New URL structure caused a HUGE drop?
-
I have started working with a client who did an upgrade on their e-commerce sive in May of last year. It totally changed the URL structure and they didn't redirect old URLs or do any of the things they should have. Not unexpectedly they they went from about 300 visitors a day to 0 for then rose up to maybe 50 and have remained there ever since.
There were some major onsite issues including about 15000 internal links that 302 back to the site. In any case I have fixed most of the onsite problems and worked on a little better categorization + content optimization, etc.
We have only been working on this for about 30 days and organic traffic is up and they are ranking for much better keywords, but I expected a little quicker rise.
Here is a screenshot out of GA of their descent. Its pretty rapid.
I dont think it makes sense to redirect their old URLs at this point since most of them have been deindexed for 10+ months. Anyone have any suggestions on how to get back to their previous level. The domain actually has decent authority and link profile, etc.
Is this just going to be a slow climb back? Any thoughts?
-
And along the same lines, there wasn't a rogue line of code that set the canonical URL for all of your products to the home page or added a noindex to your pages, right?
-
Roger, here's a new post about the changes in the Q&A system http://www.seomoz.org/blog/pro-qa-forum-upgrades-changes.
-
Interesting point. The old URL structure isn't entirely clear to me is though, so it would take some real digging to apply all the old urls.
I guess its worth a shot.
Whats up with the new having to remember to thumbs up your own posts by the way????
-
Adding to Seth's response - not only do I agree with him completely, the other factor is how many potential visitors still, to this day, click on those old links only to get 404'd?
-
I would disagree with you on the redirection of the old site URLs. I have worked on and consulted with several eCommerce websites and from 2004-2008 ran my own successful eCommerce site called thesprintstore.net. I changed the URL structure and had the same thing happen to my site. At the time I chalked the issue up to moving everything around and believed that the site would eventually bounce back. Due to the economy it never did.
I later discovered that the old URL structure had some seriously powerful backlinks from sites like techcrunch, engaget, engagetmobile and other awesome forums. If I had only redirected all of the old urls to the new urls all of that link juice would have continued onto my site and I would not have experienced such a significant drop in domain and page authority.
Regardless of indexation or how long ago the urls were changed its never a good strategy to play hide and seek with Google so simply apply 301 redirects from the old to the new and see what transpires over the coming months. After all, it cant hurt right?
-
Hmm, that is an interesting thought. It is automatically added by X-Cart, but I will do some spot checking to make sure.
-
A quick question first -- you've verified that Google Analytics code is on all of their current pages, right? Discovering way later there was a glitch in code implementation and half of their URLs don't have GA code would be a major headache, as would finding that a good part of the dip was because they finally pulled the code off of the development server. I've seen both happen.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Spammy structured data for http://www.heritageprinting.com/ might be dropped from search results
We received the above message, which I'm see may also have. Before I go making hours of edits can someone give me an opinion on what may need fixed? Here's a link to one of our products: http://heritageprinting.com/products/step-and-repeat.phpAll products are uniquely marked upIt may be the $ dollar sign, but I'm not certain.Looking at WMT > Search Appearance > Structured Data, I see no errors for Schema Markup. TY in advance :)KJr
Technical SEO | | KevnJr0 -
URL Change, Old URLs Still In Index
Recently changed URLs on a website to remove dynamic parameters. We 301'd the old dynamic links (canonical version) to the cleaner parameter-free URLs. We then updated the canonical tags to reflect these changes. All pages dropped at least a few ranking positions and now Moz shows both the new page ranking slightly lower in results pages and the old page still in the index. I feel like I'm splitting value between the two page versions until the old one disappears... is there a way to consolidate this quickly?
Technical SEO | | ShawnW0 -
Spider Indexed Disallowed URLs
Hi there, In order to reduce the huge amount of duplicate content and titles for a cliënt, we have disallowed all spiders for some areas of the site in August via the robots.txt-file. This was followed by a huge decrease in errors in our SEOmoz crawl report, which, of course, made us satisfied. In the meanwhile, we haven't changed anything in the back-end, robots.txt-file, FTP, website or anything. But our crawl report came in this November and all of a sudden all the errors where back. We've checked the errors and noticed URLs that are definitly disallowed. The disallowment of these URLs is also verified by our Google Webmaster Tools, other robots.txt-checkers and when we search for a disallowed URL in Google, it says that it's blocked for spiders. Where did these errors came from? Was it the SEOmoz spider that broke our disallowment or something? You can see the drop and the increase in errors in the attached image. Thanks in advance. [
Technical SEO | | ooseoo](<a href=)" target="_blank">a> [
](<a href=)" target="_blank">a> LAAFj.jpg
0 -
Duplicate Content and URL Capitalization
I have multiple URLs that SEOMoz is reporting as duplicate content. The reason is that there are characters in the URL that may, or may not, be capitalized depending on user input. A couple examples are: www.househitz.com/Pennsylvania/Houses-for-sale www.househitz.com/Pennsylvania/houses-for-sale www.househitz.com/Pennsylvania/Houses-for-rent www.househitz.com/Pennsylvania/houses-for-rent There are currently thousands of instances of this on the site. Is this something I should spend effort to try and resolve (may not be minor effort), or should I just ignore it and move on?
Technical SEO | | Jom0 -
Sudden SERP drop?
I'm wondering why my mainpage of my site just disappeared from google while a post from my site ranks at #11 on google. I currently only have 1 .edu backlink to it and the anchor text is my url site : http://www.domain.c0m What is the meaning of this? I checked my on page optimization and I got an A. The only problem I saw with my site was keyword stuffing on the homepage because my posts contain the keyword and its listed 26 times on the homepage but that shouldn't be the problem.
Technical SEO | | 6786486312640 -
What caused my huge drop in search ranking?
On February 8th, 2012 my site's non-branded search traffic dropped overnight by over 80%. It appears I've been hit by a Google penalty. I submitted a reconsideration request and one of Google's staff replied letting me know it was NOT a manual penalty. So it's clearly a result of an algorithm. What is the cause? I haven't made significant changes to the website in the previous months do to being out of the country and the holidays. I'm extremely careful not to out source SEO so there is no chance of questionable link building strategies, unless my competitor launched an attack on my site. I've considered these possible causes: Duplicate content - My site had some redundancy from a marketing plan before Google Panda launched. Last month, I removed all duplicate content. Unnatural link building - I've been moving slowly my site, page by page, from adbio.com to bioworldusa.com after a brand change. Perhaps the 301 redirects triggered a flag in Google's algorithm. I've since removed all redirects to see if that will fix the issue. Poor User Experience - I recently upgraded my Drupal CMS and had to change themes. Currently my theme is an ugly, grey theme which may cause a higher than usual bounce rate. I've been trying to compensate by making sure the content is high quality. The penalty affected these website: www.bioworldusa.com (2/8/12) blog.bioworldusa.com (2/8/12) www.adbio.com (2/17/12)
Technical SEO | | bioworld1 -
URL paths and keywords
I'm recommending some on-page optimization for a home builder building in several new home communities. The site has been through some changes in the past few months and we're almost starting over. The current URL structure is http://homebuilder.com/oakwood/features where homebuilder = builder name Oakwood Estates= name of community features = one of several sub-paths including site plan, elevations, floor plans, etc. The most attainable keyword phrases include the word 'home' and 'townname' I want to change the URL path to: http://homebuilder.com/oakwood-estates-townname-homes/features Is there any problem with doing this? It just seems to make a lot of sense. Any input would be appreciated.
Technical SEO | | mikescotty0 -
Help! Need advice for a new HTTPS URL!
Hi. We have just launched a new website that is fully secure with the HTTPS url. You can still access the home page with an ordinary HTTP address. That is what we want to change. Should we forward the HTTP url to the HTTPS? Redirect? It is the same URL for both. http://www.parrotmoon.com Thank you for all ideas! Jay
Technical SEO | | theideapeople0