Does linking older posts help?
-
Asking a blogger to add an anchor text into their old post that relates to my niche. does that help with backlinks?
does the quality of backlinks determine by how new the post is or the page rank determines all?
for example
a new post with lesser page rank vs a old post with higher page rank
which one is better to put your link on?
-
I have direct experience with this.
It looks to be pretty useless to contact the authors of old posts and ask them to insert links to your site, with anchor text or without. This was a very very popular link development tactic three of four years ago. It was pretty easy to scale and it was effective.
For Google, negative the positive effects of this tactic was likely quite easy:
- Cached versions of a page contain no external link to www.yoursite.com
- Page exists for extended period, gains PageRank
- Link suddenly appears on page to www.yoursite.com, often with optimised anchor text
- If you're being really obvious about it, you've paid for this link and set a time period of one year for the link to be up. All of a sudden after a year (or a set period), the link disappears, and www.yoursite.com seems to have a lot of links that disappear from older posts after one year. This is so blindingly obvious and easy enough for amateurs to spot: it's unfeasible that Google can't spot this too.
A natural link is going to appear in a new blog post, not an old one. How many times have you gone back and edited an old post to include a new link? I can think of once or twice in my history online where I have done that with the legitimate intention of adding a good resource to the article. I am not adding links to insurance websites, jewellers, etc.
A new post may or may not acquire authority, but if you are trying to place links based on authority, look at the website the new post will go up on. Do its posts regularly receive a good number of links, decent traffic, social media attention, etc.?
This tactic of placing links on old blog posts was effective in the past, but I would be confident saying that its effectiveness en masse disappeared some time around 2010.
-
If all else is equal then the older page with the higher page rank. But it's hardly ever the case.
The older page might have a better page rank/authority etc but if its not getting any traffic at all then it might be a waste. The blogger might have expanded his readership and you might have a better chance of getting actual traffic to your site from that post.
Also the new post might get more links and acquire more authority.
The opinions may vary on the correct thing to do, but in general I only go for a link from an old page if its getting decent traffic via search engines.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Linking Authentic Sites Together - Semi-PBN?
Recently I've had a lot of ideas of sites to build that all would have some sort of relevance to each other, all that would be relevant to my current business. For example, say you have sites for: bars/clubs, music festivals, cinemas, etc, one site for each. While these aren't all directly related to each other, they all kind of fall within a category of entertainment and having fun. Now, I'm not thinking about this as if I were to build a Private Blog Network, but instead each site would actually be valuable to visitors, be content rich, have regular updates and thriving social media etc, as if each were its own individual business. What would be your opinion on actually linking these together at some point down the line? I must stress that these would not be like typical PBN sites where the themes are the same, content is spun or badly written, no human touches or actual value, anything spammy etc, these would actually be authentic quality sites that you would reasonably expect to have a thriving community. Personally, after changing my ways from blackhat to weary-of-linkbuilding whitehat when Penguin 1 was released, I'm aware of what a bad linkbuilding strategy can do and would rather steer clear, however when I compare the plan of these authentic sites I have in my head to the obvious, low quality PBNs that I find competitors use to rank well all the time, I'm coming around to the idea that they may not pose a threat with the way I intend to implement them. Can I get some thoughts?
White Hat / Black Hat SEO | | Leads.Bz2 -
Backlink, how to delete or find who is linking to me?
Hi there guys, Can someone tell me how I go about finding who is linking to my site or how to find backlinks to my site and if it is a spam site or a site I don't know or want linking to me, how to stop them from linking to me and also how to delete their link? Thanks appreciate the time Cheers
White Hat / Black Hat SEO | | edward-may0 -
Companies creating spammy links to charge money to delete them?
Hi all, Yesterday I was checking out ahrefs.com and realizing that one of our main competitors was getting new spammy links to its website from junk directories, rusian forums, porn sites etc. I found it to be weird but I thought that maybe they hired a black hat company without knowing it. Today I began finding the same type of spammy links pointing to our site. I'm completely sure we did not create them.I was checking out some of the new directory links and their listings consist of new pages including only our company's website and absolutely no descriptions. I did a little more research and find out that many of those new directories/listings belong to the same company ( seems to be located in Argentina, but I'm not sure). I also remembered paying that company long time ago to delete two links to our website that were included in their directories. I have to tell you, I'm completely out of my mind and I really don't know what to do. The two possibilities I can think about are: 1- A competitor has hired somebody to point spam to our site, to our other competitor, and may be some other competitors in the industry.(because as I tell you before our main competitor in the area is getting new spammy links too) 2- These black hat companies that own directories and other junk websites are pointing spam to us to get paid to remove links. Whether is #1 or #2 is getting out of control and I really don't know how to manage it (except from disvowing links as soon as I find them). I would appreciate suggestions/advise. Thanks. Ana
White Hat / Black Hat SEO | | anagentile0 -
"Via this intermediate Link" how do I stop the madness?
Hi, -1- I have an old site which had a manual spam action placed against it several years ago, this is the corporate site and unfortunately has its name placed on all business cards etc, therefore I am unable to get rid of this site entirely.. -2- I created a brand new site with a new domain name for which white hat SEO marketing has been done and very little of it... everything was doing well up until last week when I dropped from bottom of page one to top of page 11 for my keyword in question. -3- I changed the old sites ( the one with the manual spam action ) to mimic the look of the FIRST PAGE of the new domain I am using, and I have the main menu items on this first page linked to the appropriate sections within the new domain site, i.e About US etc. On this page I'm the following: <link rel="<a class="attribute-value">canonical</a>" href="[http://www.mynewsite.com](view-source:http://www.norsteelbuildings.ca/)" /> and am linking as such: <li><a href="http://www.mynewsite.com/about/" class="" rel="<a class="attribute-value">nofollow</a>">ABOUT USa>li> using this approach I was hoping that I was doing the correct and not passing along any link juice good or bad however when I view the "Webmaster Tools->Links to your site" I find 1000+ links from my old site and then when I click on it I see all the spammy links that my old site got banned for pointing to my old site and accompanied by a header "Via this imtermediate Link>myoldSite.com". Can someone please sehd some light on what I should e doing or if even these link are effecting my new site, something is telling me there are but how do I resolve this issue.. Thanks in advance.. ```
White Hat / Black Hat SEO | | robdob120 -
Lot of new suspicious external links
I am running a small-language site and suddenly saw a lot of incoming English links in Moz Reports and Opensiteexplorer from various domains (the sites are in English, but anchor words are not). When I check the page sources of there is no link to the site (as there shouldn't). Any idea what is happening and what to do about it? Thanks for help in advance!
White Hat / Black Hat SEO | | tjr0 -
Please help? unique penguin problem with a blogger template
**Can any one help? The problem: **There is a free blogger template on this site http://btemplates.com/2012/blogger-template-crystalweb/ that has a anchor text link to our site using the keyword "wholesale" in the footer, that is the main course of our site being hit with a penguin penalty.**The story so far:**On the 24th April our website dropped out of the serps for our main keywords, traffic has been down 90% ever since, we are a small family run business that relies on the inter-net and goggle for our site to work. Goggle organic serps is about 30% of our turnover and have already had no choice to let 3 people go, problem now is we are left with Me, my Dad and Mum, Both my Brothers and nephew and my wife and my brothers wife so unless we can turn this around I can see us going bankrupt.**What I have done so far:**After the 24th I have learnt a lot about S.E.O , and managed to remove 99% of all bad/spammy links and have now come to a dead end. I have been promoting what we do as a company and promoting our blog over the last 4 months and also built a great twitter/facebook following with lots of re-tweets and shares which we have made some good sales from. We have re-designed most parts of our website and managed to up the conversion rate by 300% We have worked on all aspects of our website to make sure we have little/no duplicate content , have worked on ways to speed up the site and fixed most dead links/404 problems.<var id="yiv904548185yui-ie-cursor"></var>**Now onto our main problem:**After a few weeks of removing links I found a blogger page that kept coming up with the same link, after some detective work I found the template was originally designed by http://www.deluxetemplates.com/ after a few emails we found out that someone paid deluxetemplates to add the link to the site, I'm guessing it was a S.E.O. company we used for 2 years, but they did not admit to this and could not help. A guy called Klodian from deluxtemplates was really helpful and helped remove from his site, also he agreed to a cost of $250 to remove all the pictures on his server to force the blogger's to update, this is what the template from deluxtemplates now looks like vozconuncion.blogspot.co.uk .Now this was only helping fix this issue a small bit as a different site called btemplates also used the template and added it to there website as a free download and hosted the template pictures on there servers. I have emailed a few times, I have sent them twitter messages and also added messages to lots of there templates on there site in the hope they can help, I have also contacted the owner directly on his goggle+1 page but no reply. This template is being downloaded once or twice a day, with no way to get hold of the blogger's using it. As a last resort I offered the owner $1000 to help me remove the template but still no luck.Does anyone have any ideas how to resolve? we are willing to pay to resolve this and will do what ever needs to be done.Thank-you for taking the time to read.Karl.
White Hat / Black Hat SEO | | wcuk0 -
How to Remove Unwanted Links
I dropped like a rock in Google rankings on the 24<sup>th</sup>
White Hat / Black Hat SEO | | rdominey
of April. After having to become familiar with Google webmaster tools and doing
allot of investigating I discovered that there is a website www.siteloki.com that has 6,742 links to my website. I have
tried to contact siteloki with no response. I tracked them on Whois to an
office suite in LA called the building to find that the suite listed is the
building management suite. I have had
the following sent to them via email, their contact page and posted on their website
forum and still no reply: Please take action to remove all links to this website
immediately! I have been notified by my client that your website has a
malicious attack using links from www.siteloki.com
against www.getyourphotosoncanvas.com. My client did not solicit these links, pay for these links or authorize any
third party to build links for them. They just appeared. The links are even
pointing to my client’s old website (same url). This is a big problem and I
don’t understand why these links exist. There are currently 6,471 links from
your domain. Please remove these links immediately or we will consider legal
action against your company. We have contacted Google on the behalf of our
client and informed them of this malicious act. I expect to see these links
removed immediately! Regards, I have submitted the site in the malware reporting section
of webmasters tools. I have searched but cannot find any documentation on how
to block this type of attack. It seems that Google failed to provide any means
for an honest website owner following the rules to block this type of attack and
as a result we have been unjustly penalized by Google with a drop to the bottom
in our page ranking. I would appreciate ANY HELP in removing these links and getting the Siteloki website blocked from linking to my website? Any Ideas?0 -
Creating multiple domains with key phrases and linking back and forth to them
There are several of my competitors who have built multiple sites with keywords in their domain names such as localaustinplumber.com, houstonplumbers.com, Dallasplumbers.com, localdallasplumbingservices.com...you get the picture. (These are just made up examples to illustrate what they are doing) They put unique content on each page and use alias whois using a different credit card to set up each domain to hide the fact from Google that they are the same entity and then link back and forth to each of the domains with appropriate keywords in the anchor text. They are outranking me on a lot of key search phrases due to the fact that they have the keywords in the domain name. They have no other outside links other than the links from the domains that they own. Is this a good idea? is it black hat? are they going to get slapped if someone reports them as a link farm? It's frustrating for me staying white hat and getting legitimate links and then these competitors come in and out rank me after only a few months with this scheme. Is this a common practice to rank highly for certain key phrases? Thanks in advance for your opinions! Ron10
White Hat / Black Hat SEO | | Ron100