redirects don't enter into the equation here.
-
301 Re-directs all the way ensuring that all of your old URLs resolve to relevant content. One thing I would advise against is a splash screen and making sure that all of your content is available within 3-4 clicks.
Good Luck
-
Hi Alina,
Changing your site is always a daunting task, but as long as it is for the better, there is no reason why you should lose out.
I have done this a few times now and each time I have been improving the site and then seen a positive jump in traffic and conversions.
All you are doing is changing the template, but when completed, do check the site over with Screaming Frog Spider just to make sure the new template hasn't created any obscure pages or issues that you can't see.
-Andy
-
Hello Alina, recently i changed design of my website (the same you want to do) but i did not change the url's and titles because if i have made that i have lost rankings.
My advice for you is that you change your design but try not take the url's and titles, at least url's. Finally, if you do that, please, 301 re-direction, but you'll lose rankings, sure.
Regards
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site redesign makes Moz Site Crawl go haywire
I work for an agency. Recently, one of our clients decided to do a complete site redesign without giving us notice. Shortly after this happened, Moz Site Crawl reported a massive spike of issues, including but not limited to 4xx errors. However, in the weeks that followed, it seemed these 4xx errors would disappear and then a large number of new ones would appear afterward, which makes me think they're phantom errors (and looking at the referring URLs, I suspect as much because I can't find the offending URLs). Is there any reason why this would happen? Like, something wrong with the sitemap or robots.txt?
Technical SEO | | YYSeanBrady1 -
Duplicate content problem
Hi, i work in joomla and my site is www.in2town.co.uk I have been looking at moz tools and it is showing i have over 600 pages of duplicate content. The problem is shown below and i am not sure how to solve this, any help would be great, | Benidorm News http://www.in2town.co.uk/benidorm-news/Page-2 50 1 0 In2town http://www.in2town.co.uk/blog/In2town/Page-102 50 23 3 In2town http://www.in2town.co.uk/blog/In2town/Page-103 50 23 3 In2town http://www.in2town.co.uk/blog/In2town/Page-104 9 23 3 In2town http://www.in2town.co.uk/blog/In2town/Page-106 28 23 3 In2town http://www.in2town.co.uk/blog/In2town/Page-11 50 22 3 In2town http://www.in2town.co.uk/blog/In2town/Page-112 50 23 3 In2town http://www.in2town.co.uk/blog/In2town/Page-114 45 23 3 In2town http://www.in2town.co.uk/blog/In2town/Page-115 50 23 3 In2town http://www.in2town.co.uk/blog/In2town/Page-116 50 23 3 In2town http://www.in2town.co.uk/blog/In2town/Page-12 50 22 3 In2town http://www.in2town.co.uk/blog/In2town/Page-120 50 23 3 In2town http://www.in2town.co.uk/blog/In2town/Page-123 50 23 3 In2town http://www.in2town.co.uk/blog/In2town/Page-13 50 22 3 In2town http://www.in2town.co.uk/blog/In2town/Page-130 50 23 3 In2town http://www.in2town.co.uk/blog/In2town/Page-131 50 22 3 In2town http://www.in2town.co.uk/blog/In2town/Page-132 31 22 3 In2town http://www.in2town.co.uk/blog/In2town/Page-140 4 18 1 In2town http://www.in2town.co.uk/blog/In2town/Page-141 50 1 0 In2town http://www.in2town.co.uk/blog/In2town/Page-21 10 18 1 In2town http://www.in2town.co.uk/blog/In2town/Page-22 50 18 1 In2town http://www.in2town.co.uk/blog/In2town/Page-23 50 18 1 In2town http://www.in2town.co.uk/blog/In2town/Page-26 50 18 1 In2town http://www.in2town.co.uk/blog/In2town/Page-271 50 18 1 In2town http://www.in2town.co.uk/blog/In2town/Page-274 50 18 1 In2town http://www.in2town.co.uk/blog/In2town/Page-277 50 21 2 In2town http://www.in2town.co.uk/blog/In2town/Page-28 50 21 2 In2town http://www.in2town.co.uk/blog/In2town/Page-29 50 18 1 In2town http://www.in2town.co.uk/blog/In2town/Page-310 50 1 0 In2town http://www.in2town.co.uk/blog/In2town/Page-341 21 1 0 In2town http://www.in2town.co.uk/blog/In2town/Page-342 4 1 0 In2town http://www.in2town.co.uk/blog/In2town/Page-343 50 1 0 In2town http://www.in2town.co.uk/blog/In2town/Page-345 1 1 0 In2town http://www.in2town.co.uk/blog/In2town/Page-346 50 1 0 In2town http://www.in2town.co.uk/blog/In2town/Page-348 50 1 0 In2town http://www.in2town.co.uk/blog/In2town/Page-349 50 1 0 In2town http://www.in2town.co.uk/blog/In2town/Page-350 50 16 0 In2town http://www.in2town.co.uk/blog/In2town/Page-351 50 19 1 In2town http://www.in2town.co.uk/blog/In2town/Page-82 24 1 0 In2town http://www.in2town.co.uk/blog/in2town 50 20 1 In2town http://www.in2town.co.uk/blog/in2town/Page-10 50 23 3 In2town http://www.in2town.co.uk/blog/in2town/Page-100 50 22 3 In2town http://www.in2town.co.uk/blog/in2town/Page-101 50 22 3 In2town http://www.in2town.co.uk/blog/in2town/Page-105 50 22 3 In2town http://www.in2town.co.uk/blog/in2town/Page-107 50 22 3 In2town http://www.in2town.co.uk/blog/in2town/Page-108 50 22 3 In2town http://www.in2town.co.uk/blog/in2town/Page-109 50 22 3 In2town http://www.in2town.co.uk/blog/in2town/Page-110 50 22 3 In2town http://www.in2town.co.uk/blog/in2town/Page-111 50 22 3 In2town http://www.in2town.co.uk/blog/in2town/Page-113 |
Technical SEO | | ClaireH-1848860 -
Linking out to authoritive sites from my ecommerce site
Good afternoon SEOmoz community. I was looking for a specific answer or advice or opinion about linking out to other sites. My Site www.tacticalbootstore.com has been undergoing a complete content rewrite. In the process we have been told and read where it can be good to link out to other authoritive sites. One of the pages we have rewritten is here. http://www.tacticalbootstore.com/belleville-boots-sizing-chart-a-97.html We have not added the graphics yet as they are being built now. This is just an informational page about sizing of a particular manufacturers boots. Once you get to the bottom of the text we have added a link to the actual manufacturers page. Is this helpful for us in the SERPS or not? Thank you for your time. Chris
Technical SEO | | scamper0 -
Could multiple languagues on one site be bad for SEO???
Our site is has content in English and in Spanish. The spanish side was translated by me, Spanish is my first language, so i know that the translations are good and its original content. We were Pandalized/Penguinnized pretty bad earlier this year. We have completely cleaned our site of anything that could be considered thin content or grey hat techniques. An associate is telling me that we need to put the spanish version of the site on its own domain, does this make sense to anyone? The spanish side of the site gets only about 5% of the visitors, bu i still don't see the logic in taking all those pages and putting them on a different domain. Would this help recover from Panda/Penguin. Thanks
Technical SEO | | 858-SEO0 -
Keyword Variants - Low conversion rates - Is a site redesign required?
Hi Guys, I'm Chris & i'm a noob to SEO. Thanks for taking the time to read this and for offering your support! It is greatly appreciated! I work for a small family run company called custom designed cables and we manufacture bespoke cable and bespoke retractable cables. I posted a couple of days ago about how to move forward with our site. Our website has been targeting specific keywords and their variants across the relevant pages to somewhat reasonable effect. Since signing up to SEOMOZ, i have been trying to narrow down the keywords that we target per page and also tried to improve the content on the pages with the help of the on page optimisation tool. I have a few questions that i would like somebody to help me with please if it isn't to much trouble. Firstly, for our keywords, there are a lot of variants. For example, we braid cables. Here are some of the variants of this keyword: cable braid, cable braiding, cable screen, cable screening, cable shielding etc etc. The way i have gone in the past has been to try and target all of those keywords on the relevant page. Now, writing content has been the issue as whilst trying to write good informative information, squeezing in all of the keywords has been a problem and more than likely affected the readability of the page. From what i have learnt since i signed up, this is not a good practice and therefore i have tried to narrow it down somewhat yet i don't really want to lose potential customers finding us by only targeting one or two of the keywords. This is a similar situation for most of our keywords on the majority of our pages. What is the best way to approach this? If i was to write a page per keyword, i don't believe that it would look very good as we could end up with over 100 pages with say 5 or 6 of them talking about the same subject which then leads onto the problem of writing good content. It would be difficult to write good content for pretty much the same thing across such a wide number of pages. If this is the solution though then i would more than happily tackle it. What would be the best way to move forward? The next issue that I have is that since i have been modifying the pages with the help of SEOMOZ, the number of enquries that we have received have fell off the charts. We used to average around 50 enquiries a month from the website and since i have modified the site, i'd say we've had probably 20 since the end of February. The funny thing is though, we have also averaged around 200 hits more per month since the changes. So the hits have increased yet the enquiries have died. I was wondering if anybody was willing to take a look at our site: http://www.customdesignedcable.co.uk to give me some general feedback as to why this may be happening and what your overall opinions of the site may be with regards to the layout, look and general feel etc because i am beginning to wonder whether or not the design is what could be causing us to convert so little of our new found visitors. If anyone could also provide me with actionable feedback with regards to our keyword targeting for our pages that would also really really help! I am currently considering re-designing the site in it's entirety and i am interested in your opinions on whether or not this would be a good way to go. Any help that you can give me would be greatly appreciated guys! Thanks again! Chris (Just another website/seo noob desperately attempting to avoid the sack)
Technical SEO | | Chris_CDC0 -
Www. version of my site shows nothing in Open Site Explorer
When I first setup my site the domain was learnbonds.com. I moved hosts a couple of months ago and as part of the process I asked them to make the site show as www.learnbonds.com which they did. Now however when I goto www.learnbonds.com in open site explorer it says there is no data. When I enter learnbonds.com into open site explorer it gives me data but says that the site has been redirected to the www. version which shows no data. Also in google webmaster when I try to set the preferred domain as the www. version it gives me the following message: Part of the process of setting a preferred domain is to verify that you own http://www.learnbonds.com/. Please verify http://www.learnbonds.com/. I am concerned that this is hurting my SEO and would appreciate any advice you can give. Thanks Dave
Technical SEO | | fxtrader19790 -
Problem wth Crawling
Hello, I have a website http://digitaldiscovery.eu here in SEOmoz. Its strange since the last week SEOmoz is crawling only one page! And before it was crwaling all the pages. Whats happening? Help SEOmoz! :))
Technical SEO | | PedroM0 -
Wordpress plugins for SEO
Hello I am new to wordpress I just have started using it. Can anyone suggest me some useful tools / plugins / setting for SEO? I am further intrested in sepeeding up Wp. Any good advive on wp an seo would be appriciated.
Technical SEO | | sesertin0