Link Building in 2014
-
Hi everyone.
We like most are struggling to link build this year in line with Google guidelines. First step for us is a back link clean up then a really thorough competitor analysis to see what the competitors have that we may wish to emulate. We also ask the clients to provide us with information about their associations, memberships, suppliers, partners etc so we can see if there is synergy to get them a decent link from sites in their immediate orbit.
After that we produce some excellent content but getting it published, particularly with a follow link, is just getting harder and harder. We are also a PR agency so we encourage the clients to 'think out of the box' with regard to a PR campaign. It is fair to say that most clients don't understand what we are trying to do and don't have the stomach to be different.
I was wondering if anyone else did anything different, any fabulous ideas we are missing?
Also is anyone still submitting content to Ezine articles? They are incredibly picky about unique content, grammar etc but is it/will it still be grouped in with the article link farms?
Any advice much appreciated.
Thanks Karen -
Thanks Andy for the infographic point, it is something we have not not done yet but we are conducting a client survey and have generated a lot of good feedback that lends itself to this approach. I guess for all of us the issue is one of client buy in. We are very good at coming up with the ideas and carrying out the campaigns and outreach in house but if we need to go and stand on the street corner for a few days talking to end users that has to be paid for.
How does everyone else manage this?
Tom Roberts - I would appreciate your views on 'green light' back links for 2014 excluding Ezine.
Thanks a million everyone. K
-
The only other thing we do is infographics, whether you would class that as part of a content strategy or not is a different matter, but these usually have some great results, but like every GIGO comes to mind, to actually make a infographic work, firstly you need to do the research, and get some interesting and relevant facts in there, and then spend a lot of time trying to publishing it, speaking with blog owners, news sites etc.
Our last infographic we managed to get a link of mashable.com and I believe there DA is around 94 ish so was worth all the time and investment in making it look good, have decent content within it.
If your client isnt all ready doing infographics I would recommend them
-
Hi Karen
I'll try and come back and leave you a more detailed reply but regarding EzineArticles:
Yes, they are article link farms. They are totally worthless for SEO now and so under no circumstances should you be sending your content there, or any other article directories.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
About link building strategies and article publishing
Hi friends. What could be the best strategies for article publishing with links and anchor text. I did the next. I published original article in my website blog section and then next day published the same article in few news portals with links and anchor text to product landing pages. But google indexed only article from my blog. News portal in my country is with highest DA. Is it ok to do this way or better is make uncial article for every news portal and do not publish in own blog so there is no duplicates? I am afraid that doing my way is waste of time and money. Thanks for help.
Link Building | | netcomsia0 -
Is it time to pay for link building?
I've been using the Moz tools for a while now and love them. Our SEO efforts are certainly paying off as we're ranking well for a lot of our desired keywords. That being said, I'm finding link building to be a very frustrating process. As much as I like to be hands on and try to do everything, I'm wondering when it's time to "throw in the towel" and hire someone? Is there anyone else who might have gone through a similar evolution? I'd love to hear some other stories about how or why you decided to hire out your link building. I'd like to think that whatever we spend on link building could likely reduce our reliance on AdWords, although I'm not sure how this would really play out over time.
Link Building | | koalatm0 -
Link building service - linkfool
Hi, quick question - has anyone ever used link building service called linkfool ? I was on another reputable seo information site and linkfool showed up, i checked it out and at the bottom site was an seomoz logo to insinuate partnership of some sort. Anyway , if anyone has used this service, was it worth the investment
Link Building | | movingeverywhere0 -
Google still allows massive link building in my country.
This is really messed up! I've been investigating this issue for almost a year now. I had discussion about this in SEOMoz before and people told me that my site was not optimized for SEO. However, I've finally come to conclusion that massive back link building is still the best way to rank in Google Turkey. Many high PR content websites do not seem to get their unique content ranked here because some shitty website can be ranked on the top by using back links with targeted anchors for the keyword they want. I've spent a lot of money for content but no it does not get listed unless I provide back links for each article. This does not happen in the US anymore. Google catches you for massive back link building and penalize you. SEOMoz authors suggest using social media more but it seems to have no effect whatsoever in Google Turkey. I really want to open a ticket for this in Google but don't know how to do it. Think about searching "urology" keyword in the US, would you see an informative website about urology or a site that contains a small article and wants to sell a bullshit product to you? If anyone knows how I can contact Google regarding to this, please let me know. Thanks.
Link Building | | mertsevinc0 -
Link Building - Post Penguin
Hi, We have an eCommerce site that has recently been hit for some unnatural linking, resulting in a warning in our Google Webmaster Tools account. We weren't doing anything particularly underhand (and indeed before Penguin there wasn't a cause for concern) but nevertheless Google has picked up and penalised us. We've instantly removed the worst offending links and requested a resubmission. If this doesn't result in positive action from Google we're planning on employing the services of an Oracle member on SEOmoz who was kind enough to give us some fantastic free advice in order to go through and remove any further links that may be seen as questionable. Moving forward however I'm a little bit overwhelmed as to exactly what we should be doing in order to create a positive, natural link portfolio. I understand the emphasis is on ‘natural’ linking but we’ve been online for 8 years and I think it’s fairly safe to say that the number of links we have now is probably representative of about our ‘lot’ when it comes to 100% natural links. It would be nice to give our portfolio a nice gentle push in the right direction. I’ve checked through SEOmoz and the most up to date link building article they have appears to be http://www.seomoz.org/beginners-guide-to-seo/growing-popularity-and-links - This guide however does seem to suggest some things that are potentially frowned upon now (for example, highly optimised anchor text I understand is now a no-no). Obviously, in days gone by I could look at Open Site Explorer to try to emulate my competitors but, to be honest, most of them have what I would describe as a fairly poor link profile and if I'm going to invest real time in to this I want to make sure I'm heading off in the right direction. Does anybody on here know of a really high quality post penguin link building guide, either on SEOmoz or elsewhere that I can use as some bedtime reading? Our website is eCommerce in nature so an article tailored towards online selling would be ideal. Thanks for reading! Chris
Link Building | | ChrisHolgate0 -
Keyword strong domains`and Good Link Building Techniques
Is it still a vital tactic if you can get a keyword strong domain in your seo strategy. I have been using an outsourced link building company and we have been soing social bookmarks and directory listings and forum posts. What i sthe best way to check if a link is good ? Look forward to any help, I am a new member
Link Building | | simon.paul0 -
Link building for ecommerce site
What are your recommendations for the best link building strategy for a B2C ecommerce site?
Link Building | | DenverKelly0