Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Updating inbound links vs. 301 redirecting the page they link to
-
Hi everyone,
I'm preparing myself for a website redesign and finding conflicting information about inbound links and 301 redirects.
If I have a URL (we'll say website.com/website) that is linked to by outside sources, should I get those outside sources to update their links when I change the URL to website.com/webpage? Or is it just as effective from a link juice perspective to simply 301 redirect the old page to the new page? Are there any other implications to this choice that I may want to consider?
Thanks!
-
I agree, never redirect when you can fix the link.
-
Thanks Richard and Irving!
-
The general consensus of my SEO peers is that approximate 15% of link juice is lost in the redirect and I second what Richard has recommended.
-
Quick fix = do the redirects.
Best practice = do the redirects and try to get the inbound links changed as well.
It is best if you can get the links changed, but always be sure to do redirects as well as there may be other links that you are not aware of.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Hreflang tags with link to redirect loop
Hi guys, I'm having a bit of an issue on a client site that I'm hoping someone can help me with. Basically, the client has two domains, one serving users in the Republic of Ireland (http://www.americanholidays.com), showing Euro prices, and the other serving users in Northern Ireland (http://www.americanholidays.com/gb_en/) showing £ prices. The issue I'm having is that the URL for the Northern Ireland page has a 302 on it and goes through another 2/3 301 redirects until it resolves as http://www.americanholidays.com, however it does then show the £ prices. You can see the redirect chain here: http://tools.seobook.com/server-header-checker/?page=single&url=http%3A%2F%2Fwww.americanholidays.com%2Fgb_en%2F&useragent=1&typeProtocol=11 The homepage is using the Hreflang tag, and pointing search engines to serve the http://www.americanholidays.com/gb_en/ page to users using EN-GB as their language. The page is also using a self-referencing canonical, which I believe may negate the whole Hreflang tag anyway? My main question is - is the fact that the Hreflang for the gb_en page is pointing to a chain of redirects negatively affecting it? (I understand too many redirects are never good). Also, is the canonical negating the Hreflang? Any help/info would be great as I just can't get my head around it! Thanks guys Daniel
Technical SEO | | DanielKiely60 -
Robots txt. in page with 301 redirect
We currently have a a series of help pages that we would like to disallow from our robots txt. The thing is that these help pages are located in our old website, which now has a 301 redirect to current site. Which is the proper way to go around? 1- Add the pages we want to disallow to the robots.txt of the new website? 2- Break the redirect momentarily and add the pages to the robots.txt of the old one? Thanks
Technical SEO | | Kilgray0 -
DNS vs IIS redirection
I'm working on a project where a site has gone through a rebrand and is therefore also moving to a new domain name. Some pages have been merged on the new site so it's not a lift and shift job and so I'm writing up a redirect plan. Their IT dept have asked if we want redirects done by DNS redirect or IIS redirect. Which one will allow us to have redirects on a page level and not a domain level? I think IIS may be the right route but would love your thoughts on this please.
Technical SEO | | Marketing_Today1 -
Is it good to redirect million of pages on a single page?
My site has 10 lakh approx. genuine urls. But due to some unidentified bugs site has created irrelevant urls 10 million approx. Since we don’t know the origin of these non-relevant links, we want to redirect or remove all these urls. Please suggest is it good to redirect such a high number urls to home page or to throw 404 for these pages. Or any other suggestions to solve this issue.
Technical SEO | | vivekrathore0 -
301 redirect: canonical or non canonical?
Hi, Newbie alert! I need to set up 301 redirects for changed URLs on a database driven site that is to be redeveloped shortly. The current site uses canonical header tags. The new site will also use canonical tags. Should the 301 redirects map the canonical URL on the old site to the corresponding canonical for the new design . . . or should they map the non canonical database URLs old and new? Given that the purpose of canonicals is to indicate our preferred URL, then my guess is that's what I should use. However, how can I be sure that Google (for example) has indexed the canonical in every case? Thx in anticipation.
Technical SEO | | ztalk1120 -
Sudden drop in Rankings after 301 redirect
Greetings to Moz Community. Couple of months back, I have redirected my old blog to a new URL with 301 redirect because of spammy links pointed to my old blog. I have transfer all the posts manually, changed the permalink structure and 301 redirected every individual URL. All the ranking were boosted within couple of weeks and regained the traffic. After a month I have observed, the links pointed to old site are showing up in Webmaster Tools for the new domain. I was shocked (no previous experience) and again Disavowed all links. Today, all the positions went down for new domain. My questions are: 1. Did the Disavow tool worked this time with new domain? All the links pointed to old domain were devaluated? Is this the reason for ranking drop? Or 2. 301 Old domain with Unnatural links causes the issue? 3. Removing 301 will help to regain few keyword positions? I'm taking this as a case study. Already removed the 301 redirect. Looking for solid discussion.Thanks.
Technical SEO | | praveen4390 -
Ok to internally link to pages with NOINDEX?
I manage a directory site with hundreds of thousands of indexed pages. I want to remove a significant number of these pages from the index using NOINDEX and have 2 questions about this: 1. Is NOINDEX the most effective way to remove large numbers of pages from Google's index? 2. The IA of our site means that we will have thousands of internal links pointing to these noindexed pages if we make this change. Is it a problem to link to pages with a noindex directive on them? Thanks in advance for all responses.
Technical SEO | | OMGPyrmont0 -
Can I remove 301 redirects after some time?
Hello, We have an very large number of 301 redirects on our site and would like to find a way to remove some of them. Is there a time frame after which Google does not need a 301 any more? For example if A is 301 redirected to B, does Google know after a while not to serve A any more, and replaces any requests for A with B? How about any links that go to A? Or: Is the only option to have all links that pointed to A point to B and then the 301 can be removed after some time? Thank you for you you help!
Technical SEO | | Veva0