Does SEO scale?
-
Well, does it?
-
It does and it doesn't (great answer I know!). Let me expand a bit on that
Onpage optimization is definitely scalable. Site architecture really only becomes important as content scales. The more content, the more structure is needed. BUT as we all know onpage is only one part of SEO - and a fairly small one at that if you look at technical onpage optimization. Perhaps 20-25%.
The other 75-80% is content generation and offpage activites (link generation, social engagement etc.) and I think these are much much harder to scale unless you have a wicked unique product that just drives insane amounts of diverse links and mentions to not just a home page but to individual content pages deep within the site structure. I have only seen a handful or so sites ever achieving this.
-
Sure it does. I would argue that onsite optimization becomes even more important on a large scale. Just given the fact that there is so much internal linking a good onsite strategy can be crucial to success.
Good SEO should also help usability of your visitors too. The reason it is rewarded is because thats what users want to see and Google wants to give it's users what they are looking for the first time.
Good SEO = A Good Site!
-
No specific regard. Just in general. How well does quality SEO scale in the broadest of terms.
-
Ambiguity aside, SEO scales when implemented properly. I have clients with hundreds of thousands of pages and clients with millions of pages. Many aspects of SEO can be automated. Of course, someone still needs to provide unique content, but they'd have to do that even without SEO.
Some important factors though include:
- Well structured data architecture (get those table relationships figured out for scalability from day 1)
- Content organization rules (category,sub-category and deeper relationship rules)
- Site navigation & related UX rules
- Standard Operating Procedure for social engagement and link building
Then we can even get into the debate about how to automate at least some of that social / link building effort as well.
Essentially though, with a proper plan and the right resources, maintaining the SEO of a million page site should not be any more difficult than a 500 page site.
-
Thats pretty broad. In what respect?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Anyone use a white label SEO company?
I work on my own and beginning to get more clients than I can handle effectively so this is my first look into outsourcing some of the work. Does anyone have a good resource for white label SEO? Do you have any experience with the following? Others? Sky Diamond Media
Industry News | | Masbro
Webimax
Imprezzio (local)
Posirank
OrangeSoda
Profit By Search0 -
SEO-contests like “hochgeschwindigkeitsSEO” worldwide?
In Germany people out of the SEO industry seem to love SEO contests - the latest one being to bring up the keyword “hochgeschwindigkeitsSEO” on Pos. 1 on Google until a set time (contest entry example here). There obviously is a price (newest iPhone) and a sponsor (Randolf Jorberg), but for the most part it's a contest which holds the Olympic thought: Being there just means most of it 🙂 So I was wondering: are there any other countries where such contests are being held? I have not heard of any examples and I am quite curious if any other SEO communites out there have something similar going on 🙂
Industry News | | blueSummit1 -
Where do i find Local SEO Clients?
Hey, So i've been doing SEO for a while now and know a lot of tactics and a lot of ways to get my/others sites hire. I know good software (and have that software with full licenses and know the methods to use it in whitehat ways that will work well), internal content linking, title/description, webmaster tools (both google and bing), sitemaps etc... I have clients and my own sites that i have managed to get high in google, as well as my own local site that is number 1 in Google for my hometown + SEO, but that only gets about 80 searches a month and gets me very little if any phone calls a week. I've also just ordered 250 high quality business cards, that i spent ages designing to look awesome.. If these work well i'll print some more and stick all over the place... I currently have 2 local clients, 1 is a local web agency who every client they have they pay me a specific amount to boost that company in Google and the other is just a family friend who pays me a small amount a month to build links for him. I'd like to have 10-15+ clients all on my payroll with a nice amount of income that i can live off. I just finished full-time school and am just coming into the big wide world and have for paid for my new laptop, desktop, 2 monitors, SEO software licenses and SEOMoz account from niche blogs, software and SEO coaching and such.. I've built a brilliant online portfolio for people and have had a lot of great feedback from online clients. But i can only earn around $10-$110 per online client for SEO and around $8/hour for coaching... I'd like to be able to make that a LOT more. I do web/graphic design as well and have built a nice portfolio for that as well. So back to the main question, how did you and how do i get local clients? Thanks!
Industry News | | pompano210 -
When will Rand put out "Art of SEO 2nd Edition"? (ANSWER: IN ABOUT 2 WEEKS)
First edition was printed in the end of 2009. Great Book. Needs updating of course. I would buy the next edition if it was updated in an awesome way that I know Rand and the others would do.
Industry News | | stubby0 -
Node.js for SEO
We've got a client building a site using node.js (http://nodejs.org/) I'm not at all familiar with this and of course need to know how nodejs impacts SEO? Are you familiar with it? Any sites you know of using it? But as I said, bottom line - how will it impact the SEO on the site?
Industry News | | VMLYRDiscoverability1 -
Can anyone recommend SEO Vendors in the NY NJ area?
I am looking for an SEO consultancy service preferably in New York, any suggestions?
Industry News | | EBDM0 -
SEO Certification + SEO Experience = Ideal SEO Consultant ???
Since the responsibilities of SEO have increased so much, I think there has to be a kind of basic industry wide Certification / Degree system. Many people may argue that experince is much more important than certification but how about like any other trade or profession; we have (1) SEO Certification PLUS (2) SEO Experience for the Internet Marketers. One of the reasons, I get so many calls from people that they claim they are SEO experts and they are trying to sell their services to us, but when you talk with them, you can easily tell that they do not have any knowledge about it. But they sell the service to business owners that do not understand SEO. It is very sad to see small business owners believe those people.. and I understand it is business owners responsibility to check the background & portfolio of SEO agency, but wouldn't it be nice to have another credential that they can ask "are you also certified SEO"? what do you think about "Certified SEO" or "Certified Internet Marketing Consultant" concept? can there be an international or national organization to coordinate and superwise the certifications? Thanks, Lewis
Industry News | | CertifiedSEO0 -
All SEO factors in one place, anybody?
Hi, Is there some place or list with all the known SEO factors till date? Regards
Industry News | | IM_Learner0