What would cause a huge decrease in total links?
-
After the latest crawl of one of my client campaigns in Moz, I noticed that their domain authority dropped by 3 since the last crawl just one week ago. That seems pretty drastic. I took a look around to see what might have been the cause, and in looking at the Links > Competitive Metrics > History section of Moz, I found that the site had a decrease of total links from 5,339 to 1,072 (see image) - also a drastic decrease. My question is, what would cause such a huge, sudden decrease in links over just the course of one month? I haven't changed anything up with the approach to their online strategy, in fact we have put increased emphasis on the creation of natural links so this huge decrease comes as a real surprise. I should also mention that Total External Links also decreased, but only from 243 to 205. Any insight into these numbers and what could have possibly caused such a drastic decrease would be very much appreciated!
-
Thanks for the great input. I think we have figured out the issue, at least partially. This particular client had a Google+ page that they had kept up for several years - lots of posts with links back to the website. That G+ page was deleted this past week, which would explain the sudden disappearance of links. I doubt the page was accountable for 4,000+ links, but I'm pretty confident that is where the majority of the decrease came from. Thanks for the help!
-
Shot in the dark but maybe a sitewide link was removed? e.g. you posted a comment on a blog, it appeared in the sidebar under "recent comments", moz picked them up, your comment is no longer recent, lose all the sitewide backlinks, see that drop.
If you've exported your backlinks previously when you had a lot, compare the current links to the old list and see where they differ.
-
Hmm, that does seem a bit drastic!
Have you tried checking your links using another tool other than Moz? Maybe on the last Moz scan there was some sort of hiccup? Try checking your link using: https://ahrefs.com
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should we nofollow footer social links?
Like most sites today we have a whole raft of social links in our footer, these are on every page of the site and link out to Facebook, Twitter, YouTube, etc Should these links be nofollow to avoid juice leaving our site or would you recommend allowing them to be followed to increase the power of these social sites? Is there a definitive Yay or Na on these social links?
Technical SEO | | Twist3600 -
Should we rel=nofollow these links ?
On our website, we have a section of free to low-cost tools that could help small business increase their productivity without spending big bucks. For example, this is the page for online collaboration tools: http://www.bdc.ca/EN/solutions/smart_tech/tech_advice/free_low_cost_applications/Pages/online_collaboration_tools.aspx None of the company pay anything to be on these list. We actually do quite a lot of research to chose which should be listed there and which should not. Recently, one of the company in our lists asked us to add rel=nofollow to the link to their website because they add been targeted by a manual action on Google and want their link profile to be as clean as possible (probably too clean). My question is : Should we add rel=nofollow to all these links ? Thanks, Jean-François Monfette
Technical SEO | | jfmonfette0 -
Internal linking disaster
Can someone help me understand what my devs have done? The site has thousands of pages but if there's an internal homepage link on all of the pages (click on the logo) shouldn't that count for internal links? Could it be because they are nonfollow? http://goo.gl/0pK5kn I've attached my competitors opensiteexplorer rankings (I'm the 2nd column) .. so despite the face the site is new you can see where I'm getting my ass kicked. Thanks! psRsQtH.png
Technical SEO | | bradmoz0 -
Are my Canonical Links set up correctly?
I have Enable Canonical Links (recommended) on my web site. However, I also have THIS checked: Enable full URL for Home Page Canonical Link (include /default.asp) Is it hurting me??? Keep getting dinged on our report card. We are using the Volusion shopping cart software/platform.
Technical SEO | | GreenFarmParts0 -
Links to Website Author
I'm a website developer, and in the past I have usually added a tiny backlink to the footer of my clients' websites like this: Website Design by MyCompanyName I understand that Google sees this as a low-quality backlink. However, I was wondering if such links can hurt my rankings. Does Penguin sees these links as spam? If so, should I add a rel="nofollow" to the links? Is there anything else I should change? I do not want to remove these links completely because they are good for marketing my business. I just want to minimize any negative SEO impact of the links. I appreciate your input. Thanks.
Technical SEO | | SiteWizard_LLC0 -
Clickable links in video?
Hi, I am creating a website for mobile devices and have planned to use videos at certain places. I want to have a clickable url inserted at the end of the video. Any suggestions how may i do it? Regards
Technical SEO | | IM_Learner0 -
Link Juice
When we say "link juice", does it mean that a particular page has link juice ( due to backlinks pointing towards the page ) or each link on that page has link juice which it passes to the target page I suppose "link juice " is different from Pagerank ?
Technical SEO | | seoug_20050 -
What do you do about links to constantly moving pages?
One of the sites I work for is an employment site, they have a job database and the job pages tend to get links. The problem is that every time one of these jobs is filled, the job page goes away. What should I do to keep the value from these links?
Technical SEO | | MarloSchneider0