My blog's categories are winning over my landing pages, what to do?
-
Hi
My blogs categories for the ecommerce site are by subject and are similar to the product landing pages.
Example
Domain.com/laptops that sells laptops
Domain.com/blog/laptops that shows news and articles on laptops
Within the blog posts the links of anchor laptop are to the store.
What to do?
Thanks
-
Hi denverish,
The results for now are quite interesting... As I mentioned above I added texts to the category pages which I wanted to turn into landing pages. In one case, I also added NOINDEX to the matching category on the blog and in the others I didn't.
The result was that where I added the NOINDEX the blog category obviously disappeared (was mid second page) and an article from deep within the site replaced it - BUT NOT the wished landing page. Keep in mind that the category page on the blog linked to posts that each linked back to the desired category page.
The other pages on which I added the texts are gaining real good placements within the SERPS. Most are now on top of page 2 and are tougher phrases.
It is as if all of the posts within the category I now "NOINDEX" have lost their weight!
I am today planning on removing the NOINDEX and will see in a month or so (hopefully sooner) where I stand.
I am surprised from the result!
-
Hi there! How did things turn out?
-
Great, it is always wise to test changes! Looking forward to hearing about your results.
-
I didn't get a yes/no answer but based on the above I'm currently trying to add some information to the category pages (snippets to the important articles).
Another thing I just tried is to add NOINDEX on one of the category pages and see how it works.
This way google will still crawl it but just won't serve it in the SERPS (which is fine by me).
I will update how it works
-
You are correct about the blog posts themselves and that's ok.
The problem I'm having is that the category pages rank too high (more than the category pages).I am trying to add information to the category pages as well as de-indexing (NOINDEX) one of the category pages as a test...
-
Hi methodicalweb,
I have a relatively new site so links are not the reason...
-
Hi there, thanks for your question! You've received some excellent responses. Did any of them answer your question? If so, please mark one or more as a "good answer". If not, please provide us with the requested details so we can help you resolve this. Thanks!
Christy
-
I agree with the 2 responses above.
Your blog is probably ranking because it has more links/shares (or at least more recent links/shares) and potentially more relevant content. You should try improving the content on the laptops products page.
You should also make it very easy for someone visiting your blog to get to your products to purchase them. If the blog is well written and useful/engaging, this might be a good opportunity for your content marketing to form a key part of your customer journey.
-
When you say winning, do you mean ranking higher, or getting indexed instead of your store's pages?
Chances are your blog posts are targeted directly at certain questions and information and have links pointing back at them. Do your store pages have the same? Most stores have an area when you can add information to the landing pages.
Can you provide a link to the store, so that I may have a closer look? It's difficult to give you a accurate answer without seeing how the store/blog is set up.
-
This happens to me as well, are the title tags and descriptions similar to each other? What i did in one instance was redirected the blog post to the desired page, but there may be a better solution for you.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Paginated Pages Page Depth
Hi Everyone, I was wondering how Google counts the page depth on paginated pages. DeepCrawl is showing our primary pages as being 6+ levels deep, but without the blog or with an infinite scroll on the /blog/ page, I believe it would be only 2 or 3 levels deep. Using Moz's blog as an example, is https://moz.com/blog?page=2 treated to be on the same level in terms of page depth as https://moz.com/blog? If so is it the https://site.comcom/blog" /> and https://site.com/blog?page=3" /> code that helps Google recognize this? Or does Google treat the page depth the same way that DeepCrawl is showing it with the blog posts on page 2 being +1 in page depth compared to the ones on page 1, for example? Thanks, Andy
Intermediate & Advanced SEO | | AndyRSB0 -
How important is the user experience for SEO in google's eyes?
So far I've gathered that backlinks are really king, however you can't get good backlinks without well written content that serves a purpose. As well you can't do a great job with that content and not keep a good user experience, since why would anyone want to backlink to content that can be helpful if you squint an eye and suffer a few scrolling cramps. So how would you rank user experience in the everlasting war of SEO for Google? With this in mind, why would using bootstrap resources pose a problem? I've seen it could add issue to pageload times, however seems minifying could easily solve that. I personally enjoy the use of Bootstrap since it's very easy on the eyes and can have real positive effects when a user looks at content on such a framework.
Intermediate & Advanced SEO | | Deacyde0 -
HTML5: Changing 'section' content to be 'main' for better SEO relevance?
We received an HTML5 recommendation that we should change onpage text copy contained in 'section" to be listed in 'main' instead, because this is supposedly better for SEO. We're questioning the need to ask developers spend time on this purely for a perceived SEO benefit. Sure, maybe content in 'footer' may be seen as less relevant, but calling out 'section' as having less relevance than 'main'? Yes, it's true that engines evaluate where onpage content is located, but this level of granular focus seems unnecessary. That being said, more than happy to be corrected if there is actually a benefit. On a side note, 'main' isn't supported by older versions of IE and could cause browser incompatibilities (http://caniuse.com/#feat=html5semantic). Would love to hear others' feedback about this - thanks! 🙂
Intermediate & Advanced SEO | | mirabile0 -
Category Pages For Distributing Authority But Not Creating Duplicate Content
I read this interesting moz guide: http://moz.com/learn/seo/robotstxt, which I think answered my question but I just want to make sure. I take it to mean that if I have category pages with nothing but duplicate content (lists of other pages (h1 title/on-page description and links to same) and that I still want the category pages to distribute their link authority to the individual pages, then I should leave the category pages in the site map and meta noindex them, rather than robots.txt them. Is that correct? Again, don't want the category pages to index or have a duplicate content issue, but do want the category pages to be crawled enough to distribute their link authority to individual pages. Given the scope of the site (thousands of pages and hundreds of categories), I just want to make sure I have that right. Up until my recent efforts on this, some of the category pages have been robot.txt'd out and still in the site map, while others (with different url structure) have been in the sitemap, but not robots.txt'd out. Thanks! Best.. Mike
Intermediate & Advanced SEO | | 945010 -
Multiple Locations Google Places (URL's)?
I'm managing a restaurant chain with 10 locations. Can they all share the home page url of the corporate site in Google Places or is it better to link each location url separately? Meaning can I use www.company.com for all locations in Google places for all locations or is it better to go with www.company.com/location.html for each location. The page authority of the home page is 60 while individual location pages the page authority is in the 20's. Hope this makes sense. Thanks
Intermediate & Advanced SEO | | YMD
Gary0 -
Creating 100,000's of pages, good or bad idea
Hi Folks, Over the last 10 months we have focused on quality pages but have been frustrated with competition websites out ranking us because they have bigger sites. Should we focus on the long tail again? One option for us is to take every town across the UK and create pages using our activities. e.g. Stirling
Intermediate & Advanced SEO | | PottyScotty
Stirling paintball
Stirling Go Karting
Stirling Clay shooting We are not going to link to these pages directly from our main menus but from the site map. These pages would then show activities that were in a 50 mile radius of the towns. At the moment we have have focused our efforts on Regions, e.g. Paintball Scotland, Paintball Yorkshire focusing all the internal link juice to these regional pages, but we don't rank high for towns that the activity sites are close to. With 45,000 towns and 250 activities we could create over a million pages which seems very excessive! Would creating 500,000 of these types of pages damage our site? This is my main worry, or would it make our site rank even higher for the tougher keywords and also get lots of traffic from the long tail like we used to get. Is there a limit to how big a site should be? edit0 -
404'd pages still in index
I recently launched a site and shortly after performed a URL rewrite (not the greatest idea, i know). The developer 404'd the old pages instead of a permanent 301 redirect. This caused a mess in the index. I have tried to use Google's removal tool to remove these URL's from the index. These pages were being removed but now I am finding them in the index as just URL's to the 404'd page (i.e. no title tag or meta description). Should I wait this out or now go back and 301 redirect the old URL's (that are 404'd now) to the new URL's? I am sure this is the reason for my lack of ranking as the rest of my site is pretty well optimized and I have some quality links.
Intermediate & Advanced SEO | | mj7750 -
SEO Landing Page Fail
We have a PPC landing page template that I've used to aggregate blog post collections thematically. http://www.ietravel.com/machu-picchu-travel http://www.ietravel.com/kenya-and-tanzania-safari The hope was that they would start ranking. After 5 months, it has yet to happen.Thought it was a good idea at the time because these pages have a nice prominent call-to-action area. It now occurs to me that the pages are probably under-performing because they are not incorporated into the main site navigation. Do you think that if I move these under their appropriate categories in the main site I'll see some lift? (Of course, I will add 301 redirects as well.) Thanks
Intermediate & Advanced SEO | | csmithal0