Slug construction question
-
Hi there, question about what constitutes an optimal slug.
I work for a Theater news site. An article we recently wrote announced the opening of the musical "Holler if you hear me," which features the music of Tupac Shakur.
We considered a few options, including holler-if-you-hear-me-opens-on-broadway and tupac-musical-opens-on broadway.
Any suggestions?
Also, if the full URL reads something like theatermania.com/broadway/news/06-2014/[slug], should we try to ensure that the term 'broadway' never appears in the slug to reduce redundancy? Keep in mind that the term 'broadway' is a pretty popular search term.
-
"theatermania.com/broadway/news/06-2014/[slug]"
Sounds like you are using Wordpress for the site. I would set it as simple as possible, and not inlcude any info but what you want to rank.
You can add broadway into the URL structure, since you can do custom URL's. No need for it to be its own category, unless that is a big category on your site.
I personally like this one "holler-if-you-hear-me-opens-on-broadway" since it includes everything but tupacs name, which I would include
-
What's your market, how are you promoting it and is it being searched for already?
The two things that you should consider heavily are limiting the dashes, because there is a correlation with lower rankings with more dashes, and what's easiest for users?
Personally, I'd just keep it /holler-if-you-hear-me
Broadway is already in the URL string, so it would be redundant to put it in the slug, and that's enough to know what the page is about for a user. Then you can make the Title a little more engaging.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site Migration Question - Do I Need to Preserve Links in Main Menu to Preserve Traffic or Can I Simply Link to on Each Page?
Hi There We are currently redesigning the following site https://tinyurl.com/y37ndjpn The local pages links in the main menu do provide organic search traffic. In order to preserve this traffic, would be wise to preserve these links in the main menu? Or could we have a secondary menu list (perhaps in the header or footer), featured on every page, which links to these pages? Many Thanks In Advance for Responses
Intermediate & Advanced SEO | | ruislip180 -
Medical / Health Content Authority - Content Mix Question
Greetings, I have an interesting challenge for you. Well, I suppose "interesting" is an understatement, but here goes. Our company is a women's health site. However, over the years our content mix has grown to nearly 50/50 between unique health / medical content and general lifestyle/DIY/well being content (non-health). Basically, there is a "great divide" between health and non-health content. As you can imagine, this has put a serious damper on gaining ground with our medical / health organic traffic. It's my understanding that Google does not see us as an authority site with regard to medical / health content since we "have two faces" in the eyes of Google. My recommendation is to create a new domain and separate the content entirely so that one domain is focused exclusively on health / medical while the other focuses on general lifestyle/DIY/well being. Because health / medical pages undergo an additional level of scrutiny per Google - YMYL pages - it seems to me the only way to make serious ground in this hyper-competitive vertical is to be laser targeted with our health/medical content. I see no other way. Am I thinking clearly here, or have I totally gone insane? Thanks in advance for any reply. Kind regards, Eric
Intermediate & Advanced SEO | | Eric_Lifescript0 -
Few question about SEO
HI guys, I have few questions and I always find good answer here. I tried many SEO companies some very expensive and well known some with medium prices and some from India. I’m not an SEO expert but I always get the same things from SEO companies. They're saying you have to stay with us for few months before you’ll see any results. I completely understand however I don’t see the result on the end.1. What exactly Do I need SEO company for, after I do on page optimisation if they don’t work on proper backlinks. Just letting you know I’m getting content from other people.2. Is there something else which is really important after your page is optimised than backlinks? Or we should fully focus on get backlinks from customers, guest post, sharing on social media etc. to increase our DA and PA?3. Any advice about some individual or company who is good in backlink services?
Intermediate & Advanced SEO | | Lukas-ST
Thank youLukasThanks a lot.Lukas0 -
Hypothetical SEO Question
I am running a website for a law firm. It has been running for many, many years and has plenty of backlinks and authority. I then create a standalone website for a specific type of case that the law firm is handling. On that website, I have a page that copies some of the attorney bio text from the main website. How much of a negative impact will this standalone website have on the main website as far as duplicate content issues are concerned? Please explain your answer in detail. Thank you in advance.
Intermediate & Advanced SEO | | goldbergweismancairo0 -
URL construction in 2014
Hey guys, I was wondering if you could tell me your thoughts about how a URL is perceived by the algo in 2014? For example: http://www.moneyexpert.com/reviews/credit-cards/amex-platinum/ and lets say http://www.moneyexpert.com/reviews_credit-cards_review_amex-platinum.html In the eyes of google do both different style of url generally help google understand the same result? or will the keyword rich html url have a bigger benefit? I am looking forward to your advice on this matter. I don't plan on doing a lot of SEO but rather letting nature take its course so to speak... so i just wanted to make sure i construct this site with 'best practice'.
Intermediate & Advanced SEO | | irdeto0 -
Internal Site Structure Question (URL Formation and Internal Link Design)
Hi, I have an e-commerce website that has an articles section: There is an articles.aspx file that can be reached from the top menu and it holds links to all of the articles as follows: xxx.com/articles/article1.aspx
Intermediate & Advanced SEO | | BeytzNet
xxx.com/articles/article2.aspx I want to add several new articles under a new sections, for example a complete set of articles under the title of "buying guide" and the question is what would be the best way? I was thinking of adding a "computers-buying-guides.aspx" accessible from the top menu / footer and from it linking to: xxx.com/computer-buying-ghudes/what-to-check-prior-to-buying-a-laptop.aspx
xxx.com/computer-buying-ghudes/weight-vs-performance.aspx
etc. Any thoughts / recommendations? Thanks0 -
HT.Access Redirect Question
Quick question on the HT.Access / Redirects... II have a site http://www.securitysystemsfortlauderdale.org/ADT-Home-Security-Alarm-Systems/ and I am running througth SEO moz for backlinks and noticed a large descrepancy on the links on the root vs the redirect. There are more links on the root and less on the redirect. Does this affect SEO for Google or does Google follow the redirects and give credit accordingly. Thanks for your help!!! Matt
Intermediate & Advanced SEO | | joeups0 -
On Page question
HI folks, I have a warning that I have missing meta tag descriptions on two pages. 1) http://bluetea.com.au/wp-login.php 2) http://bluetea.com.au/wp-login.php?action=lostpassword Is this something I should just ignore? Or is there a best practice I should be implementing? Thank you for your time
Intermediate & Advanced SEO | | PHDAustralia680