My worst performing pages all have this /products/ URL structure...?
-
I rank first for my brand "example" on example.com
But my product pages simply don't rank. Frankly, I don't know where they rank, but it's not top 40. They are indexed, as searching "site:example.com" returns all my site's pages.
My product pages are outranked even by some of my shorter blog posts about the product.
My product pages are the only ones on the site that use a folder/directory in the url.
example.com**/products/**product-one is nowhere but this is the main product page.
example.com/short-blog-article-about-product-one.
Is the fact that the product pages are with the slashes a red herring and I should be looking for anther cause? Or is google saying, well these product pages are the only ones in these sort of path and therefore we'll treat them as secondary sources?
Thanks
-
Hi Milosz, thanks very much for your reply. I suspected the testimonial pages too. I have found a canonical meta field in my CMS, so I've added a canonical url in the header for all the testimonials for just one product to see how that works.
Hopefully the canonical meta data will be somewhat equivalent you the robots suggestion. I could look at the robots file if recommended.
For the testimonials to which I've added a canonical url (the product page), I have also taken those testimonials out of the sitemap.
I now wonder if I should meta noindex them too? What I don't want to do is stop google visiting the testimonial pages until they have crawled the new canonical meta tag, and I don't know how a noindex would affect that.
-
Hello,
Not sure if you figured it out but looking at your most recent ranking it seems you still have this issue. Your Title tags are just fine. Yes the H1 could be optimized but I've seen worse cases of H1s so this can't be it. What I did find out is that your product page has duplicate content shared with other pages therefore Google is picking the page with absolute unique copy as best option.
Check out where your testimonial's copy reside: https://www.google.com/search?q=%22Up+until+two+years+ago+I+was+a+gym+bunny+exercise+freak%2C+then+ill+health+meant+I+had+to+stop+exercising+on+a+regular+basis.+This+almost+drove+me+to+insanity.%22&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a
I could be wrong but I don't think you were planning on having this page indexed:
http://www.reviber.co.uk/reviber%20plus%20success%20toning%20my%20legs%20and%20arms
You could fix this in a various ways, robots.txt/canonical but I would make sure google doesn't crawl your "testimonial" urls. .
Hope this helps,
Milosz
-
Edit.
-
Thanks, yes I know about the h1, those issues are also common to the much better performing pages.
-
Hmmm...one thing I notice is that you have the
tag say "Reviber Products" on each product page, rather than being the name of the product (for example:
Reviber Zen Physio
". That would be my first, easy fix to help boost the products.
Also, you may be stuffing your title tags a little much. The title for the Zen Physio page is 77 characters (Reviber Zen Physio | Percussion Hand Held Deep Tissue Body Massager | Reviber) You should try and keep it under 70.
-
-
That could not be your issue. I would look elsewhere. If you provide the actual URL we could take a look at it and see what could be done to improve rankings for the product pages.
-
I should add a few things:
-
Bing ranks these product pages at No1 for the respective products.
-
There is far more content in the product pages than in the blogs pages that outrank them.
-
-
Also, while URL structure can help, there are dozens of other things that can affect ranking. Does it use a CMS that renders the pages really slowly, but the homepage is solid HTML that pops up in no time? Do your product pages have useful/informative title tags and
tags? Is there good textual content on the pages that would pull in search results?
There are loads of other things to consider.
-
Well, looking at the scenario you have mentioned doesn't show anywhere that slashes are that cause of low search engine ranking. in-fact slashes doesn't even play any role in search engine position.
You need to strengthen your inner pages by acquiring some quality one way links (Do not purchase links), build link manually and gradually with the help of articles, PRs, guest posts, comments, blogging, etc.
You may want to PM me the url of your website to look into the real problem.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Image ALt Tag in Sliders and Modules (Banner) in Joomla/Wordpress
Is it possible to do SEO for images in Sliders and Banner modules in Joomla? I would like to add ALT tags and Titles for those, if possible.
Image & Video Optimization | | ArthurRadtke0 -
Subfolder or Geo URLs?
Hi Guys, Context: I am working with a plumbing companies that have a corporate side and a franchise side. We got 2 franchises on board. The corporate is not working with us though. Some of these franchises don't even have a website. Because they are local plumbers(franchises) covering generally at least 2 cities, local SEO will be the primary tactic to pursue. So before getting into that, I have to purchase domain names that are already not taken(different from corporate), therefore slightly different from corporate name but not completely to keep the advantage of the brand name. My first problem: should I include a geo kw rich URL or not? To me I personally believe that creating a domain name without geo can be better in the sense that I will be able to create different subfolders for all the different locations that each franchises covers. Also, I am not sure also if google likes those geo urls? If you guys would recommend Geo kw rich urls, wouldn't be a good idea to get multiple domains that would link at each other for each of the locations they cover or would it be a bad idea? in long term SEO Who wins the battle? www.example.com/cityname www.examplecityname.com Thanks Mozzers!
Image & Video Optimization | | Ideas-Money-Art0 -
Google+ Business Page Location Problem
I run a business in the St. Louis area. Oddly, St. Louis is broken up into more than 100 municipalities. Google keeps listing my plus page by the small municipality I am in within St. Louis, which limits my ability to show up in the St. Louis local search results. However, other businesses in town are being listed under St. Louis instead of their municipality. Any ideas on how to change this? When I go in and try to change it myself, it just stays the same. Thanks, Steve
Image & Video Optimization | | BardolLawFirm0 -
Should You Geotag Pages For Local SEO?
If so can where do I insert the geo tag? I want to do this for a landing page in a different city, and i've simply put the Geo tag in this landing page. Is this right? Help, NEWBIE!!!
Image & Video Optimization | | Buzzwords0 -
Local Citations Directories - UK based - hotel/restaurant
Hi I am looking for some advice / lists of recommended local search directories / citations that I can add my hotel/restaurant to - as part of our strategy to improve local search rankings and increase our visibility on the web. For example I have added the business to the likes of Yelp
Image & Video Optimization | | ocelot
Qype
Urbanspoon
Tipped
Ufindus
Hotfrog
Freeindex
Brownbook
Trip Advisor But are there any specific hotel, wedding, conference and restaurant specific sites that I should add the business to also. Many Thanks0 -
URL redirect to a YouTube Channel?
Hey all, We recently ran a video content contest on a micro site and we generated some links for the URL. In December we are planning on doing a redirect of the domain to our YouTube channel where all of the videos hosted. My question is how much SEO benefit will there be by redirecting to our YouTube channel vs redirecting to a single video from the contest. Does the strength of the channel as whole affect the videos in that channels ability to rank on YouTube and in SERPs? The other option is to just redirect the URL to our product page on our main website, but to me that doesn't seem like it would provide the best user experience 🙂 If anyone has experience with this kind of an issue I'd appreciate your feedback. Thanks!
Image & Video Optimization | | Tektronix0 -
Page speed not good despite CDN and caching. Can this be fixed?
My page speed results are here, showing a speed of 40 seconds. I get an F for compress text, compress images and cache static content.How do I resolve this? Also.. I've set up a CDN. Is it a problem for SEO, that there is a copy of all my images and content at cdn.mysite.com? We get lots of search traffic through google images search.
Image & Video Optimization | | devdg0 -
How to Track Traffic from Google Places Pages
Hi, Is there anything I need to do in Google Analytics to setup tracking for traffic coming to a site via it's Google Places page? I can see some traffic from maps.google.com in the Traffic Sources > Referring Sites report, but it does not appear to marry up to the data reported in the Google Places dashboard. Thanks
Image & Video Optimization | | WCR0