Low KDS but high DA for all page 1 sites
-
Hi there
A KDS report question...
My client has a keyword with a low KDS (garden hose - 28). Intuitively this seemed too low, and when I checked what ranks, it is all high quality brand sites with high DAs. Admittedly the specific pages ranking have low PAs, but I can't see my client ever being able to compete with these big boys right now.
How come the KDS is so low? This seems just wrong as the metric implies it is a good keyword to target - I know there are always lots of other things to check, but this does make me less confident with KDS reporting
Anyone got any thoughts on this?
Many thanks
-
you're much more of a recluse than I thought!
Yes!
-
If you only just today learned that, you're much more of a recluse than I thought!
-
oh.... TIL.... Do not make maternity comments. Never!
-
Chammi,
My ex and I ran into some 'friends' and she and the lady had at one time been quite good friends. The lady was pregnant when we last saw them and as we walked up to a table where they were seated, my ex says rather exuberantly , "How are you? When is the baby due?" To which, her friend replied, "4 months ago."
There really is no where to go from there... I just smiled and said, "Hey Jack, how's the golf game these days?"PS - Chammy, if you can tell that story on here so easily, you are a Mozzer.
Welcome
-
EGOL
You never cease to impress me with your understanding of not just SEO, but of marketing. Honestly, you are a jewel.
There is a truly great business book "Blue Ocean Strategy," that many who make their living on the Internet should read, and I know some of you have. The Internet provides the greatest ease of entry into a "Blue Ocean" versus any other "marketplace." At the same time the big box retailers and aggregators use the Internet too. If you have a $100K budget you don't stand a lot of chance if you are going to operate in the same arena as Amazon, Lowe's, Sears, etc. You have to be different and most do not understand that different does not mean that you believe your product/service is better or your staff nicer. It means different. It means fishing in waters where no one else has a boat. For hoses, think about the first collapsible hose that was sold; I would have loved to been the marketing agent for that product.
Great comments all.
-
Hi there - thanks for your responses.
Robert - sorry, got my terminology wrong, I meant Moz's KWD tool (not KDS). Too may TLAs around! And I guess that's why I am unclear, as they are all Moz metrics but seem at odds with each other. So wondered whether I was missing something or whether the KWD metric needs to be taken with a pinch of salt.
The content is not good for the hoses, My client is taking some persuasion, and I was going to show him the KWD metric but it kinda says the opposite of what I am trying to tell him as makes it seem a good term to target. I'll just stick with showing him the returns. And get him to focus elsewhere as he won't want to do what is necessary!
EGOL - yes, I agree! I'll just need to work harder to convince him that being on page 1 for the term garden hose is not the be all and end all for him. We have other better directions we can go. I initially got quite excited at KWD 28 (this is the UK) but alas, not to be! I guess that is the danger of looking at any metric in isolation.
Keri - hmmm, I got the opposite once. I was asked when my baby was due to which I hissed 'I am not pregnant' - I felt quite sorry for the sales assistant as they were horrified !
-
I've walked in to Sears and asked where the maternity section was. Even mimed a huge belly. Clerk didn't understand what I was talking about. Thankfully, most employees are a bit better than this, and I do like EGOL's approach.
-
I just ran KWD and got 44%.
After looking at the sites on the first page, I would not want to compete with them.
HomeDepot, Amazon, Walmart, Lowes, Sears, AceHardware, Kmart..... Not only will the SERPs be really difficult to conquer (impossible for most people).... but some of the businesses ranking on the first page are more into the sports of runnin' other people out of business, beatin' down their suppliers, and payin' their employees nuthin. They value that stuff higher than makin' a profit.
When I see them sellin' really cheap garden hoses and offerin' free shippin'... I know that it is a race to the bottom. Good way to lose your shirt a couple different ways.
My idea of sellin' on the web is to find products that usually are not sold in these types of stores and building a biz around them. If you go into Walmart and ask if they got jimmywidgets and the clerk says "huh?"... then you know you got somethin' that you can make money at on the web.
-
Chammy,
The KDS as with PA and DA are "relative" and are arbitrary to those creating the metric. PA and DA were created by Moz and not by Google. A pure example of this (and I swear I am not lying) is we have a client we have worked with that sells... hoes as one of their products. When you search on "hoes" and are not restricted by any geolocator, they rank well for the term against the same types (and many of the same) large big box retailers you see for hose. So, yes you can rank, but you have to be clever: Are you using structured mark-up (Schema) for your product, do you have aggregate review schema or an accepted review site streaming reviews to your site/page? Do you produce unique hose content? Do you have a hose video? Are your pictures ones you created and do you have correct alt text, etc.?
Never believe that DA alone means you cannot beat them; there are tons of Moz members who beat the big boys daily!I hope this helps.
Robert
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Filter Pages
Howdy Moz Forum!! I have a headache of a job over here in the UK and I'd welcome any advice! - It's sunny today, only 1 of 5 days in a year and i'm stuck on this! I have a client that currently has 22,000 pages indexed to Google with almost 4000 showing as duplicate content. The site has a "jobs" and "candidates" list. This can cause all sorts of variations such as job title, language, location etc. The filter pages all seem to be indexed. Plus the static pages are indexed. For example if there were 100 jobs at Moz being advertised, it is displaying the jobs on the following URL structure - /moz
Moz Pro | | Slumberjac
/moz/moz-jobs
/moz/moz-jobs/page/2
/moz/moz-jobs/page/3
/moz/moz-jobs/page/4
/moz/moz-jobs/page/5 ETC ETC Imagine this with some going up to page/250 I have checked GA data and can see that although there are tons of pages indexed this way, non of them past the "/moz/moz-jobs" URL get any sort of organic traffic. So, my first question! - Should I use rel-canonical tags on all the /page/2 & /page/3 etc results and point them all at the /moz/moz-jobs parent page?? The reason for this is these pages have the same title and content and fall very close to "duplicate" content even though it does pull in different jobs... I hope i'm making sense? There is also a lot of pages indexed in a way such as- https://www.examplesite.co.uk/moz-jobs/search/page/9/?candidate_search_type=seo-consulant&candidate_search_language=blank-language These are filter pages... and as far as I'm concerned shouldn't really be indexed? Second question! - Should I "no follow" everything after /page in this instance? To keep things tidy? I don't want all the variations indexed! Any help or general thoughts would be much appreciated! Thanks.0 -
Canonical URLs all show trailing slash on main site pages - using Yoast SEO for Wordpress - how to correct
We are using Yoast for a number of our sites. We use naked domain as the canonical. I have noticed in the header tags that all our sites show the canonical URLs as having a trailing slash: Example: http;//foxspizzajc.com, when I look at the source code, it shows the canonical as http;//foxspizzajc.com/ Of course, it is much more likely that all sites that link to us will not use the trailing slash - so preferably we do not want that to be the canonical - among other reasons. Does this need to be fixed so the trailing slash is removed? I cannot see how to do this in Yoast SEO or in Permalinks structure for Wordpress. Sorry for my ignorance. Thanks for any help.
Moz Pro | | Adam_RushHour_Marketing1 -
Page Rank vs Page and Domain Authority - who wins?
A client has found another SEO agency promising various things to do with link building. Most of these promises are based upon links from sites with allegedly high page ranks. So my questions: Page rank seems to be fading out am I safe to stay with PA and DA metrics instead? I don't agree with link building tactics and feel that it should more a networking activity to provide USEFUL links to users... am I being too white hat and missing opporunities? The other company have promised long list of links including 100 SEO friendly web directory listings, 200 PR 8 back links from Pinterest (which i thought was no follow) & 10 long lasting and high quality mini web sites (with three pages/posts, video and pictures). Am I right that this all sounds a little spammy or is this really what I should be doing for me clients?
Moz Pro | | SoundinTheory0 -
Why my site page don't appeare in the ranking ?
why my site page don't appear in the ranking, which type of domain tracking should i choose to track all my site pages ( my site is a .blogspot.com ) ? when i check it i found that they appear in the first 30 results although seomoz saying they are not in the first 50 result !
Moz Pro | | AmrKamal0 -
Open Site Explorer is showing "No Data" for my page titles under the "Top Pages" Tab
This is for my site: www.kibin.com/ Does this mean there is something wrong with how we're titling our pages? We're working on our on-page SEO, titles, meta descriptions this week and getting them up to snuff. I don't understand what is going on here or if it's something to be worried about. Thanks!
Moz Pro | | Kibin0 -
Open Site Explorer Says I have 1,627 inbound links, but only downloads 275\. Am I missing something?
Is there a feature i'm missing out on here? I want to download the complete link profile, but I only see 275 of 1,627 links when I export to CSV. Any guidance would be appreciated!
Moz Pro | | lipoweb0 -
Only crawling one page
Hi there, A campaign was crawling fine, but at the last crawl, for some reason, SEOmoz can only crawl one page... any ideas? If I run a custom crawl I still access all of the site's pages.
Moz Pro | | harryholmes0070 -
Link from home page
I see an abundance of websites that don't link out at all, and there is no data available to seoMoz for the sites, some like http:// regal - diving dot com (trying not to get moderated AGAIN Innocent need to show which link and its a competitor kind of) are not linking to anyone else just internal links. How come they dont show info to SEOMOZ Should I link out from home page, is this detrimental does ANY single link from home page show google that I am not a PROPER web business. thanks
Moz Pro | | landed0