Title Tags
-
Say you have a client that specializes in Driveways and you have multiple keywords within one locations. So for instance the keywords are Driveway company, Driveway installers, driveway repairs etc.. How would you set it up?
San Diego Driveway Company, San Diego Driveway Installers, San Diego Driveway repairs or
San Diego Driveway Company, Driveway Installers, Driveway repairs
-
A few ideas for url and titles:
Repair link
YOURDOMAIN.COM/san-diego-driveway-repair
Installation link:
YOURDOMAIN.COM/san-diego-driveway-installation
Also for the home page title:
San Diego Driveway Company | Driveway Repair, Installation, and Maintenance
By having your pages separate, you can optimize more effectively on each given term, in a way that does not offend the user. Most often, when a search is done for that particular keyword, the user will come directly to that page, not even aware the other pages exist.
-
Set up a separate page for each keyword phrase, and link to them where it makes sense to the user. You could also have a drop-down menu, and in the order of top to bottom:
Installation
Repair
Maintenance
Company info
That will allow you to set up a separate url and page title to optimize for each, and not be spammy. I would use this approach because those terms in that large of an area will be very competitive. Also, this will allow you opportunities for proper anchor linking to very specific pages.
-
What about something like:
San Diego Driveway Repairs & Installation | "Your Brand" OR Driveway Repairs & Installation in San Diego - Brand? With this you would want to be careful that your title element isn't too long.
If you are able to create a specific page for each of those, sgutermuth's idea isn't bad either. It depends on what you are able to create pages for. You want your home page to be the most broad and general representation of what you do, and than get more specific and long-tail with your keywords with your category and subcategory pages.
It depends a little bit on what your site structure is like. These are just some thoughts.
-
That's interesting, I would use different titles for different pages, no sense in throwing all the eggs in one basket. Maybe go with San Diego Driveway Specialists for the home page.
-
Try to figure out which keyword is the "happy medium" between search traffic (AdWords Keyword Planner), relevancy to the page, and what simply sounds human (page titles are probably the most often read text on a SERP by humans, after all).
Use the new Title Tag Preview tool on this Moz blog post to preview how the page title will look.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicate Titles - Recruitment Agency
Hi All, I was just wondering if anyone had come across this problem before - We are a recruitment agency so we have multiple of the same jobs at the same time, so we're looking into ways to differentiate and change it but we've got the same Duplicate Titles - has anyone faced this problem before? And if so what did they do? Thanks in advance!
On-Page Optimization | | marketingmc0 -
Duplicate Meta Tag error
I am getting Duplicate Meta tag error(under HTML improvement) for these kinds of pages http://www.gobol.in/catalogsearch/result/index/?category=&p=3&q=sharp+split+AC+1.5+ton&x=0&y=0 http://www.gobol.in/catalogsearch/result/index/?category=&q=sharp+split+AC+1.5+ton&special_price=4%2C10000&x=0&y=0 http://www.gobol.in/catalogsearch/result/index/?category=&q=sharp+split+AC+1.5+ton&special_price=5%2C10000_8%2C10000&x=0&y=0 What is the best way to resolve such type of error?
On-Page Optimization | | Obbserv0 -
Title tag terminology on website
Hi,
On-Page Optimization | | KasperGJ
I own a website (www.maleribasen.dk), which i'm currently making SEO on. The site actually ranks pretty good, top 1-2 on important searches. The title tag on the frontpage (and lots of other pages too) are "Maleribasen.dk - Buy and sell paintings" (translatated from danish - Maleri means painting). I'm thinking of changing the titles to "Buy and sell paintings | Maleribasen.dk" And then try to use the convention "| Maleribasen.dk" on every other title page. Sometimes use "Buy and sell paintings | Maleribasen.dk" as convention when title is too small. Like the overview of articles would be something like "Articles - Buy and sell paintings | Maleribasen.dk" A specific article would be "How to paint using oil painting | Maleribasen.dk" What do you guys think?0 -
Duplicate title tags, how to solve that?
We are currently running the "yellow pages". The problem is that Google Webmasters reports a lot of duplicate title tags. It's because we have three languages and the title consists of company name. for example: FCR Media Lietuva, UAB (The same in all languages). Of course we make different meta desriptions and so on. How should we solve this problem or should be just leave it as it is?
On-Page Optimization | | FCRMediaLietuva0 -
The effect of having CR LF HT commands in a <title>tag</title>
Hello. I am looking at a customer site with a CMS system that is controlling the population of the meta TITLE Currently it has the TITLE set as this <title>(CR)(LF)<br />(HT)Site Details REMOVED - Customer name REMOVED(CR)(LF)<br /></title> Naturally, we would prefer it to be <title>Site Details REMOVED - Customer name REMOVED</title> What affect would these commands have in the title! Google shows their title when you Google the company website... so I guess it can see it .... but GA "Top Site Content" widget shows it as blank ? Any ideas? Cheers
On-Page Optimization | | BinaryTris0 -
Duplicate title tag
Hello,
On-Page Optimization | | JohnHuynh
My site have problems with duplicate title, they were reported from google webmaster. For example:
/extra-services/car-pick-up-service-146.html (1) /extra-services/transportation--car-rails--146.html (2) According to my sitemap the first URL is right (1). But the second URL is wrong, I don't know it occur here.0 -
Phrase duplication within Title Tags
I'm creating a few hundred category level pages on my site, and am wondering if duplicating a phrase within each title tag is OK to do: Examples: 1) Title Tag for a page that provides brochure templates for the child care industry. - Title Desired: Child Care Brochure Templates | Brochure & Flyer Maker 2) Title Tag for a page that provides brochure templates for the financial services industry. ** - Title Desired: ** Financial Services Templates | Brochure & Flyer Maker Question: Is it OK to repeat what is after the pipe in each title tag (i.e. 'Brochure & Flyer Maker') on a few hundred category level pages. It's definitely an accurate description of what you will find on the page, however I don't want to run the risk of duplicate content / keyword stuffing issues. Essentially, can I use an exact duplicate phrase inside multiple title tags and be OK?...or is this not advised? I appreciate any advice or feedback. Thanks. -J
On-Page Optimization | | cre80 -
Product Title Formating Question
The majority of the products I sell require lengthy product titles, I have 600+ items that have titles over 70+ characters. In the interest of reducing the character count (Product Feeds) I'm trying to eliminate unnecessary "stop words" in the titles, such as "and", "with" etc.. I've listed an example of a current product listing below, followed by two different formats to reduce the character count. Which one if any is better for SEO or should I leave my titles alone and stick with my original format? Current Listing Example: DeWalt Dual Comfort Safety Glasses with Black Frame and Clear Anti-Fog Lens Suggested Listing Example: DeWalt Dual Comfort Safety Glasses-Black Frame-Clear Anti-Fog Lens DeWalt Dual Comfort Safety Glasses/Black Frame/Clear Anti-Fog Lens
On-Page Optimization | | MEldridge0