Yoast's Magento Guide "Nofollowing unnecessary link" is that really a good idea?
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I have been following Yoast's Magento guide here: https://yoast.com/articles/magento-seo/
Under section 3.2 it says:
Nofollowing unnecessary links
Another easy step to increase your Magento SEO is to stop linking to your login, checkout, wishlist, and all other non-content pages. The same goes for your RSS feeds, layered navigation, add to wishlist, add to compare etc.
I always thought that nofollowing internal links is a bad idea as it just throwing link juice out the window. Why would Yoast recommend to do this? To me they are suggesting link sculpting via nofollowing but that has not worked since 2009!
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With a follow link the link juice on that page would get recycled (depreciated of course) thought out the site via site Nav. If the link is nofollowed then all that link juice is lost. Am I missing something?
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Well technically a nofollow is just asking the search engine not to follow the link, which makes sense in this situation. I mean, I don't think it's really going to have much of a benefit, especially if you're already noindexing the pages as per step 3.1 but I think that it still technically makes sense.
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Do you think he may mean noindex? That could make sense, but nofollow doesn't (as you've said). Weird.
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