How to Access Keywords in Old Adword Account
-
Where can the keywords that go with a specific ad be found in Google adwords?
Right now the only keywords we can find are all the collective keywords used across the 10 ads in the campaign.
We need to which individual keywords are associated with each ad.
Is that information available, and if so, where?
Appreciate your input.
David
-
I'm not entirely clear on the issue you're having.
It sounds like all 10 of your ads and all of your keywords are in the same adgroup. Is that correct?
Ideally, you should have your keywords and ads separated into multiple adgroups based on keyword intent & similarity. For instance, if I am selling red shoes I would separate out the adgroups like such:
AdGroup 1
"red shoes"
"red shoe"
"shoes that are red"The adcopy that would go here would be "Red Shoes" in the headline and "www.mydomain.com/Red-Shoes" in the display URL.
AdGroup 2
"womens red shoes"
"womens red shoe"
"red shoes for women"and the adcopy that would go here would be focused around "Womens Red Shoes"
If you wanted to track one keyword to one ad, you should only have 1 ad in an adgroup and 1 exact match keyword. You can also track this information in GA sometimes with the appropriate columns, but the adcopy needs to remain distinctive in the headline.
-
Hey,
In adwords there is a sections for ads, then ad groups. Do you have different campaigns set up?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do you setup a test analytics account?
I have created a test view but that is not helping with skewed data. Do you all just create a total separate profile with a different GA account for a non-indexed domain? How can I test tag manager and other things without messing with our data? I have our IP filtered out so it doesn't show up in reports but other event tags from outsiders will.
Reporting & Analytics | | Sika220 -
Question about a Old Domain
My question is about a previously used Domain. recently one of my client buy a new domain and now start working with that. he ask me to manage google webmaster and analysis. Yesterday i found its showing 360 Not found error. and showing some link which is not generated by my client, maybe previously this domain was used and these link are generated at that time. in webmaster tools i use Remove URLs to remove these links from google. My question to experts: it will effect my clients site? can i overcome from this situation? or better to use a new domain? at opensiteexplorer its showing Domain authority is 6/100, Page authority 16/100
Reporting & Analytics | | Tahrim0 -
Does a Manual Penalty Affect Other Sites in Same GA Account
Hello Mozzers, I was a bit foolish a couple of years back when first getting into the game, and employed a dodgy agency to do some SEO for me on some sites. Fast forward to this year, and the two sites in my Google Analytics account have been hit with a manual penalty. I decided to ditch the websites and move on, so removed them from my GA account, webmaster tools etc and will simply let them die a death. My question is, do you think this would affect how easy it would be to rank other websites within my GA account? Does anybody have any views on this? Thanks!
Reporting & Analytics | | Marc-FIMA0 -
Webmaster tools traffic on one keyword dropped through the floor - ideas?
Hi there, We design and sell our own product range in a narrow niche, and we are also stocked by Amazon and a lot of other big retailers in the UK. During the first two weeks of Dec 2012 the position of one of our main keywords, which was in google SERPs on page 1 (8 or 9), dropped to page 4. The keyword describes the niche we're in. The drop is shown in the webmaster tools traffic report for that keyword. But it's the only one of our keywords where this has happened, and furthermore it hasn't happened for variations of the keyword. And in Adwords our quality score for the keyword is 10 For example say we were making and selling shopping trolleys - our keyword "shopping trolleys" has dropped through the floor, but "shopping trolleys (on) wheels" is just fine. Can anyone shed any light on what's going on here? Losing this one keyword has cost us some good organic traffic. i1uxSlB.png
Reporting & Analytics | | w1ll1am0 -
Keyword Diversity: What Does it Mean?
I recently read this awesome article by Ian Lurie on the Portent blog: http://www.portent.com/blog/analytics/seo-analytics-middle-earth-style.htm However, I keep getting stumped by what he means under the "Grade Yourself" section by "keyword diversity." Of course, I've tried to ask him, but he hasn't yet responded. Besides, I like to get the opinion of the SEOMoz crowd anyway. So what is "keyword diversity"? Is it the total number different link texts out there linking to my site? The total number of keywords I'm actively tracking and optimizing for? The total number of phrases for which I rank in a Google search engine (if it's even possible to know that)? Thanks, Benjamin
Reporting & Analytics | | 1000Bulbs0 -
Google Webmaster not accounting for internal links
Hi SEO gurus! All my websites in GWT show the website in question at the top of the "Links to your site", in the form of: Domains Total links my-site.com 1,000 third-party-1.com 500 third-party-2.com 300 third-party-3.com 200 etc.com 100 However, I have a specific account that suddenly (a few weeks back) disappeared its own link count: Domains Total links third-party-1.com 500 third-party-2.com 300 third-party-3.com 200 etc.com 100 Has this happened to any of you? Any ideas how to solve it? The website is www.gmvbodybuilding.com which you can see has plenty of properly formed links.
Reporting & Analytics | | hectorpn0 -
Google Shopping & Keyword Tracking
When tracking Google Shopping using the URL builder is it possible to pull through the Keyword used or will analytic do this automatically?
Reporting & Analytics | | TPSUK1 -
Why do I get lots of traffic from a bizarre keyword?
Bit of an odd one but I've been getting a large and steady stream of traffic over the last few months from a very random keyword that according to addwords figures shows "on data". Its our second biggest referring term only beaten by our brand name. We get more traffic from this term than keywords we have invested a lot of time in that show thousands of traffic volume in addwords. When looking at behavioral data its gets odder, a bounce rate of 98.11% time on site 2 seconds and page visits 1.02. So this traffic isn't real traffic and it's not real people. So my questions are, what is it? why do we get this random traffic, has anyone els noticed things like this and is it a problem? I presume it must be something to do with some sort of spam but apart from that i'm stumped. It's just one of those things that has been bugging me so I would appreciate any help. Kind Regards Paul
Reporting & Analytics | | pauldoffman0