New to MOZ and so far love tools but need some quick tips on title, keywords and descriptions
-
First of all:
I am excited about using all the MOZ tools! I just got back my webcrawl and have found
a lot of issues that I am working on.I am a Vacation Rental Property Manager with 150 properties, all different.
- 90% of my pages have the same keywords and descriptions and a lot of same page titles
too. I can change all of these by adding a few fields in my database and then
populating the meta information dynamically.
For Example:
<title>Big Bear Cabins | Big Bear Cabin Rentals - Chateau Alta Vista Cabin</title>
Chateau Alta Vista, Big Bear Cabins, Big Bear Cabin Rentals
Chateau ALta vista is a Big Bear Cabin with four bedrooms, three
bathrooms, it is Big Bear Luxury Property.If you notice the Title, keyword are dynamically populated from the database using the
property name of Chateau Alta Vista. The description is an extra field in the database that I just implemented that I can customize per property.I have a few questions, but here is more information: I also have 5 or 6 related pages
to each property. Pages Like general information, photos, calendars, book
Question 1): Is the best way of doing my titles, keywords and descriptions. Any concerns or recommendations. I have read, do not even use keywords anymore.Question 2) I have other pages that show maybe 8 or 10 photos. So is it ok to do the following;
Title <photos of="" big="" bear="" cabin="" chateu="" alta="" vista<="" title="">Meta Keywords <photos of="" big="" bear="" cabins="" chateu="" alta="" vista="">Meta Description <check out="" photos="" of="" big="" bear="" cabin="" rentals,="" chateua="" <br="">Alta Vista, etc
- Currently, I have some archaic page naming with database driven url parameters such as</check></photos></photos>
http://destinationbigbear.com/property_Detail_v.aspx?propid=669
and at worse
http://destinationbigbear.com/Property_detail_v.aspx?propid=669&rate=
$1,127.10&checkoutdate=07/13/2014&beds=4&firstnight=07/11/2014&nights=2
I do not have he ability to to full url encoding such as http://destinationbigbear.com/cabins/chateau-alta-vista
but I can do http:/www.destinationbigbear.com/big-bear-cabin-info.aspx?cabin=chateau%alta%vista
Question is what do I do... If I do change the page names I will lose the history of property_detail_V.aspx which only has a Page Authority of 21, but if I change the page name and dynamic navigation of my website will I not lose all my authorities, if so, is it worth doing it?
My highest keyword ranking is 30 which is terrible.
Nick
- 90% of my pages have the same keywords and descriptions and a lot of same page titles
-
Jane,
You have been awesome! I almost done going through all of the bad items that Moz generated and am getting ready to run the crawl again! Then once I am done with that I will submit to Google again. First time in years I have some confidence I can make a difference.
Nick
-
The different pages such as photos, calendars, etc per cabin are not being flagged as duplicate but rather the same page but different cabins..
Such as
http://www.destinationbigbear.com/property_Detail_v.aspx?propid=203
http://www.destinationbigbear.com/property_Detail_v.aspx?propid=203
Same Layout, Same Page Title, Same Meta information but 100% different content because of different cabin descriptions.... so that is why I am planning on dynamically changing page titles and meta descr by inserting the cabin names.
<title>Fox Lodge Big Bear Cabin <title></p> <p><title> Summit Enchantment Big Bear Cabin <title></p> <p>I am thinking this should cure my problem.</p> <p>Nick</p> <p> </p> <p> </p> <p> </p></title>
-
Hi there,
I am not sure why these exact examples are being picked up for duplicate content (their title tags are exactly the same, however) because the text on page is different.
Even though many of these pages are different, the tool will be picking them up as duplicates because there is too much duplication between each page's content, e.g.:
http://i.imgur.com/D44s1wV.png
and
http://i.imgur.com/hEARGo9.png
One option is to have this heavily-duplicated information hosted on a separate URL, with the page calling the content of that URL into the text box using an iframe. This will "remove" the content from the page as far as Google is concerned, but it will mean that the same content is not being found over and over again on different URLs.
This will mean that the URLs have very little content on the however, and you should really write new content to provide sufficient unique content to tell Google what the page is about.
Consider the "tabs" option I mention above - you would start with a URL like http://www.destinationbigbear.com/property_Detail_v.aspx?propid=501 and use CSS tabs to switch to the rates page, video page, photos page, etc. This would house all of a cabin's information on one URL and mean that there are no more URLs like http://www.destinationbigbear.com/Property_detail_rates.aspx?propid=501 where the text content of the page is largely a duplicate of every other cabin page.
-
Thank you very much.
I was worried about page load time especially with regards to the images that are 150k each and can have 10 to 20 images.... hence separation of content...
Thanks again, I have another question regarding dynamic pages...
I think the webcrawls give me errors or the moz tools for duplicate page titles and content when I have urls like this.http://www.destinationbigbear.com/property_Detail_v.aspx?propid=500
http://www.destinationbigbear.com/property_Detail_v.aspx?propid=501
and so on...
Is there something called canonical link - I looked at this but I do not think this is would help... I am just looking to have each page craweled as one page or I guess if I dynamically change the title and meta description then they would be unique?
Nick
-
Hi there,
Question 1): Is the best way of doing my titles, keywords and descriptions. Any concerns or recommendations. I have read, do not even use keywords anymore.
Agreed on the meta keywords tag - it is no longer needed.
There is some redundancy in the two tags at the moment. The primary rule is that you should be first and foremost writing for people, not search engines. You'll naturally include the keywords search engines need to see if you write for people (check afterwards to ensure you have, but good usability very often translated to good SEO):
**Suggestion **for a page about the Chateau Alta Vista:
<title>Chateau Alta Vista Cabin, Big Bear Lake, California | Big Bear Cabin Rentals</title>
There is no need to repeat the location / site name.
Chateau Alta Vista is located on Big Bear Lake, CA and is available for weekend breaks or longer stays. Space for up to 14 guests, 4 bed, 3 bath. Internet and hot tub provided.
There is no need to use keywords in a meta description from a ranking point of view (they do not influence rankings), but users should get a good idea of what they're going to find when they click through from the meta description. Think of it as free advertising space.
The photo pages should be fine, but consider including these in a larger page about the cabin itself, i.e. adding value to the cabin pages rather than creating new pages, similarly to how property websites show 8 - 10 photos of a property they are selling or renting, e.g. http://www.zoopla.co.uk/for-sale/details/33290790. The slide show takes precedence here whereas yours would probably not (lower on the page or in another tab), but see how they have used tabs to go between content, rather than create new URLs / pages - all the content is stored on the one URL about that one property.
If I do change the page names I will lose the history of property_detail_V.aspx which only has a Page Authority of 21, but if I change the page name and dynamic navigation of my website will I not lose all my authorities, if so, is it worth doing it?
If you 301 redirect between the old URL and the new one, the majority of the authority of the old page will transfer to the new one. Having said that, you only want to go through a lot of 301 redirects (NOT 302s! They pass no authority) if you really have to. Modern search engines are far better at dealing with dynamic URLs than they were years ago, so it is really hard to say if doing this would be beneficial enough to outweigh the fact that you need to go through redirects from the existing URLs.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
The need of two-keyword optimization in the same page
Hi there! Due to the business model of my company I have to optimize two keywords in one page. I just asked about this question before and someone told me thant as long as they refer to the same concept and have almost the same "meaning", it is possible. The problem is how to face it up. I mean, there's one H1 label, one title, etc....and what's the "policy" of key distribution in the content in order to priorice these keywords? What you guys recommend? many thanks
On-Page Optimization | | juanmiguelcr0 -
Different Categories, Same Meta Description?
I've heard that having duplicate meta descriptions is bad for SEO and can even be the cause of penalties. However, a duplicate meta description would make sense for different categories on many sites. So I'm wondering what the best solution is for a case like this? One of my sites has around 150 topics, and each topic page is exactly the same, aside from including only things that are related to that specific topic. So why would I want to create 150 different meta descriptions? Not only is it time consuming, and nearly impossible to create 150 unique descriptions for the same type of content, but it also serves no purpose for visitors coming from the search engines. A logical approach would be to use the same meta description and just switch out the topics in the description... but then all of those descriptions would be 95% the same - and I imagine Google might see that as spam. So... suggestions?
On-Page Optimization | | JABacchetta0 -
I am optimizing title tags and was wondering if it makes a difference if I use "commas" in between keywords that are synonyms or should I use "and" instead?
For example: "pants, trousers at pants.com" or "pants and trousers at pants.com".
On-Page Optimization | | EcomLkwd0 -
Same Meta Description on all pages harmful?
As the question title suggests, is it harmful (on Google) for a site to use the same meta description sitewide? On every single page. If not, is there any particular benefit to crafting a unique meta description for every page besides CTR on google searches. What do you think? Thanks in advance!
On-Page Optimization | | danielpett0 -
Website title question
Say you have a website url of a rather competitive keyword phrase, would it be beneficial for me to go ahead and name my site title the same as the url? And also should my site title go through every page, or should i consider having slight variations throughout the pages? for example: page title | site title or page title| slight varation of title on sub page? **edit - to further expand on the question a bit also, if my google places has the company name on _there - would it be effective to go ahead and use the company name in my site title? _ _Also if i have the main keyword in the breadcrumb as the home, does that effect my SEO credibility if it shows up on all the pages? _
On-Page Optimization | | tgr0ss0 -
On Page SEO Tool
Hello - I'm looking for one tool that does the following and was wondering if anyone knew of such a tool? In a perfect world I would like to enter in one domain name and have a report generated that shows All Internal links, link titles, and anchor text All internal broken links / redirects All images, image size and image alt, if the image alt is missing. I'd love to be about to export these reports to excel and quickly run my on page optimization. The goal is to produce a checklist for a developer to execute quickly. Thanks for your help Gabe
On-Page Optimization | | Gabe0 -
Duplicate page titles
We have search results pages on our site. They share the same page title, there is no real differentiator between the result pages, other than page 1, page 2 etc. How do we de-dup the titles? just add page 1/2/3 etc to the end of them?
On-Page Optimization | | lilibooz0 -
Where this keyword comes from?
I have a ON-PAGE optimized website, but seomoz research tool says that 24 pages are F graded, and i was checking the keywords and i noticed that the keywords seomoz research tool was analising wasnt the ones that i used. Let me explain its like this: My Keyword is : Santa and seomoz is running the keyword : Santa Claus Where did the tool got that Keyword from? Thank you
On-Page Optimization | | dmunchen0