Company name doesn't have keyword: use domains instead?
-
Good Morning!
Now, I'll admit, I may be obsessing a little too much on this, and it may not make that big of an impact in the long run, but with Google being introduced to the world if I were to start a business today I would try and include my keyword into the title of my business. For example Dollar Shave Club, at least they got the word shave in there.
My business doesn't have a keyword in our name, is it beneficial to structure our URLs to include a keyword so that all of our URLs include that word? So if I sell organic bananas, but my company is called Evananas, is it worth it to have all domains become a child of Evananas.com/organic_bananas? That way at least we have the keyword "Organic Bananas" in our title?
So I could then have things like:
- evananas.com/organic_bananas/recipes
- evananas.com/organic_bananas/benefits
- evananas.com/organic_bananas/taste_really_freeking_good
Vs.
I'm not sure it makes a difference. The other problem is I want to keep our URL's as short as possible. I feel like less is always more, but I was always under the impression domain/URL based keywords were rather powerful. What is the best practice in this case?
Thanks Guys!
Evan(ana)
-
If those pages are getting traffic or have good links/referrals, then sure, redirect to the appropriate page.
What 'good' means really depends upon the vertical, but you know what pages get traffic and which are chaff.
Check your various link sources and site analytics.
Whatever doesn't make your cut, 410. Whatever makes the cut, 301 to a page with content relevant to the old page. Don't do a blanket (all old pages redirect to evananas.com) redirect. It's also a very good idea to consider responsive design, now that GWT is getting angry about improper mobile redirects.
-
Thank you both!
I would tend to agree with you about not rewriting my url's however we are redoing the website 100% and the website is in terrible shape. The previous seo guy tried to do what I am attempting to do, but to such a degree that a url would look like.
evananas.com/bannana/bannanas/organic/organic-bananas/recipes/cooking-at-home-with-bananas
literally.....
In that case would you consider doing a rewrite with a 301?
-
If this is an existing site, I would not change the URL structure just to include some keywords in there. The benefits of having a few keywords in the URL are outweighed by the risks. Even for a new site, shorter is typically better, like you said.
If you have a really large site with distinct categories, then having subdirectories makes sense. I would use dashes instead of underscores:
- evananas.com/organic-bananas/recipes
- evananas.com/non-organic-bananas/recipes
- evananas.com/plantains/recipes
Otherwise, just include the keywords in the page itself rather than creating a subdirectory just so your can have keywords in there:
-
You would do well to properly categorize your site. Yes, having a keyword in the URL is beneficial. There are ways to do that naturally, that make sense to search engines and people.
This would be a pretty good example of taxonomy:
evanorabilia.com/baseball-cards/houston-astros/nolan-ryan
I wouldn't recommend underscores in URLs. When The Googles is fairly transparent on something, I tend to cooperate.
So I would say you're likely fine. You can even go a little deeper. The search engine reason for flat architecture was due to crawling problems. As far as I know, they can easily handle deeper structure.
Though it may not be how you would like to handle navigation, you could do this:
Your nav might looks like this:
Home | Organic Bananas | Shop | Blog | Contact
-
Recipes
-
Smoothies
-
Pudding
If you simply must be 'flat', you can do this:
Your nav may look like this:
Home | Organic Bananas | Recipes | Benefits | Freeky Good | Blog | Shop | Contact
Personally, I like the taxonomy approach - but within reason. Both have their benefits, but I think the taxonomy approach gives you a little more room to grow.
Home | Organic Bananas | Organic Berries | Shop | Blog | Contact
-
Recipes
-
Smoothies
-
Pudding
Say you want to get into the organic berry market later?
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Using a Sub Domain as a Main Domain?
Hi, I'm working on a site at the moment and the sub domain is acting as the main domain. This occurred when the site was redesigned and built on a sub domain for testing but it was never moved to the main domain when it went live (a couple of years ago). So little or no pages are live on domain.com but all on sub.domain.com. It's a large company but they have very poor rankings. Would you recommend that they move the sub domain back into the root folder? Does this involve renaming/re-pointing URLs? Thanks Louise
Intermediate & Advanced SEO | | MVIreland1 -
Do I need to put the company name in the SEO Title box in Yoast?
I am optimizing Title Tags for a WP site. I am getting ready to add keywords to the Yoast SEO. I noticed the long company name is currently the Title Tag - I choose 2-3 keyword phases per page- what do I do with the long business name? In my own site I can post up 70 characters of keywords in the Title box and my company name appears after a pipe in the browser with my the keywords ahead of it? As Follow on my Site: Title, Tilte, Title - Company Name. Thank you! Joe
Intermediate & Advanced SEO | | Joseph.Lusso1 -
Domain Authority... http://www.domain.com/ vs. http://domain.com vs. http://domain.com/
Hey Guys, Looking at Page Authority for my Site and ranking them in Decending Order, I see these 3 http://www.domain.com/ | Authority 62 http://domain.com | Authority 52 http://domain.com/ | Authority 52 Since the first one listed has the highest Authority, should I be using a 301 redirects on the lower ranking variations (which I understand how works) or should I be using rel="canonical" (which I don't really understand how it works) Also, if this is a problem that I should address, should we see a significant boost if fixed? Thanks ahead of time for anyone who can help a lost sailor who doesn't know how to sail and probably shouldn't have left shore in the first place. Cheers ZP!
Intermediate & Advanced SEO | | Mr_Snack0 -
Google is ranking the wrong page and I don't know why?
I have an E-Commerce store and to make things easy, let's say I am selling shoes. There is: Category named 'Shoes' and 3 products 'Sport shoes', 'Hiking shoes' and 'Dancing shoes' My problem: For the keyword 'Shoes' Google is showing the product result 'Sport shoes'. This makes no sense from user perspective. (It's like searching for 'iPhone' and getting a result for 'iPhone 4s' instead of a general overview.) Now what are the specifics of my category page (Which I want Google to rank): It has more external links with higher quality It has more internal links It has much higher page authority It has useful text to guide the user for the keyword It is a category instead of a product All this given, I just don't know how I can signal Google that this page makes sense to show in SERPs? Hope you can help with this!
Intermediate & Advanced SEO | | soralsokal0 -
SEO for a redirected domain name
Our client is a law firm with a name that is challenging to spell. We have procured a domain name for them that is catchy, easy to spell, and plays well into their brand, or at least the current campaign. We're using the campaign domain to direct traffic to their website with a 301 redirect. We have placed the campaign domain in a variety of offline mediums including print and outdoor. The client is currently in the number 1 spot for a good number of our highest priority keywords, so I do not want to do anything to jeopardize that. I'm also not sure this campaign will be their "brand" long-term so I don't want to risk making a switch and making it back. So for now, I'm most comfortable leaving the campaign domain as a redirect to their primary domain. Recently, the client approached me complaining (legitimately) that when people google the campaign domain, they are brought to search results for an entirely different domain because Google "corrects" the domain name for them. This is obviously a bad thing, with many users defaulting to entering urls into Google instead of the address bar. If you tell Google that it was wrong about the autocorrection, our site is in the number 1 position. I liken the situation to Overstock.com using O.co as their offline domain, but overstock.com as their online domain. But imagine if you googled o.co and google brought you to a list of results for "on.co" because it assumed you fat-fingered it. Is there anything I can do to prevent the domain name from getting corrected by Google?
Intermediate & Advanced SEO | | steverobinson0 -
Can't seem to get traffic back post Panda / Penguin. WHY?
I have done and am doing everything I can think of to bring back lost traffic after the late 2012 updates from google hit us. I just is not working. We had some issues with our out of house web developers which screwed up our site in 2012 and after taking it in house we have Eden doing damage control form months now. We think we have fixed pretty much everything. URL structure filling up with good unique content(under way. Lots still to do) making better category descriptions redesigned homepage. Updated product pages (CMS is holding things back on that part otherwise they would be better. New CMS under construction) started more link building(its a real weak spot on our SEO as far as I can see) audited bad links from dodgy irelavent sites. hired writers to create content and link bait articles. Begun making high quality video's for both YouTube (brand awareness and viral) and on site hosting (link building and conversions) (in the pipeline not online yet). Flattened out site architecture. optimise internal link flow (got this wrong by using nofollows. In the process of thinking of a better way by reducing nun wanted Nav links on page.) i realise its not all done but I have been working ever since the drop in traffic and I'm just seeing no increase at all. I have been asking a few questions on here for the past few days but still can't put my finger on the issue. Am I just impatient and need to wait on the traffic as I am doing all the correct things? Or have I missed something and need to fix it. you anyone would like to have a quick look at my site and see if there is an obvious issue I have missed It would be great as I have been tearing my hair out trying to find the issues with my site. It's www.centralsaddlery.co.uk Criticism would me much appreciated.
Intermediate & Advanced SEO | | mark_baird0 -
My New(ish) Site Isn't Ranking Well And Recently Fell
I launched my site (jesfamilylaw.com) at the beginning of January. Since then, I've been trying to build high quality back links. I have a few back links with keyword targeted anchor text from some guest posts I've published (maybe 3 or so) and I have otherwise signed up for business directories and industry-specific directories. I have a few social media profiles and some likes on Facebook, both for the company page and some posts. Despite this, I've had a lot of trouble cracking Google's top ten for any term, long or tall tail. I was starting to climb for Evanston Family Law, which is the key term I believe I am best optimized for, but took a dive yesterday. I fell from maybe the 14th result to somewhere on the 4th page. For all my other target terms, I don't know if I've gotten into the 20s yet. To further complicate matters, my Google Places listing isn't showing and is on the second page of results for Places searches, after businesses that aren't located in the same city. The night before I fell, I resubmitted my site to Google because Webmaster tools was showing duplicate title tags when I had none. I had also made a couple changes to some internal links and title tags, but only for a small fraction of the site. Long story short, I don't know what's going on. I don't know why I fell in the rankings and why my site isn't competitive for some of my target key phrases. I've read so many horror stories about Penguin that I fear my onsite optimization may be hurting my rankings or my back links are insufficient. I've done plenty of competitor research and the sites that are beating me have very aggressive onsite optimization and few back links. In short, I am very confused. Any help would be immensely appreciated.
Intermediate & Advanced SEO | | JESFamilyLaw0 -
Best procedure for distributing identical content about your company/site for affiliates to use?
When dealing with affiliate websites, whereby you send them a stock standard bio or info on your company for them to use on their sites, what is best practice? Is is OK to have multiple websites all linking to you with pages that contain the same content? Should I ask them to implement canonical or no-index tags for those particular pages? Should I ask them to rewrite the content (which may be impractical or they're unwilling to do)? Thanks
Intermediate & Advanced SEO | | Martin_S0