Google Analytics: How to Track Blog Traffic that Enter the Purchase Funnel?
-
I've been trying to figure this out for awhile, but I have had no luck.
The current ecommerce store that I work for is trying to find out how to track how many people coming in via the blog are converting/buying.
The site lives on Magento and the blog is on wordpress and they both use the same Google Analytics code.
Site URL: http://website.com/
Blog URL: http://website.com/blog
Is there anyway to do this so you can see which landing pages are driving conversions?
If not, Is it possible to set up Google Analytics to show conversions and revenue coming from people who enter through blog directory?
-
Hello Doug,
The short answer to your question is YES, this is all possible with Google Analytics.
FIrst of all, you should be using the newer Universal Analytics tracking code. For more information, see: https://developers.google.com/analytics/devguides/collection/upgrade/ . You may already be using it. See this page about how to tell if you're using Universal Analytics.
You must also have eCommerce tracking turned on in Google Analytics. Info here: https://support.google.com/analytics/answer/1009612?hl=en
After that it gets a little more complicated if you do it all from scratch. Here are the instructions from Google, which may require you to get help from a developer, and here is a good article from Fresh Egg about it. Lucky for you, Magento makes it pretty easy by already including eCommerce tracking. All you have to do is enable it.
As for tracking purchases from the blog, if it is installed on the same domain in a subdirectory (i.e. .com/blog/) and uses the same Universal Analytics tracking code as the rest of the site I don't think it matters what "platform" it is on. I think you "should" still see the data on transactions by page.
If you're still having problems after this I'd suggest contacting a Magento Developer to test and complete the implementation.
-
Hi!
You might want to try Goal Flow at least on Analytics. That might be what you are looking for.
You might want to look at Conversions -> Attribution for further data.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to change domains in Google Analytics without losing the data
Hi there, We recently changed our domain from .COM to .NET so that all our subdomains from external pages matched. Right now in Google Console we have our new .NET website being tracked, but in GA we are still tracking .COM. It is also causing issues with MOZ crawling our site because of the .COM/.NET discrepancy. My question is what is the best way to change our Google Analytics from .COM to .NET without losing historical data and what considerations do we need to change before implementing this? Our team was concerned that just downloading the old data would be too vast and it we wouldn't be able to continue manipulating it dynamically in GA. Thanks!!
Reporting & Analytics | | cPanel-LLC.0 -
Does Google need Analytics installed to create metrics?
Hi Mozers, Does Google know time on site, number of page visits, bounce rate, etc. even if Google Analytics is NOT installed? Does it measure all that stuff anyway, and if you install the GA code on your site, that is so that YOU can see those metrics? OR can Google only see those metrics if you install GA on your site? Thanks! Jane
Reporting & Analytics | | CalamityJane771 -
How can I overwrite previously imported cost data in Google Analytics?
I choose the overwrite option but it keeps adding the costs to the existing costs. When i select that radio button and click done, that option does not appear on the summary screen. That section next to Import Behavior is blank.
Reporting & Analytics | | JGB5550 -
Tracking 301 redirect traffic in Google Analytics
if I 301 redirect www.mywebsite.com to go to www.yourwebsite.com, how can I track the traffic in Google Analytics that is coming from mywebsite.com?? I don't think that's a referral traffic, is it?
Reporting & Analytics | | Armen-SEO0 -
No Search Data in Google Search Console (Search Analytics)
Wondering if anyone has experienced 0 data in their Google Search Console (Search Analytics) and found possible solutions to retrieve data? We have a few clients who, prior to the update to Google Search Console, were getting data regularly in terms of the Search Queries report, but ever since the update to Google Search Console, they are no longer receiving data. As an FYI, both the www and non-www versions of the website are verified in Search Console and the XML Sitemaps and Robots.txt files are clean, tested and working fine. Any insights or experience of sites showing 0 data in Search Analytics? Any possible solutions would be greatly appreciated. Thanks!
Reporting & Analytics | | SEO5Team0 -
Set Up of Goal Tracking with Google Analytics-$750 a Fair Price????
Greetings Moz Community! My firm operates commercial real estate website that contains 3-4 forms. Each form represents a goals. Google Analytics has been set up for years, but it does not track these form completions/goals properly. My SEO firm has offered to configure Goals on Google Analytics for $750. Is this a fair price? If the set up takes one hour, I am really over paying. But if this is a complex project that may take 7-9 hours the pricing seems OK. Also, the SEO firm will require an additional $750 in the future to set up event tracking. Is this excessive? I might add that my developer will need to add code to my web site. My SEO company has proven reliable and accurate. I can go to sleep at night knowing they are doing a good job. Where as my Argentinian developers really try their best, but perhaps because of the language barrier, they can make mistakes from time to time. I am willing to pay a premium to ensure that the job is done correctly domestically, however I don't appreciate over paying. Is the $750 payment for setting up Google Analytics reasonable assuming the job is done well??? Thanks,
Reporting & Analytics | | Kingalan1
Alan0 -
Solid Place to learn intermediate-adbanced Google Analytics
Hello Everyone, I've been using Google Analytics for some years now, and I never really used it in an advanced way (alerts, goals, conversions, etc...) I was wondering if there was a good place for me to learn GA so I can start using it to it's full potental. Thanks Zach
Reporting & Analytics | | Zachary_Russell0 -
Google Analytics - multiple counters
Hey there Mozzers! One of our customers wants to seperate one Google Analytics account into multiple accounts. The website is divided in three parts: Main: www.website.nl Sub1: www.website.nl/sub1 Sub2: http://www.website.nl/sub2 And they would like 4 different reports under one account. R1: Total count R2: Website.nl (without Sub 1 & Sub2) R3: Sub1 R4: Sub2 I know multiple counters will get in conflict with each other, so I have to implement some filters. E.g: We can configure a filter for R3 on "astmakids" in URL. My question is: is there a safe way to implement multiple Analytics filters on one website? And how will R3 see visitors that come from the root domain astmafonds.nl? Are they referrals? Thanks a lot in advance!! Partouter
Reporting & Analytics | | Partouter0